21 Gen Z Slang & Phrases That Entrepreneurs Should Know

Are you uninterested in making an attempt to succeed in these elusive Gen Z shoppers with outdated advertising and marketing methods? Properly, worry not, as a result of Gen Z Advertising is right here to save lots of the day!

Gen Z Advertising is all about understanding the distinctive traits of this era, born between the mid-Nineteen Nineties and early 2010s. They’re tech-savvy, socially aware, and have a shorter consideration span than a goldfish (no, it’s been scientifically confirmed).

So how do you seize their consideration and preserve it? By being genuine, artistic, and related. Present them you care concerning the points they care about, and don’t be afraid to take dangers and take a look at new issues. As an influencer and Gen Z knowledgeable, Chelsea Krost says, “Don’t attempt to be cool; simply be genuine.”

Now, I do know what you’re pondering. “However I’m not a teen anymore. How am I alleged to know what these younger individuals are saying?” Don’t fear, We’ve acquired your again with some examples of Gen Z slang and phrases that can have you ever advertising and marketing of their language very quickly.

Learn how to Market Gen Z

To provide you an concept of the sort of slang and phrases that resonate with Gen Z, let me drop some information on you. For instance, as a substitute of claiming “cool”, they could say “chill” or “dope”. And as a substitute of “YOLO”, they could say “carpe diem” (simply kidding, no one says that).

Advertising to Gen Z might be tough, and catching their consideration might be in comparison with making an attempt to catch a ghost in a web. On this weblog, we’ve included a bunch of slang and phrases that may assist you join with Gen Z and maintain their consideration. Whereas it might appear to be their consideration slips away and disappears, you may construct a relationship with Gen Z that can preserve them engaged and constant to your model with the correct strategy and understanding of their values. So, learn on!

Gen Z Slang & Phrases For Entrepreneurs

1. Slayyyy

To slay means to do one thing exceptionally effectively. Slayyyy is an exaggerated model of slay, usually used to specific pleasure or admiration.

Entrepreneurs can use this time period in social media campaigns to focus on their services or products’ superior high quality or success, like “Our new product slayyyyys the competitors!”.

2. Sus

Sus is brief for “suspicious” or “suspect.” It’s usually used to query the authenticity or intentions of one thing or somebody.

Companies can use this time period of their campaigns to construct belief with their viewers, like “No sus right here – our product is 100% genuine and dependable!”

3. Excessive Key/Low Key

Excessive key means one thing that may be very apparent or overtly expressed, whereas low key means one thing that’s extra discreet or saved to oneself.

Entrepreneurs can use these phrases to point out the distinction between their services or products, like “Excessive key – our new function is a game-changer. Low key – our customer support is unbeatable!”

4. Cheugy

Cheugy refers to one thing that’s outdated or uncool.

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In advertising and marketing, this time period can place services or products as fashionable or fashionable, like “Don’t be cheugy – improve your wardrobe with our new assortment!”

5. Periodt!

Periodt is an expression of finality or emphasis, usually used to emphasise an announcement.

Entrepreneurs can use this time period to make a daring assertion about their model or product, like “Our model is the most effective, periodt!”

6. Purr

Purr is a time period used to specific approval or admiration.

In enterprise and advertising and marketing, this time period can be utilized to point out services or products’ optimistic affect on their clients, like “Our new product will make you purr with satisfaction!”

7. Preach!

Preach is an expression of settlement or help for an announcement or concept.

Entrepreneurs can use this time period to point out that their model values align with their clients, like “Preach! We imagine in sustainability and moral manufacturing practices!”

8. G.O.A.T

G.O.A.T stands for “Biggest Of All Time.” Entrepreneurs usually use this time period to place their services or products as the most effective of their class, like “Our product is the G.O.A.T of skincare!”

9. Let’s Get This Bread

Let’s get this bread is a motivational phrase encouraging somebody to work laborious or pursue success.

Whereas advertising and marketing, this time period motivates the viewers to realize their objectives, like “Be a part of our group and let’s get this bread collectively!”

10. Cap

Cap means to lie or exaggerate.

Entrepreneurs can use this time period to point out that their services or products are genuine and sincere, like “No cap – our merchandise are made with the best high quality elements!”

11. I’m Shook

I’m shook means to be shocked or shocked.

This Gen Z time period can create pleasure or anticipation round their services or products, like “Get able to be shook – our new product is coming quickly!”


IYKYK stands for “If You Know You Know.”

Entrepreneurs make use of this time period of their messages to create a way of exclusivity or neighborhood amongst their viewers, like “IYKYK – our loyal clients know that our merchandise are the most effective!”

13. Foremost Character

The primary character refers to somebody who’s the focal point or the protagonist of their story.

This slang is utilized by companies to point out that services or products might help their clients really feel assured and empowered, like “Make your self the primary character with our new assortment.”

14. Rizz

Rizz is a slang time period usually used as a shortened model of the phrase “charisma.” To have “Rizz” means possessing a sure allure and confidence that makes you enticing and alluring. It’s generally used amongst Gen Z as a slang time period to point out appreciation or admiration in direction of somebody or one thing.

Gen Z tends to worth authenticity and transparency, so entrepreneurs may concentrate on selling merchandise or manufacturers with real and enticing personalities or tales. For instance, a style model may use the tagline “Unleash your interior rizz with our distinctive and daring designs” to convey that their merchandise might help Gen Z categorical their genuine selves in a charismatic manner.

15. Lit

When one thing is “lit,” it means it’s thrilling, wonderful, or cool.

Entrepreneurs can use this time period to explain their merchandise, companies, or occasions to make them sound extra interesting to youthful audiences. For instance, a clothes model would possibly use “Get lit with our newest assortment” in advertising and marketing campaigns.

16. Snatched

If somebody says that they give the impression of being “snatched,” it signifies that they give the impression of being actually good, particularly after placing within the effort to look their finest.

It may be used to advertise magnificence or wellness merchandise. As an illustration, a skincare model would possibly use the phrase “Get snatched pores and skin with our new serum” to draw youthful clients.

17. Flex

When somebody “flexes,” they exhibit wealth, standing, or achievements.

This slang can be utilized in advertising and marketing to advertise a luxurious or high-end product. For instance, a automobile model would possibly use “Flex on the highway with our newest mannequin” in promoting campaigns.

18. FOMO

FOMO stands for “worry of lacking out,” which refers to anxiousness or remorse from being unable to take part in a well-liked or thrilling occasion.

Entrepreneurs usually use this time period to create a way of urgency and exclusivity round their services or products. As an illustration, an occasion firm would possibly use “Don’t miss out on the social gathering of the 12 months” of their social media posts to draw extra attendees.

19. Bop

A “bop” is a catchy or upbeat track that folks love to bop to.

Entrepreneurs could use this time period to advertise their music-related merchandise or occasions. For instance, a music streaming service would possibly use the phrase “Take heed to the most well liked bops of the summer time” of their e mail newsletters to encourage extra sign-ups.

20. Gucci

“Gucci” is a slang time period which means one thing is fashionable or modern.

This time period can finest describe a stylish services or products. A style model would possibly use the phrase “Keep Gucci with our newest assortment” to attraction to youthful audiences.

21. Glow Up

When somebody has a “glow up,” they’ve improved their look, character, or life-style.

Entrepreneurs can use this time period to advertise their magnificence or self-improvement merchandise. Like, a health model would possibly use the phrase “Get your glow up with our exercise program” to draw clients who wish to enhance their well being and look.

There you have got it guys, now go on and use these slangs in advertising and marketing your merchandise to Gen Z. And if we missed any of your favourite slang, tell us by tweeting us @elink_io.


And that wraps up our dialogue about Gen Z slang and phrases! We hope you’ve discovered quite a bit concerning the distinctive language and expressions that this era makes use of. Incorporating these phrases into your advertising and marketing technique might help you join with and interact your Gen Z viewers. So don’t be afraid to get artistic and add spice to your model messaging. With these slangs, your advertising and marketing sport shall be lit, on fleek, and completely Gucci. Let’s get this bread, fam.

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