5 little-known methods to make use of Instagram to advertise your eCommerce model 🛍


Proper now on Instagram, you’re competing to your buyer’s consideration.

And dropping. 😨

Gross sales are flatlining.

Engagement is low.

You’re on the mercy of the algorithm.

However there’s a silver lining that can assist you drive extra leads and gross sales, recuperate deserted carts, and reply FAQs on autopilot you in all probability haven’t considered…

Instagram chatbots.

Let’s discover how one can leverage Instagram for eCommerce and pair your current efforts with Manychat’s Instagram Automation to construct your first gross sales funnel.

Why use Instagram for eCommerce? 🛍

With greater than 2 billion month-to-month lively customers, Instagram is marketed because the vacation spot the place folks join with associates, manufacturers, and issues they love. 

The truth is, 90% of individuals comply with no less than one enterprise on the platform, and 70% of consumers look to Instagram for his or her subsequent buy.

It’s no secret that messages, like Instagram DMs, drive extra folks from discovery to buy.

In line with a Fb-commissioned on-line examine, two-thirds of shoppers who use messaging apps to work together with a enterprise have contacted them whereas within the strategy of purchasing.In a 2020 Fb Messaging Analysis examine, 68% of worldwide adults surveyed mentioned: “I’m extra more likely to do enterprise with/buy from an organization that I can contact by way of messaging (e.g. by way of chat app, textual content) than one which I can’t.”

The highest methods eCommerce companies leverage Instagram DM Automation 💬

Our Company Companions and Educators (in addition to quite a lot of high manufacturers, like Nike and 4 Causes) use Instagram DM Automation, or Instagram chatbots, in quite a lot of intelligent methods, together with:

  • Provide methods to seamlessly buy within the DMs (together with utilizing product galleries)
  • Giveaways for lead era and list-building
  • Get better deserted playing cards
  • Drive gross sales with personalised chat experiences 
  • Reply FAQs 24/7 with out lifting a finger
  • Present buttons to buy triggered by key phrases
  • Provide coupon codes 
  • And lots of extra!

There are additionally a number of methods to develop your contact record utilizing Manychat, together with native instruments like:

  • Instagram key phrases
  • Instagram feedback
  • Instagram Story point out reply
  • Instagram Reside feedback
  • Adverts that Click on to Instagram Direct
  • DM hyperlink (For instance: ig.me/m/your_username)

So, whether or not you’re a brand new enterprise hoping to squeeze extra income from Instagram or a longtime eCommerce juggernaut able to smash these gross sales targets, this is likely one of the first funnels to construct. 🤖

Let’s information your clients via the trail to buy, step-by-step.

1. Ditch the handbook effort in replying to FAQs day and night time

👀 Buyer “path to buy” stage: Consciousness stage

Let’s begin with the fundamentals…

Are you uninterested in answering a whole lot of DMs manually?

Earlier than your lead goes to a competitor, your Instagram chatbot can reply the most typical questions immediately.

There’s no want for a human to step in, dramatically decreasing your customer support prices.

But when your buyer requests a human, you possibly can soar into reside chat or Instagram DMs to reply them.

The most typical strategy to arrange your FAQs is utilizing a key phrase set off, which fires off when your buyer varieties in a key phrase.

For instance, let’s say a buyer likes a blue sweater you’re promoting however they need to discover out what sizes can be found.

They might ship a message like “What dimension does this are available?”

And you may automate a response with a hyperlink to your sizing chart – all inside the DMs.

2. Develop your database – and construct an inventory that you just personal

👀 Buyer “path to buy” stage: Consciousness and consideration phases

When you’re in search of a surefire strategy to flip randoms into raving followers, one of the best ways to try this is thru nurturing.

However first, you need to seize their particulars on the entry level.

With Instagram chatbots, you’re capable of create a chat expertise that data your leads’ particulars so you possibly can market to them later.

By gathering first-party knowledge, like cellphone numbers and electronic mail addresses of your leads, you’re capable of retarget your viewers, recuperate deserted carts, and develop a database that you just personal – no matter any platform adjustments, like iOS14.

The truth is, certainly one of our company companions was capable of develop their consumer’s database from zero to about 1,000 contacts from simply 10 Fb posts related to Manychat’s Remark Automation device.

3. Generate extra leads utilizing adverts that click on to Instagram Direct for a personalised purchasing expertise

👀 Buyer “path to buy” stage: Consciousness, consideration and buy phases 

Subsequent, take into account operating adverts that click on to Instagram.

You’ll be able to attain extra ultimate consumers, and on the flip aspect, you possibly can retarget those that considered your merchandise however didn’t purchase. 

Better of all, you can begin conversations along with your potential clients on the click on of a button.

Right here’s the way it works.

As soon as your prospect clicks on the advert, automated questions information them to your most related merchandise – all despatched via Instagram DMs. 

Plus, you possibly can even ask your leads questions and document the solutions to construct a strong buyer profile.

As soon as the client clicks on their desired product, they’re taken to your web site to finish their order – all with out leaving the Instagram app!

Utilizing adverts that click on to Instagram Direct, you possibly can enhance gross sales with doubtlessly decrease advert prices in comparison with different channels.

4. Host a giveaway that ignites engagement… and ROI 

👀 Buyer “path to buy” stage: Consciousness and consideration phases

A giveaway is a brilliant strategy to leverage engagement to draw new and current clients.

Better of all, with Instagram chatbots, you possibly can bypass the boring “remark, like, share” immediate of standard Instagram giveaways.

Utilizing Manychat, you possibly can seize the leads commenting in your giveaway publish – and ship them on to your DMs to register their entry.

Attempt a thriller present promotion, “12 days of” giveaway, or viral gamification giveaway.

On the finish of your giveaway messages, you possibly can ship an upsell with a particular supply only for contributors to drive extra gross sales.

The truth is, 4 Causes haircare used an IG gamification giveaway with an upsell that resulted in 227.59% ROI and $19,000 in gross sales. 

6ft6 Wine used a 12-day giveaway technique to generate 1,295 leads in 12 days with zero advert spend.

Similarly, GeForce Now powered by Pentanet additionally carried out a 12-day Instagram giveaway technique, producing 491.88% ROI for the model.

And don’t overlook the most important gross sales occasion of the 12 months: Black Friday and Cyber Monday!

Orca Marketology founder, Mackensie Liberman, developed a thriller present framework utilizing Manychat that helped her consumer pocket an additional $29,271.89 in income in simply 7 days for his or her BFCM marketing campaign. 🎁

5. Get better extra deserted carts  

👀 Buyer “path to buy” stage: Buy stage

Now your clients have added an merchandise to their cart however haven’t pulled the set off…

Or your buyer would really like a product that’s at present on waitlist or again order.

Your Instagram chatbot can ship them a reduction code to make sure they proceed to the checkout.

You’ll be able to even embody an expiry and ship a reminder earlier than the time is up (inside the first 24 hours).

The truth is, Manychat delivers a 58% raise in recovering deserted carts vs. trade common. Plus, Manychat recovers a median of $154 per cart. 🛒

Remaining ideas

Implementing this eCommerce technique with the facility of Instagram Automation can scale back your customer support time and prices, generate extra income, and attain extra clients.

When you’re able to dive proper in and be taught the fundamentals of Instagram Automation, try our free Instagram Automation video course.

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The contents of this weblog have been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially replicate the views of ManyChat or another get together. Particular person outcomes might range.

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