15 TikTok Content material Concepts for Enterprise Progress in 2023

Numbers don’t lie, they usually could make for very compelling video advertising and marketing. When you have spectacular firm statistics to share or eye-catching area of interest knowledge, TikTok’s short-form movies are the right format to tug viewers in and go away them wanting extra.

8. Video reply

@kelseywritesnstuff Reply to @sugasabandonedbogey 5 issues you possibly can embody in a contract writing portfolio ✍️ #freelancewriter #freelancewriting #freelancingforbeginners #freelancersoftiktok #freelancingtok #writingonline #mediumwriter #mediumwriting ♬ The Counting Music (1 to 100) – Lexnour

A easy however extremely efficient TikTok concept: have interaction along with your commenters via video. Encourage your viewers to ask questions within the CTA on the finish of one other video after which use these questions for added content material.

This offers a two-fold profit. You get:

  1. New content material concepts out of it

  2. Happier audiences who admire your engagement.

9. Replicate

Vulnerability is a key worth on TikTok. Customers admire listening to concerning the ups and downs of small enterprise possession. Use this to your profit by sharing knowledge about your area of interest: belongings you might need achieved in a different way in your small business, errors you’ve made, wins you’ve had, and so on.

Everybody has data to share. Take into consideration your self from 6 months in the past–what would you from 6 months in the past inform the you of right this moment? Educate your viewers what you’ve realized alongside the best way.

Whether or not you’re a enterprise proprietor otherwise you’re new to the trade, somebody is seeking to examine your area of interest who will probably be excited about listening to about your expertise.

10. Make a advice

Are you able to consider any books you’ve learn that modified your perspective? Possibly you’ve purchased a brand new product that makes your work day simpler. Or do you might have any holy grail private care gadgets that simply make you’re feeling higher?

TikTokers love suggestions. In reality, 40% of Gen Zers (and youthful) use TikTok to seek for them.

In case you’re stumped on enterprise concepts, share the issues that make a distinction in your workday (and even the issues that assist you recharge at residence). And hey, you is perhaps the one giving one other enterprise a lift in case your advice goes viral!

11. Use the Inexperienced Display screen

@jera.bean THE 5 GREEN SCREENS YOU NEED TO KNOW 🟢 #tiktoktips #tiktok101 #tiktoktutorial #tiktokfornewbies ♬ Wealthy Minion – Yeat

As your self-proclaimed TikTok BFF, consumer Jera.Bean offers the above tutorial on one of the best Inexperienced Display screen filters on TikTok and methods to use them. You may showcase your product or add any chosen background utilizing TikTok’s many Inexperienced Display screen filters.

Utilizing the Inexperienced Display screen offers a visible cue to your viewer to additional have interaction them along with your content material. Share a enjoyable truth about your small business or present related info in your area of interest with visible content material alongside.

12. Go behind the scenes

In case your small enterprise has an workplace area, you may get mileage from sharing bits of workplace tradition. Audiences take pleasure in seeing content material made in areas that in any other case seem dry and formal.

Nonetheless, we don’t actually suggest pulling a Duolingo and creating a large chaotic mascot (it’s already been achieved repeatedly). As a substitute, share the distinctive options of your small business and its members, so you possibly can invite your viewers to expertise your organization tradition with out seeming like a try-hard.

13. Sew and Duet

@gabrielle_judge #sew with @a_biology_teacher Would you like a 4 day work week and not using a pay reduce? #jobboard #4dayworkweek #breakintotech #nontechnicalroles #4dayworkweek #4dayworkweek? #remotejobs2022 #remotejobsdaily #wfhlife #wfhtok #workfromanywherelife #workfromanywhere #corporatetiktok #moneytipsformillennials #personalfinancetips #greatresignation #thegreatresignation ♬ unique sound – Gabrielle👸🏻

Each TikTok’s sew characteristic and duet characteristic let you use common TikTok movies to your personal content material. Duet the video of one other TikTok consumer to simply reshare related, high-value content material. And by stitching a preferred video immediate along with your response, you possibly can attain new audiences you won’t have beforehand accessed.

14. Get key phrase wealthy

@mike.rama Tiktok search engine optimisation is altering the sport for creators: right here’s methods to rank for key phrases #tiktokseo #rankontiktok #tiktokkeywordsearch #creators ♬ Blade Runner 2049 – Synthwave Goose

TikTok has not too long ago taken strides to turn out to be extra search-engine targeted. Due to this, customers can now make use of search engine optimisation extra readily of their video content material. Reap the benefits of TikTok’s concentrate on searchability to spice up model consciousness to your small enterprise in these methods:

  • Add particular, searchable key phrases in your video (Ex: In case you stay in X and need to study extra about X, observe us)

  • All the time add closed captions to your movies for larger accessibility

  • Be certain to make use of key phrases and related, niche-specific hashtags within the caption beneath your video

By rising video searchability within the app, you enhance the possibilities of your target market discovering you by search, even when your video doesn’t hit the For You Web page straight away.

15. Strive Photograph Mode

Whereas Instagram pivots its focus to video content material, TikTok has not too long ago enabled photograph carousels in its app, so customers can share a photograph story set to music that their viewers can flip via in an analogous format to the Instagram story.

Incorporate this nice storytelling technique to create visually interesting content material that retains your followers engaged.


TikTok is consistently shifting. What labored for you six months in the past isn’t more likely to work as successfully now. Attempt to keep away from getting discouraged when adjustments occur on the app that have an effect on your viewership.

Though going viral could make a world of distinction for a small enterprise, attempt to not concentrate on virality alone. Consider creating constant, high-quality content material to your particular viewers, and repeatedly check and experiment with new types and tendencies. Most significantly, be certain that the content material churn doesn’t burn you out. Take breaks when it is advisable to, and put money into the instruments that may assist you outsource content material.

All the time keep in mind, you’re on this for the lengthy sport. Within the meantime, we’ll be right here rooting for you!

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