21 Fb Analytics Instruments to Use in 2023


Fb continues to be one of many most used social media platforms in 2022, so be sure to do not exclude it when planning your advertising and marketing technique.

To be sure to are creating the correct technique for your enterprise, you need to analyze the correct Fb metrics.

Particularly with the native Fb analytics instrument being faraway from the platform final yr, and with so many third-party analytics instruments in the marketplace, how will you know which is the perfect for you?

That is why I’ve ready this text, mentioning a few of the finest Fb analytics instruments which are useful for any marketer in 2023.

  1. Native Fb analytics instruments
  2. Socialinsider
  3. AgoraPulse
  4. Buffer
  5. SproutSocial
  6. SocialPilot
  7. Quintly
  8. Rival IQ
  9. Brandwatch
  10. Iconosquare
  11. Sotrender
  12. Unmetric
  13. Social Bakers
  14. Keyhole
  15. Hootsuite
  16. Brand24
  17. Point out
  18. Oktopost
  19. Emplifi
  20. Whatagraph
  21. Social Standing



Fb’s announcement about closing its analytics instrument could have raised considerations and new challenges for lots of entrepreneurs.

It’s no secret that social media managers want Fb analytics knowledge with the intention to perceive how their content material is performing, how the audiences reply to completely different messages, and if they should enhance one thing.

However for these of you who relied on the native Fb analytics instrument to do all of the reporting, no worries, the platform won’t allow you to excessive and dry.

Listed here are 2 alternate options from the place you will get all of your Fb analytics knowledge, accessible on the platform as properly.

Fb Enterprise Suite

Fb Enterprise Suite is an multi function area for all of your Fb advertising and marketing actions, the place you’ll be able to see a variety of insights, for each your natural and sponsored content material.

From information about your Fb posts and tales, to e-commerce insights, or your adverts, you’ll be able to have a stable overview of your model’s efficiency by checking this analytics instrument from Fb.

Here is how a dashboard looks in Facebook Business Suite.

Creator Studio

What’s nice about Fb Creator Studio is that it provides in-depth particulars in regards to the content material’s efficiency.

It measures some particular Fb metrics that aren’t accessible within the Fb Enterprise Suite for instance, however are very useful to grasp your viewers’s angle and sentiment in direction of your model.  A few of them are loyalty and retention.

Is not it nice to know this sort of information about your followers?

This is how the Facebook Creator Studio interface looks like.

2. Socialinsider

Socialinsider is among the finest analytics instruments in the marketplace, providing you knowledge for high social media platforms like Fb, Instagram, LinkedIn, TikTok and Twitter.

This instrument has a variety of different options, aside from analytics, like benchmarking, aggressive evaluation, and marketing campaign technique that will help you design a greater Fb content material technique.

Once you add your Fb enterprise web page in Socialinsider, within the Overview part, you will note a variety of key metrics like:

  • Engagement metrics: likes, feedback, shares, engagement charge per publish
  • Impressions
  • Follower rely
  • Clicks
  • Video views
  • Finest performing posts
  • Demographics knowledge: business, seniority, operate and firm dimension

All of the metrics talked about on this record might be downloaded as a report in a number of codecs comparable to: PDF, PPT, CSV or you’ll be able to combine with Looker (Google Knowledge Studio).

screenshot from socialinsider dashboard with ley metrics for facebook

The options that set Socialinsider aside from the remainder of the gang are the Marketing campaign Technique one and the Aggressive Evaluation, amongst others.

I’ll begin with Marketing campaign Technique. Let’s go to the Posts part.

Right here you’ll be able to see all of your Fb posts printed within the timeframe you’ve chosen.

I selected to take a look at knowledge for the final 12 months.

screenshot form socialinsider's dashboard with posts, showing all the posts for the set timeframe

I entered within the searchbar a key phrase I do know it was utilized in a lot of our Fb posts, like “social media”.

screenshot form socialinsider's dashboard with posts, showing all the posts for the set timeframe with the keyword social media

Then, I filtered the content material by Video to see which had been the highest performing movies that included that key phrase.

This perception is admittedly useful whenever you wish to modify your Fb content material technique.(pune hyperlink de la articol associated to this) You possibly can simply set up your objectives relying on the efficiency of your posts thus far.

This fashion, when the reporting time will come, you’ll know what recommendations are wanted to make adjustments in your content material.

Subsequent, I’ll seek for one other key phrase and select to filter posts by utilizing one other kind of publish, like picture.

sscreenshot form socialinsider's dashboard with posts, showing all the posts for the set timeframe with keyword social media strategy

Right here you’ll be able to see there are 22 posts out of 162 picture posts on Fb that characteristic the key phrase “social media technique”.

By categorizing posts in such clusters, you get to find patterns in various kinds of posts and craft a greater content material technique to your model.

Subsequent, let’s verify the Aggressive Evaluation characteristic. I’ll go to Benchmarks and it’s necessary so as to add a minimum of 2 Fb pages from completely different manufacturers.

I made a venture known as “meals” and added two aggressive manufacturers, McDonald’s and Wendy’s.

screenshot from socialinsider dashboard in benchmarks comparing mcdonalds and wendys

Right here you’ll be able to choose the timeframe you wish to have a look at and the particular Fb metrics you wish to evaluate.

For a well-researched Fb aggressive evaluation (pune hyperlink catre articolul asta), this characteristic is pure bliss. You possibly can verify an inventory of high metrics for each Fb accounts within the first field.

Then, as you scroll down, you’ll get a comparability based mostly on engagement and one on follower rely.

screenshot from socialinsider with benchmarks comparing mcdonalds and wendys, showing avg posts per day

Additional down, you see high 3 posts for every of those two accounts, with key metrics for every publish.

Lastly, you’ll be able to see a median of posts printed per day within the timeframe you’ve chosen.

All the info you get via these options doesn’t solely assist you to create a greater Fb content material technique, but in addition evokes you to your future Fb campaigns and posts.

Pricing choices: begins at $124 monthly, and it’s also possible to attempt a free trial.


This social media analytics saves a variety of time. If you would need to go to every social profile and observe the efficiency you’d on the lookout for, it could take hours! Socialinsider could be very user-friendly. Including competitor profiles solely includes getting into a hyperlink to the web page you need to trace efficiency and there are such a lot of choices for reporting. – Helen, G2 Crowd.

3. AgoraPulse

AgoraPulse provides publishing, monitoring, social media reporting, and group collaboration for Fb, Instagram, LinkedIn, and YouTube.

Its Fb analytics instrument is just like what you’ll discover in Fb Insights, however it’s simpler to work with and supplies extra social media experiences you received’t discover in native apps, comparable to publish suggestions or common fan profiling.

With AgoraPulse, you’ll be able to see what kind of content material performs higher on Fb. You can too detect main Fb developments and publish insights.

This is the Agora Pulse Facebook analysis tool

Fb metrics comparable to natural attain, paid attain, whole attain, clicks, and variety of engaged customers for the enterprise pages you handle can be found on this app.

Pricing choices: begins at $99 monthly, they usually even have a free trial.


The interface could be very clear, many of the instruments are simply accessible for all accessible capabilities, and moreover, the very elegant and pleasant design actually improves the person expertise, makes it extra pleasant. – Andrea, G2 Crowd

4. Buffer

Buffer is a social media analytics instrument that helps you measure your Fb efficiency, create experiences to your purchasers, and develop your attain, engagement, and gross sales.

You possibly can see all the info in a single intuitive analytics dashboard. It’s easy to make use of and an amazing instrument to enhance your social media technique.

The product is split into 2 instruments: publishing and analyzing social media efficiency.

Buffer is another Facebook analytics tool you should try

In the event you’re on the lookout for a Fb analytics instrument to do the trick of providing you Fb analytics knowledge, Buffer will present you in-depth insights to develop your model on Fb.

Pricing choices: between $35 and $50 monthly for analytics, they usually additionally provide free trial.


I’ve been utilizing Buffer for the final yr or so to schedule posts on our social media accounts. It is easy to make use of and helps us perceive how our content material is doing via their nice analytics instrument. – Ameer, G2 Crowd

5. Sprout Social

Sprout Social is a Fb evaluation instrument that you need to use to investigate and observe developments on social media to verify your content material is resonating along with your viewers.

The platform consists of evaluation, opponents’ comparability, and social media reporting for Fb.

That is a kind of Fb analytics instruments via which you’ll be able to uncover what forms of campaigns are working in real-time, after which ensuring you modify them appropriately.

With this Fb analytics instrument, you’ll be able to handle a number of Fb pages directly. You possibly can plan your content material, interact your viewers, and measure your efforts from a single platform.

This is SproutSocial's Facebook analytics home page.

This Fb analytics instrument will assist you to perceive business averages and benchmark your Fb efficiency in opposition to your opponents.

Pricing choices: ranges between $99 and $249 monthly, plus free trial.


The platform is straightforward to be taught and simple to make use of. It fulfills what we had been on the lookout for probably the most in straightforward content material scheduling and administration, visible and correct analytics and a group outfitted to advise and function on an company degree.” – Company in Advertising and Promoting, G2 Crowd

6. SocialPilot

SocialPilot is a social media scheduling and analytics instrument geared toward rising model consciousness and site visitors.

With its Fb advert analytics characteristic, you’ll be able to obtain your Fb advertising and marketing objectives, generate extra leads, increase engagement, and enhance conversions.

You can too measure your Fb efficiency with insightful analytics and get an correct image of the place you stand on social media.

Together with analyzing, SocialPilot helps you customise, schedule, and uncover new content material to your Fb web page.

This is Social Pillot's Facebook analysis tool homepage.

This Fb insights instrument not solely analyzes posts from the system but in addition from different sources, pages, and accounts.

Pricing choices: between $30 and $150 month-to-month, with free trials accessible for every bundle.


We joined Social Pilot a couple of yr in the past. Over time there have been a couple of issues, often Fb’s doing, however each one has been resolved. The most effective factor about it’s the pace of response plus the very fact they hold going till issues are sorted out even once we do not totally grasp all of it. – Andrew, G2 Crowd

7. Quintly

Quintly is a Fb analytics instrument that provides a full bundle. With this Fb analytics app, you’ll be able to see what number of new followers you gained and monitor how usually and whenever you publish.

From followers to content material and interactions, this Fb analytics instrument has a large pool of metrics to select from should you want a Fb web page evaluation.

For instance, you’ll be able to decide how many individuals are reached by your content material and the way usually they see it.

This is Quintly's Facebook analysis page.

You can too enhance your advert outcomes with knowledge on paid efficiency via Fb analytics.

Pricing choices: begins at $300 monthly, no entry to a free trial.


After I arrived in my company in 2018, I wanted to create quick experiences with out additional workers or spending extra time. I discovered Quintly and I favored the instrument. It’s easy and gave us a variety of knowledge in regards to the manufacturers – not solely from my profiles, however from opponents too. – Morgana, G2 Crowd

8. Rival IQ

Rival IQ is a kind of Fb analytics instruments that may assist you to observe and analyze the Fb KPIs that matter to your enterprise.

You can too customise and design metrics on versatile dashboards that precisely suit your social media goals.

If you wish to uncover what number of new followers you acquire and when, how usually, and whenever you publish and measure what resonates in your followers’ timelines, this Fb analytics instrument is what you might be on the lookout for.

This is RivalIQ's Facebook analysis page.

Not solely will this Fb evaluation instrument permit you to you measure your Fb efficiency at a look, however you’ll have entry to aggressive Fb benchmarking as properly.

By intently monitoring your efficiency, you’ll be able to run higher Fb adverts and campaigns.

Pricing choices: between $199 and $499 monthly, and you may attempt it totally free, too.


We use Rival IQ to prepare and monitor our aggressive panorama. For every oblique or direct competitor we learn about or uncover, they’re added into Rival IQ, tagged after which we obtain e-mail alerts and may construct experiences based mostly on exercise. I actually like how the evaluation is relative to your personal firm. –  Kelly, G2 Crowd

9. Brandwatch

The instrument provides Fb viewers analytics comparable to gender, location, occupation, and pursuits. It assist you to perceive Fb analytics and create a greater social media technique to your model.

Additionally, this Fb analytics instrument provides you insights into what your viewers members are sharing to uncover fashionable subjects.

This is Brandwatch's Facebook analysis tool home page

With this Fb analytics instrument you’ll be able to benchmark your efficiency in opposition to your entire Fb opponents.

On high of providing you with entry to a considerable amount of knowledge, Brandwatch makes use of knowledge to make sense of consumers, their wants, desires, and pursuits.

Pricing choices: not disclosed on their web site, however you’ll be able to ebook a gathering.


I really like the flexibility it has to generate many experiences and analytics in only a few seconds. It’s straightforward to navigate and offers you quite a lot of info which is superior as a result of I’ve used different social media listening instruments earlier than they usually solely carry out one or two capabilities. – Jessica, G2 Crowd

10. Iconosquare

That is an analytics and social media efficiency suite that helps its purchasers monitor their channel development and optimize their social media technique.

With Iconosquare, you’ll be able to automate your Fb accounts.

In the event you’re on the lookout for superior Fb analytics, Iconosquare provides easy-to-read graphs for metrics like follower evolution, common engagement charge per publish, attain and extra.

This is Iconosquare's Facebook analytics page

Iconosquare additionally supplies a free characteristic known as On the spot Fb Audit. All you must do is check in along with your Fb account, enter your e-mail handle, and they’ll ship you a free efficiency evaluate report.

Pricing choices: between $59 and $179 monthly, plus free trial.


Iconosquare is a good administration instrument – from scheduling social media posts to offering knowledge and metrics. The analytics are significantly useful in terms of deciphering the efficiency of social media posts and adjusting technique. – Administrator in Environmental Providers, G2 Crowd

11. Sotrender

Sotrender is a reporting and benchmarking instrument that covers Fb, Instagram, Twitter, and YouTube.

Minimize down the time you want for making ready month-to-month experiences, scout your opponents’ technique, and reply to Fb feedback and messages with Sotrender’s Social Inbox.

This is Sotrender's Facebook analysis tool page

With this Fb analytics instrument, you’ll get a full image of your social efficiency, uncover insights, and analyze what content material works finest.

Keep on high of your competitors by studying extra about your opponents’ viewers and what content material they interact with. Create charts displaying quite a lot of analyses and comparisons to remain up-to-date along with your competitors.

Pricing choices: between $59 and $331 monthly, plus free trial.


Sotrender is a instrument each for businesses & manufacturers and for freelancers. It comprises useful data-driven ideas and interactive knowledge visualizations. The instrument covers essential social media platforms: Fb, Twitter, Instagram, YouTube and the customer support is admittedly pleasant & straightforward to succeed in out to. – Ewa, G2 Crow

12. Unmetric

Unmetric is a Fb analytics instrument that helps you evaluate and benchmark your model’s social media efficiency.

By way of this Fb analytics instrument you’ll be able to enhance your content material engagement by understanding what’s working for your enterprise, each to your natural and paid posts.

With this Fb analytics instrument, it’s also possible to create campaigns to analysis how the perfect performing Fb posts for a sure matter appear like.

This is a Facebook analytics tool called Unmetric

Unmetric is a Fb analytics instrument that additionally permits you to save time when doing all of your common reporting, by producing automated social media experiences.

Schedule and have your social media experiences delivered in your inbox very quickly.

Pricing choices: this Fb analytics instrument’s worth begins at $1.000 monthly.

Unmetric is a good product to make use of whenever you wish to see the efficiency of your social channels compared with opponents. Utilizing completely different date ranges, Unmetric is ready to dig into some intense knowledge and supplies an general engagement rating to assist benchmark efficiency. – Matt, G2 Crowd

13. Socialbakers

It is a social media instrument that provides the entire bundle.

From publishing and scheduling, to analytics and benchmarks, with added social listening and a bunch of different options, Socialbakers is nice in serving to you develop by understanding your viewers, and enhancing cross-channel care.

This Facebook analytics tool is called SocialBakers.

It is among the finest Fb analytics instruments accessible in the marketplace, permitting you to optimize your content material technique. Additionally it is an amazing instrument should you’re into influencer advertising and marketing, by the best way.

It has a really clear person interface with a variety of straightforward to make use of and perceive knowledge. It has a variety of extra options, like influencer database and search engine, additionally content material search, which is nice for the UGCs and commercial evaluation. – Leslie, G2 Crowd

14. Keyhole

Social media managers can use this Fb analytics instrument to watch any public Fb web page, observe Fb hashtags, and carry out an in-depth competitor evaluation.

For these interested by getting sentiment evaluation knowledge, Keyhole is a must-try Fb analytics instrument, because it permits such info.

Here you can see Keyhole's website looks like - a Facebook analytics tool.

Pricing choices: Keyhole provides customized pricing for pages of all sizes.

In the intervening time, Keyhole is among the finest instruments for monitoring your mentions and hashtags! The influencer monitoring can also be an amazing characteristic. – Person in Advertising and Promoting, G2 Crowd

15. Hootsuite

Hootsuite as properly is a social media instrument that may develop into very useful to social media managers in a variety of methods. Having a number of options enabled, from scheduling to analytics, Hootsuite provides entry to a bunch of KPIs and social media knowledge.

Hootsuite’s Fb analytics options permits customers to optimize for higher outcomes and uncover what’s their social media ROI.

With this Fb analytics instrument you’ll be able to set efficiency benchmarks and monitor enhancements over time, get customizable experiences, and lots of extra.

Its customizable dashboards easy-to-read are one of many platform’s biggest advantages.

This is a Facebook analytics tool called Hootsuite.

Pricing choices: between $49 and $739 monthly, plus free trial. It additionally provides customizable plans.

Having the ability to see and coordinate our efforts throughout our myriad of platforms and higher perceive find out how to tailor our engagement for every social media has been an enormous assist as we proceed to study social media and develop our advertising and marketing plans. – Administrator in Protection & Area, G2 Crowd

16. Brand24

screenshot from the main page of brand24 for facebook analytics tools article

This Fb analytics instrument has rather a lot to supply, particularly since it’s recognized to supply analytics knowledge for different social media platforms like, LinkedIn, Instagram and extra.

As a Fb analytics instrument, this app tracks conversations round and about your model, working as a listening instrument. This instrument exhibits you the affect of particular person customers concerning your model’s mentions.

This fashion, you’ll be capable to see how fashionable your Fb campaigns grow to be.

Nevertheless, it additionally tracks Fb metrics, serving to you monitor your model’s efficiency.

Pricing choices: For this Fb analytics instrument, the beginning worth is $119/ month.

17. Point out

screenshot from the main page of mention for facebook analytics tools article

Point out is yet one more Fb analytics instrument that helps you observe your model efficiency on Fb.

This analytics instrument provides you entry to a large library of historic knowledge. With Point out, you get insights for quite a lot of metrics, illustrated via charts and graphs.

It is possible for you to to verify key metrics, like engagement, however additionally, you will see a sentiment evaluation and insights about demographics.

Pricing choices: You should utilize this analytics instrument for the month-to-month price of $99/ month.

18. Oktopost

screenshot from the main page of oktopost for facebook analytics tools article

Oktopost is an analytics instrument that tracks your model’s conversions on Fb and accounts for monetary actions.

It principally exhibits you the place your clients are coming from, relying on the content material you publish.

By providing you engagement metrics, this social media instrument helps you identify which is the perfect time to publish relying in your viewers.

Pricing choices: For Oktopost, the pricing is customized, relying in your wants.

19. Emplifi

screenshot from the main page of emplifi for facebook analytics tools article

One other useful Fb analytics instrument is Emplifi. It provides a well-researched set of information, with a variety of helpful metrics.

This instrument additionally provides aggressive evaluation knowledge and benchmarking. You additionally get insights about paid content material and natural content material to be taught precisely what kind of content material you need to focus extra on Fb.

You’ll know the whole lot about publish efficiency, serving to you modify your technique in line with your viewers’s wants.

Pricing choices: The beginning worth for Emplifi is $200/ month.

20. Whatagraph

screenshot from the main page of whatagraph for facebook analytics tools article

Whatagraph is an analytics instrument sure that will help you with reporting for Fb. This instrument is destined to in-house entrepreneurs and advertising and marketing businesses.

Through the use of this Fb analytics app, you’ll be able to simply construct your month-to-month, quarterly and yearly experiences.

You can too use the instrument to measure your KPIs, monitor your model’s efficiency on Fb and measure your success technique.

Pricing choices: For this Fb analytics instrument, the beginning worth is $199/ month.

21. SocialStatus

screenshot from the main page of social status for facebook analytics tools article

Social Standing is a social media analytics instrument that additionally provides insights about your model’s Fb efficiency.

The abundance of Fb options helps you observe crucial metrics. This fashion, you’ll know what your focus needs to be relying in your technique’s success.

Social Standing additionally supplies a aggressive evaluation, permitting you to check your Fb efficiency to your opponents.

Furthermore, you additionally get knowledge about your paid content material, with the ability to evaluate it to your natural efficiency.

Pricing choices: For Social Standing, the beginning worth is $29/ month.

Ultimate Thought

There are way over 15 Fb analytics instruments in the marketplace, however these are those you need to attempt a minimum of as soon as.

However earlier than something, bear in mind this. 👇

Once you buy a Fb analytics instrument, be sure:

  • The Fb metrics you get are serving to you develop your technique.
  • The Fb insights instrument is straightforward to make use of and perceive.
  • There’s somebody on the help group serving to you when you have got questions.
  • It suits your finances.

Nearly all Fb analytics instruments that I’ve talked about on this article provide a free trial, so go and take a look at them out earlier than deciding which is the proper match for you and your model.

Need to uncover the entire social media analytics market! Right here you’ll be able to have a look and evaluate 50+ Social Media Analytics Instruments!



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