4 low-cost (and no-cost) methods to develop your small business utilizing Instagram Automation 🤑

It’s no secret that rising a enterprise on Instagram has its pitfalls (and its perks).

However there’s loads of complicated and conflicting data on the market about utilizing the platform to assist bolster gross sales.

Put up daily!

Use 5 hashtags!

Use influencers!

Do extra Reels!

No, put up extra photographs as an alternative!

The checklist goes on and on.

And it may be exhausting! 😮‍💨

But it surely doesn’t should be.

Somewhat than resisting the urge to throw your pc (or cellphone) out the window every time somebody casually mentions, “Why don’t you employ Instagram to develop your small business?” – such as you hadn’t considered it earlier than! – there are methods to show low-ROI posts into money-making machines. 🤑

The key?

Instagram DM Automation by Manychat.

Firstly, why use Instagram?

Let’s begin with the details.

In case you’re feeling jaded about Instagram, it’s nonetheless an necessary channel for enterprise.

Instagram has greater than 2 billion month-to-month energetic customers with Meta referring to the platform as “the favourite vacation spot for customers to attach with manufacturers”.

And it’s straightforward to see why…

In response to Instagram’s personal knowledge, 90% of individuals observe not less than one enterprise on the platform, and 70% of buyers look to Instagram for his or her subsequent buy.

And regardless of TikTok interesting to Gen Z, Instagram continues to be a winner for 18-to-34-year-olds, who make up 60% of the platform’s person base.

Now we now have the stats, let’s take a look at how Instagram DM Automation can elevate your current advertising and marketing efforts.

The highest use instances for utilizing Instagram

Our Company Companions and Educators use Instagram DM Automation in a wide range of intelligent methods, together with:

  • Giveaways and competitions
  • In-person and digital occasion registrations
  • 5-day challenges
  • Coupon codes or reductions
  • Lead magnet or templates
  • Thriller items
  • Influencer advertising and marketing 
  • FAQs
  • Product galleries
  • Lead era and qualification
  • Plus many extra!

There are additionally a number of methods to develop your subscribers utilizing Manychat, together with instruments like:

  • Instagram key phrases
  • Instagram feedback
  • Instagram Story point out reply
  • Instagram Dwell feedback
  • Adverts that Click on to Instagram Direct

DM hyperlink (For instance: ig.me/m/your_username)

So, irrespective of when you’re a newly minted startup, or a down-in-the-trenches enterprise veteran,  listed here are 4 methods you may leverage Instagram DM Automation to develop your small business.

1. Begin small – leverage engagement

No matter your follower depend, the simplest strategy to begin is by leveraging viewers engagement, like feedback, Story replies and DMs, utilizing Instagram DM Automation to reply FAQs and ship a reduction code to leads that can assist you hit these gross sales targets. 🎯

🚀 Your purpose:

Reply FAQs, and ship product galleries, coupon codes, or digital freebies within the DMs, to assist drive extra gross sales.

🚀 Your technique:

For this, you may make the most of Manychat instruments, together with Instagram key phrases, Instagram feedback, Instagram Story reply, and Instagram Dwell feedback.

Arrange your Instagram feedback, Story reply, and key phrases to set off when your viewers varieties a sure phrase.

You can begin with a query in your Story. 

For instance, when you run a clothes retailer, you may ask, “Do you discover it tough to seek out sweaters that maintain you heat within the snow?” Then share some pictures or a video of your sweaters, together with some textual content that summarizes their advantages.  

Add a single call-to-action on the finish, resembling, “Reply with the phrase SWEATER for 10% off your first buy.”

When prospects reply with SWEATER, your automation delivers the low cost code immediately.

Plus, when you’re already chatting within the DMs, it’s simpler for potential clients to lift a query or objection about your product. You’re way more more likely to make a sale while you reply buyer inquiries immediately.

(You too can automate your FAQs, so clients immediately obtain a response. This stops them from testing your opponents whereas they anticipate a handbook response.)

On your feed posts, you may make your CTA the identical, and use Instagram feedback to ship the coupon code within the DMs.

2. Obtained some momentum? Run advertisements that click on to Instagram

In response to Instagram knowledge, 50% of customers turn out to be extra desirous about a model after they see an advert for it on Instagram.

So, let’s entice extra of your target market. Among the best methods to do that is by operating advertisements that click on to Instagram.

These look the identical as an everyday newsfeed or Story advert, however as an alternative of clicking by to a touchdown web page, it’ll ship a message on to your lead’s DMs.

By creating a customized Instagram DM expertise, you may enhance gross sales with probably decrease advert prices in comparison with different channels.

⚠️ Keep in mind: your advert ought to have a Story-size and feed-size graphic.

🚀 Your purpose:

Use advertisements that click on to Instagram to succeed in extra potential clients by providing your viewers one thing they’ll’t dwell with out. 

This could possibly be a free five-day problem, a lead magnet, a reduction code, a thriller present, a free-plus-shipping provide, or webinar registration.

🚀 Your technique:

Select what your freebie can be, and arrange your flows inside Manychat.

Subsequent, head over to your Fb Enterprise account to start out organising your advertisements.

⚠️ For step-by-step directions on tips on how to arrange your advertisements, take a look at our in-depth Instagram advertisements video tutorial right here.

3. Buddy your automation up with influencers 

In response to a survey by Influencer Advertising Hub, the influencer advertising and marketing trade is about to develop to roughly $21.1 billion in 2023.

In actual fact, greater than 83% of survey respondents nonetheless consider influencer advertising and marketing to be an efficient type of advertising and marketing.

🚀 Your purpose:

Associate with an influencer that reaches your target market. 

For instance, when you’re a pet-food model, search for doggy influencers.

Attempt working with nano- and micro-influencers (accounts with 1,000 to 10,000 followers, and 10,000 to 100,000 followers, respectively), to maintain prices low.

🚀 Your technique:

For this technique, you’ll must configure your story point out reply, and key phrase set off.

To drive visitors to your model’s Instagram DMs, the influencer will create a video or put up about your product, with a proposal like a reduction code, thriller present, or free pattern.

The influencer shares the content material on their newsfeed and story, and tells their followers to share the content material, and point out your model username (e.g. @superdogtreats).

The influencer will even inform their followers a couple of secret key phrase you’ve created only for them, to allow them to get the particular provide (e.g. treats1).

When the influencer’s followers share the content material mentioning your model username, they mechanically obtain a DM out of your Instagram account.

Within the movement, you’ll additionally ask for the key key phrase, and as soon as the lead offers the key phrase, you automation reveals the small print of your provide.

⚠️ Professional tip: Be sure that the influencer agrees so that you can use their content material to your model advertisements!

4. Go viral! Run a giveaway – however ditch the “like, remark, share” immediate 🔥

Internet hosting an Instagram giveaway is a brilliant strategy to generate focused leads, achieve new followers, and create constructive sentiment to your model. 

In spite of everything, who doesn’t love a freebie?

🚀 Your purpose:

Construct a buyer profile gathering first-party knowledge, enhance gross sales, and leverage current viewers engagement. 

🚀 Your technique:

Take a leaf out of 4 Causes’ playbook for a viral Instagram giveaway technique leveraging Instagram DM Automation by Manychat.

Shying away from the drab “like, remark, tag” Instagram giveaways, 4 Causes ran a product bundle giveaway to their current viewers and used Instagram advertisements to succeed in extra supreme patrons.

Their Manychat flows collected buyer data, together with e mail addresses and cellphone numbers, and incentivized sharing for extra probabilities to win.

To do that, 4 Causes tapped into gamification. 

They assigned every entrant a singular referral ID and offered entry to a leaderboard to trace their progress. Howdy gamification! 👋

To enhance contributors’ possibilities of successful, they have been requested to carry out the next actions:

  • Reacting to a selected put up
  • Following the model on Instagram
  • Tagging three buddies
  • Finishing this sentence within the feedback: “My favourite scent of a shampoo is : _”
  • Mentioning the model of their Instagram Story
  • Sharing the competition giveaway put up with their buddies, utilizing their distinctive Referral ID   

Following the giveaway entry, contributors would obtain the 4 Causes Amazon promotion message to spice up gross sales of their new product line.

⚠️ Don’t overlook: Play by the foundations! Try Instagram’s Promotion Pointers for internet hosting a giveaway. For additional particulars, we’ve damaged down the foundations on this article right here.

Last ideas

Implementing any considered one of these 4 methods on Instagram, and pairing them with the facility of Instagram Automation, might help your Instagram DMs run on autopilot, and generate extra income.

For extra good methods to make use of Instagram Automation, we’ve handpicked these case research only for you:

And when you’re able to dive proper in and study the fundamentals of Instagram Automation, take a look at our free Instagram Automation video course.

You already voted!

The contents of this weblog have been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially replicate the views of ManyChat or another get together. Particular person outcomes might differ.

Leave a Reply

Your email address will not be published. Required fields are marked *