11 Social Messaging Apps Entrepreneurs Ought to Know in 2024

Social media messaging is an integral a part of every day life for many of us.

At the moment, 70% of individuals agree they count on to have conversational experiences with manufacturers on social media, too. However discovering methods to speak on to your shoppers can appear intimidating. So, how will you combine conversational advertising into your technique? Enter: social media messaging apps.

Social messaging apps give entrepreneurs the chance to attach with individuals one-on-one by creating impactful, personalised touchpoints. These channels are approachable for shoppers, social media managers and buyer care specialists alike.

When choosing the proper apps to speak to your viewers, think about why and how individuals need to join together with your model.

  • Do they need a fast response to a continuously requested query?
  • Are they in search of a video session with an knowledgeable earlier than shopping for?
  • Do they need assistance utilizing your services or products?

A Sprout Social user reaches out to our team on Twitter and we ask him to send us a DM.

On this information, we’ll break down the 11 hottest social messaging apps and their use circumstances. From the well-known to the customarily missed, we’ll assist you discover the precise app(s) to achieve your neighborhood.

Why ought to your model use social messaging apps?

The client journey is altering. Social media is now a necessary a part of reaching individuals, from producing consciousness to creating advocacy. Shoppers count on to direct message, voice chat or video name your model once they’re in a second of want. Social media messaging apps will let you meet shoppers’ new communication expectations whereas supporting your small business goals. Watch our video beneath for an summary of the most well-liked social messaging apps, together with ideas that will help you choose the perfect social messaging app in your model:

Have interaction in conversational commerce

About 90% of shoppers purchase from a model in the event that they comply with them on social. That spectacular quantity reveals how essential it’s to put money into your social messaging technique. When manufacturers undertake conversational commerce instruments like chatbots, reside chat and video consultations, they ship simpler shopping for experiences and win extra gross sales.

The Fandango chatbot instantly responds to an inquiry in their Facebook DMs

Present customer support and care

Individuals will not accept one-way communication or outdated 1-800 numbers when coping with a customer support concern. They count on manufacturers to make use of essentially the most handy channels for them, together with social messaging apps.

If you happen to’re not out there to assist your prospects with social messaging, you’ll go away gaps within the buyer expertise. Some 67% of shoppers determine responsive customer support as a very powerful consider making a constructive expertise with a model on social.

Construct a pool of brand name evangelists

Be attentive and have interaction thoughtfully when individuals ship you a constructive direct message. By offering an additional degree of care, you’ll make them really feel like a prime precedence, and extra more likely to grow to be a loyal buyer.

RX Bar responds to a fan in their Instagram DMs

Take it a step additional by stunning a few of your diehard admirers with V.I.P. low cost codes, premium provides, entry to unique reside occasions and sneak previews. These additional steps will flip your prospects into model advocates.

Navigate a social media disaster

On the flip aspect, present simply as a lot care and a focus when issues go flawed. Though you’ll be able to’t all the time management a social media disaster, you’ll be able to decrease its unfavourable influence by addressing buyer issues through social messaging apps. Preserve a eager eye in your notifications and @mentions to forestall unfavourable suggestions from snowballing.

Fortunately, this doesn’t imply monitoring your social feeds 24/7. Social media engagement instruments like Sprout Social can notify you of engagement spikes and spot a possible disaster earlier than it snowballs.

11 hottest social messaging apps

Now, let’s dive into essentially the most continuously used social media chat apps.

  1. WhatsApp
  2. Instagram direct messages
  3. Messenger
  4. TikTok direct messages
  5. WeChat
  6. SnapChat
  7. Telegram
  8. Discord
  9. Viber
  10. Twitter direct messages
  11. Zendesk

1. WhatsApp

Month-to-month lively customers: 2 billion

Key advantages:

The rising buzz round WhatsApp has many entrepreneurs asking, “What’s up with WhatsApp?” Because the hottest messaging app on the planet, WhatsApp is proving to be a necessary a part of trendy advertising and buyer care methods—particularly for manufacturers with a world viewers. WhatsApp makes it attainable to streamline all messaging with shoppers in a single handy place. Whether or not they have a problem with their order or need to purchase one thing new, WhatsApp is the channel individuals flip to.

WhatsApp is the most popular social messaging app in the world. Adidas responds to fan inquiries and questions with their automatic replies.

On WhatsApp, you’ll be able to name, video name or reside chat with prospects. If you happen to face a excessive amount of messages, it’s also possible to make use of chatbots on the app. Though the app doesn’t permit promoting, manufacturers produce other alternatives to successfully attain shoppers. For instance, some main manufacturers use digital catalogs to assist their prospects uncover their services.

2. Instagram direct messages

Instagram month-to-month lively customers: 2 billion

Key advantages:

  • Built-in with Instagram
  • Constructed-in GIF and sticker gallery
  • You may add filters, results and drawing to photographs
  • Video and voice chat

Instagram is the most downloaded app on the planet. Instagram direct messages (DMs) play an essential position in its success by permitting customers to attach one-on-one and in group messages. Within the Instagram app, you’ll be able to ship DMs to all customers, together with manufacturers.

Instagram DMs are a good way to dip your toe into social messaging apps. Chances are high when you have a presence on Instagram, you’re already aware of DMs, as they don’t require a separate app or account. Even when a client tags your model of their Tales, you’ll robotically see it in your DMs.

Instagram DMs have built-in GIF and sticker galleries so you’ll be able to infuse whimsy into your messages. If you happen to ship a photograph or video, it’s also possible to add filters, results and drawings. As Instagram continues to evolve right into a video-first app, now you can make video calls and voice chat in DMs, too.

3. Messenger

Month-to-month lively customers: 1.3 billion

Key advantages:

  • Built-in with Fb
  • Automated replies and chatbots
  • Constructed-in GIF and sticker library
  • Video chat

Messenger is Meta’s most-used characteristic. Initially launched in 2011, the app is separate from the Fb platform, however nonetheless built-in within the person interface. Effectively-known all over the world, Messenger is the precise app for manufacturers making an attempt to achieve all kinds of individuals.

When utilizing Messenger for enterprise, you’ll be able to create computerized replies and arrange chatbots to reply continuously requested questions. That is helpful for manufacturers who obtain a excessive quantity of incoming messages.

Like Instagram, the app provides a built-in GIF and sticker gallery so you’ll be able to infuse character and playfulness into your live-chat, too. In case your buyer care circumstances transcend chat, Messenger additionally supplies video name capabilities.

4. TikTok direct messages

TikTok month-to-month lively customers: 1 billion

Key advantages:

  • Built-in with TikTok
  • Customized auto-replies

Like Instagram, TikTok messaging is built-in within the app. With 1 billion month-to-month lively customers and rising, the potential for reaching individuals will increase on a regular basis. However TikTok messaging is exclusive. To ship a message, the recipient should settle for your message request—even when they’re a model.

To send other users a message on TikTok, they must accept your follow request. Even brands, like Nuuly.

For some shoppers, this characteristic provides a roadblock on their buyer journey. However this additional step additionally prevents your inbox from overflowing—which makes it simpler to prioritize ongoing conversations with model advocates, influential creators and excessive precedence prospects.

TikTok additionally provides an automatic response choice for enterprise accounts. This beneficial workaround means that you can acknowledge individuals sending you messages earlier than accepting. It additionally allows you to reply continuously requested questions based mostly on frequent key phrases.

5. WeChat

Month-to-month lively customers: 1 billion

Key advantages:

  • Reaches Chinese language-speaking communities worldwide
  • Video and voice chat
  • Broadcast messaging
  • Social commerce capabilities

If you happen to’re making an attempt to achieve Chinese language-speaking communities, WeChat is a must-use app. Going through steep competitors, WeChat emerged because the main Chinese language messaging app due to its excessive message capability and social commerce capabilities. Actually, customers can ship as much as 45 billion messages a day. They will additionally ship voice chats and make video calls. Like different social media platforms, they will broadcast messages publicly on WeChat, too.

WeChat’s social commerce integrations are among the many greatest within the cellular cost app business. WeChat Pay boasts 900 million customers who ship cash and make purchases inside the app.

For international manufacturers, WeChat ought to play a pivotal position of their technique—particularly for well timed occasions like Lunar New 12 months celebrations.

6. Snapchat

Month-to-month lively customers: 500 million

Key advantages:

  • Disappearing photos and movies
  • Customized filters, results and drawings

With sure social messaging apps, success will depend on cross-promotion with different platforms. Take Snapchat for instance. For individuals to see your content material, they have to subscribe to your Profile. To spark intrigue, share snippets of the extremely partaking movies you’re posting on Snapchat to different social apps. This would possibly embrace behind-the-scenes excursions, interactive customized filters or influencer takeovers. It’s also possible to embrace hyperlinks to your web site or app in your content material.

SnapChat is a social messaging app where brands can create Stories and Lenses.

When you amass a following and your Profile is verified, you can begin having significant conversations across the Tales you publish. For instance, your subscribers can ship you questions or share their love in your new product. It’s also possible to Quote your followers’ replies and share them in your Story—this degree of engagement is vital to creating loyal superfans.

7. Telegram

Month-to-month lively customers: 500 million

Key advantages:

  • Edit and delete messages after you ship them
  • Location sharing
  • Expiring messages
  • Distinctive themes and stickers
  • Helps group messaging as much as 200,000 individuals

Much like WhatsApp, Telegram is a well-liked different to conventional SMS texting—notably for individuals messaging between international locations. Telegram allows massive group messages, location sharing and distinctive themes and stickers. But it surely additionally has extra options common for companies, together with B2B manufacturers.

In Telegram, you’ll be able to edit and delete messages after they’ve been despatched, or set an expiration date on a message. This may very well be useful when you could ship a buyer an expiring code or if you happen to’re a B2B enterprise sending confidential paperwork.

8. Discord

Month-to-month lively customers: 350 million

Key advantages:

  • Video and voice chat
  • Display sharing
  • Backside of the funnel alternatives
  • Stay occasions

Discord, the social messaging app used most continuously by avid gamers, is a brand new frontier for a lot of firms—even retail manufacturers are starting to faucet into the platform’s potential.

By making a Discord server, you’ll be able to add channels catering to the area of interest pursuits of your neighborhood. Your channels will be non-public, public or view-only.

Brands can use the social messaging app Discord to reach their customers, like the brand ChannelFireball.

In your server, you’ll be able to host reside occasions. Whether or not it’s an “ask me something” video or a gaming match, reside occasions encourage advocacy and dialog inside your neighborhood. Main manufacturers on Discord additionally give their shoppers entry to premium channels to encourage repeat purchases.

9. Viber

Month-to-month lively customers: 250 million

Key advantages:

  • Constructed-in GIF and sticker gallery
  • Video chat
  • Constructed-in QR code scanner
  • Helps limitless group messaging

Viber, or Rakuten Viber, is one other social messaging app typically most popular over conventional SMS texting, particularly in jap European and Center Jap international locations. Recognized for its safety and end-to-end encryption, it’s marketed as one of many most secure messaging apps. Viber provides group messaging with no measurement limitations, video chat and a built-in GIF and sticker gallery. Customers with a subscription plan may also make calls to all phone numbers.

Viber for Enterprise permits firms to talk with prospects by way of its platform, however this characteristic isn’t out there in lots of international locations. Nevertheless, all manufacturers can create adverts for the app and reap the benefits of the built-in QR scanner.

10. Twitter direct messages

Twitter month-to-month lively customers: 217 million

Key advantages:

  • Built-in with Twitter
  • Chatbots
  • Constructed-in GIF and sticker gallery

In case your model is on Twitter, you most likely already use your Twitter DMs to speak with prospects. Twitter DMs are built-in into Twitter, and anybody can ship different customers messages. In your DMs, you’ll be able to make use of chatbots to supply distinctive buyer care, too.

When you slick "send a DM" on Sprout Social's on Twitter, our chatbot will automatically greet you.

We advocate utilizing the built-in GIFs, sticker gallery and emojis to infuse your model’s identification into your conversations.

11. Zendesk

Key advantages:

  • Omnichannel buyer care
  • Voice chat
  • Chatbots

Though not technically a social messaging app, Zendesk is the glue that holds an efficient social messaging technique collectively. Zendesk is a customer support software program devoted to serving to manufacturers create significant, private and productive relationships with their prospects.

The software program integrates together with your social messaging apps to supply buyer assist and gross sales outreach at scale. It’s also possible to join Zendesk with a social media administration platform like Sprout Social to resolve points sooner throughout your social and customer support groups.

Handle your social messaging apps in a single place with Sprout Social

If these social messaging apps are already part of your technique, you already know the wrestle of making an attempt to stability so many channels without delay. Sprout Social’s Sensible Inbox unifies your social channels right into a single stream to observe all incoming messages. It simplifies buyer care and outreach by making it simple to see messages, mentions and model key phrase usages at a look.

Sprout Social's Smart Inbox helps you manage social media messaging apps in one place.

The Sensible Inbox provides instruments like Individuals View that will help you present personalised experiences in your contacts. In Individuals View, you’ll be able to foster connections with influencers, handle your VIP Lists and look at dialog historical past with a particular person profile.

All of it boils all the way down to this: When utilizing social messaging apps, you should make your prospects really feel like they’re your prime precedence.

Searching for extra steerage that will help you refine your social messaging technique? Be taught why social messaging is the way forward for the client expertise.

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