24 Should-Know Pinterest Stats for 2024


Pinterest is a visible social media platform nice for a lot of totally different industries and varieties of manufacturers. Nonetheless, to determine on whether or not Pinterest is true in your model, it’s a good suggestion to try some Pinterest stats.

Having a fundamental understanding of social media statistics offers you an concept of the kind of individuals who use the social media platform, in the event that they match into your viewers and what folks anticipate from manufacturers on every platform.

All through this text, we’re protecting Pinterest statistics like demographics, conduct, enterprise stats and extra.

Desk of contents

Pinterest stats each marketer ought to know

1. Pinterest is the fifteenth most-used social media platform

In relation to customers, Pinterest is the fifteenth hottest social media platform worldwide as of January 2024. The primary 4 are, in fact, Fb, YouTube, WhatsApp and Instagram. (WhatsApp and Instagram are tied for third place.)

Whereas Pinterest will not be as large as a number of the different social media platforms, that doesn’t imply it’s not worthwhile. In reality, we have now one compelling cause to have a presence on Pinterest as our subsequent stat.

2. 1 in 3 Pinterest customers have an revenue of over $100k

Pinterest is a platform that’s completely poised for social commerce. As a result of one-third of the platform’s customers have an annual revenue of over $100,000, they’re prepared to purchase once they browse the platform for merchandise. This makes luxurious manufacturers need to flock to the platform, making it the primary platform for procuring luxurious.

3. Pinterest generated $981 million in income in This autumn of 2023

This autumn of 2023 was Pinterest’s all time finest performing quarter for income–producing $981 million {dollars} in that quarter alone. The platform additionally generated over $3 billion in income all through the entire of 2023.

All this to say, Pinterest is a worthwhile platform, which implies it’s secure. It’s a good suggestion to put money into a Pinterest advertising and marketing technique so you may benefit from this platform.

4. Pinterest’s annual development predictions have an 80% success fee

Yearly, Pinterest publishes a brand new “Pinterest Predicts” report, sharing upcoming tendencies they’re predicting based mostly on their person searches and conduct. As a result of the platform’s information is so dependable, this report has had an 80% success fee for 4 years in a row. This makes Pinterest extremely helpful for figuring out whether or not the platform is related to your audience’s pursuits.

Pinterest’s 2024 development predictions embrace issues like:

  • Eclectic grandpa aesthetic
  • Jellyfish decor
  • Kitschy kitchens
  • Cafécore aesthetic
  • Outsized magnificence and equipment
  • Blue being utilized in magnificence
  • Bow stacking
  • Badminton
  • 70s-inspired weddings

Try the full 2024 predictions listing to see in case your model can benefit from any upcoming tendencies.

Pinterest person statistics

5. Pinterest has 498 million month-to-month energetic customers

Pinterest has half a billion month-to-month energetic customers. This can be a small fraction of Fb’s practically 3 billion customers, however Pinterest is steadily rising yr after yr (we have now a stat for that, too).

6. Pinterest sees a 7.5% year-over-year development

Pinterest has a wholesome development fee of 7.5% annually. It’s the third fastest-growing platform proper now, behind Snapchat and LinkedIn. Fb continues to be rising, however at a fee of 1.6% annually, and YouTube and Instagram are each shedding customers.

7. 84.6 million customers are situated within the U.S.

For those who run a U.S.-based enterprise, Pinterest is perhaps an awesome possibility for you. The U.S. viewers is by far Pinterest’s largest, with 84.6 million of its 498 million customers situated within the U.S. (17%).

The subsequent 4 hottest international locations for Pinterest are as follows:

  • Brazil: 28.05 million customers
  • Mexico: 19.45 million customers
  • Germany: 15.88 million customers
  • France: 10.65 million customers

Pinterest utilization statistics

8. 78% of customers say Pinterest makes them really feel constructive

The overwhelming majority (practically 8 in 10) of Pinterest customers get a constructive feeling from utilizing the platform. Plus, one other examine confirmed that searching Pinterest for a wholesome dose of inspiration will help forestall burnout and stress.

There are such a lot of advantages of Pinterest, however the truth that its customers are completely satisfied and at peace needs to be a serious one.

9. 85% of weekly customers have made a purchase order from Pinterest pins

Pinterest customers are procuring on the platform—a whopping 85% of weekly Pinners have made a purchase order based mostly on a pin they noticed from a model. Creating boards that characteristic your merchandise will help you get them in entrance of much more customers, growing the probabilities somebody makes a purchase order.

10. 85% of Pinners use the platform to begin a brand new challenge

85% of customers say they hit up the platform every time they’re going to begin a brand new challenge. This is perhaps for DIY inspiration, merchandise to make use of or directions on learn how to do one thing. However Pinterest is the place they go. Use this data to your benefit when creating and sharing Pins.

Pinterest viewers and demographics statistics

11. 76.2% of customers are ladies

Greater than 3 in 4 customers are ladies, with 17.2% of customers males and 6.6% of customers unspecified or establish with one other gender. If ladies are a giant a part of your goal demographics, Pinterest is the proper platform to search out them.

12. Pinterest’s largest viewers section is ladies aged 25-34

The most important portion of Pinterest’s viewers is Millennial ladies aged 25-34, with that section accounting for 28.5% of its world viewers. The second largest section was ladies aged 18-24, taking on over 18% of the person base.

13. Pinterest has 25.1 million Gen Z customers

In response to projections completed in 2020, the platform ought to have round 25.1 million Gen Z customers this yr, accounting for round 5% of its whole person base. That is up from 16.4 million in 2020 and 23 million in 2023, displaying that Gen Z shoppers are persevering with to hitch the platform.

Pinterest promoting and advertising and marketing statistics

14. Pinterest delivers a 2x higher ROAS than different platforms

Pinterest advertisements have been proven to ship a 2x larger ROAS (return on advert spend) for retail manufacturers than different digital platforms. Get extra bang in your buck by selling Pins on Pinterest.

15. Customers save greater than 1.5 billion Pins per week

Pinterest’s customers are pinning greater than 1.5 billion Pins every week to greater than 10 billion Pinterest boards. These customers are planning house decor, recipes, product inspiration and extra.

16. Manufacturers see 2.3x extra environment friendly value per conversion

Get a greater advert efficiency than you do on different social media platforms. Pinterest advertisements generate a 2.3x extra environment friendly value per conversion than different social media websites.

Pinterest visitors and engagement stats

17. Pinterest averages over 1 billion month-to-month visits

Pinterest acquired over 1 billion month-to-month web site visits in December 2023, making it one of many extra standard web sites on the planet. This implies its customers are visiting the location a median of two or extra instances per thirty days.

18. 38% of Pinterest’s net visitors comes from the U.S.

The U.S. is Pinterest’s hottest nation, so it is sensible that over one-third of its visitors is coming from america. The subsequent 4 international locations that go to Pinterest.com most frequently so as are Brazil, the Russian Federation, India and Colombia.

19. 96% of searches are unbranded

Almost all searches on Pinterest are unbranded. This implies individuals are trying to find issues like “brown couch” or “floral wall artwork” reasonably than particular manufacturers. This presents an awesome alternative in your model to be found. Pinners aren’t loyal to a single model and as an alternative are hoping to search out new manufacturers and merchandise they’ll purchase from.

20. Pinterest noticed a 50% year-over-year improve of buyable objects being saved to boards

Pinterest is making a acutely aware effort to make its platform much more shoppable. The platform’s efforts haven’t been in useless because it now sees a 50% year-over-year improve in shoppable Pins being saved to boards. With greater than half of Pinterest’s customers seeing the platform as a spot to buy, these buyable objects make it even simpler.

Pinterest stats for enterprise

21. Pinterest is the fifth hottest social commerce platform

The prime 5 hottest social media platforms the place internet buyers are almost certainly to make a purchase order are:

  • Fb
  • Instagram
  • TikTok
  • Messaging apps
  • Pinterest

This implies your model needs to be making the most of social promoting capabilities on Pinterest so you may improve the variety of conversions you obtain instantly from the platform.

22. 80% of weekly customers have found a brand new product or model on Pinterest

Pinterest is the good platform for companies to get found. 4 in 5 customers have discovered a brand new product or model on Pinterest, possible leading to a purchase order or a comply with. Promote your merchandise on Pinterest to extend the probabilities that you simply attain a brand new viewers member or potential buyer.

23. Buyers on Pinterest spend twice as a lot as customers on different platforms

Pinterest customers spend 2x as a lot when procuring on Pinterest than they do when procuring on different social media platforms. This makes Pinterest a super platform for merchandise with the next worth level, like furnishings and designer clothes or equipment.

Don’t be shy about placing your merchandise on the market relating to Pinterest. Demographic information reveals that Pinterest customers have the next revenue and are spending extra on their procuring sprees.

24. Manufacturers utilizing a Pinterest Catalog get 5x extra impressions on their merchandise

For those who wanted another reason to persuade your self to benefit from Pinterest’s social promoting instruments, let this be it. Manufacturers that arrange their Pinterest Catalogs obtain 5 instances extra impressions on their product pins than manufacturers that don’t.

Use these Pinterest stats to tell your technique

If these stats inform you something, let or not it’s that it’s time to get your social promoting technique arrange. Learn to promote on Pinterest so you can begin producing much more gross sales and conversions by your chosen social media platforms.

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