57 TikTok Stats to Know in 2024

Since launching in 2018, TikTok has racked up tens of millions of downloads globally. It can be a little bit of a thriller since TikTok doesn’t all the time disclose key app metrics.

marketer using tiktok

As somebody who’s gotten sucked into the app, hearted tons of of posts, and even made a couple of movies, I’m pretty sure that this platform will stick round for fairly a while.

That will help you make knowledgeable selections about your technique, we’ll cowl key TikTok statistics and info to know.

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57 TikTok Stats to Know in 2024

TikTok Stats for Entrepreneurs

Earlier than we bounce into general TikTok stats, let’s evaluation some key figures and finest practices for entrepreneurs to know when utilizing the app.

Userbase, Downloads, and Progress

Inside TikTok’s first yr, it reportedly reached 500 million month-to-month lively customers. Whereas as soon as thought-about a fluke, TikTok’s progress has solely skyrocketed since then.

  • In September 2021, TikTok celebrated reaching 1 billion month-to-month lively customers. (TikTok)
  • Douyin, TikTok’s unique standalone app in China, had 300 million customers when Musical.ly merged with TikTok. (The Verge)
  • In 2022, TikTok was essentially the most downloaded app globally (850 million downloads), adopted by Instagram and WhatsApp. (Statista)
  • In 2024, TikTok was the third most downloaded app with 128 million downloads, after Temu (132 million downloads), and apparently, Capcut, TikTok’s video modifying app. (Enterprise of Apps)


Right here’s a breakdown of TikTok’s main demographics. Please observe that viewers information for people who don’t establish throughout the binary will not be reported.

  • TikTok’s largest age group is between the ages of 18 and 24. (Statista)
  • 54.1% of world TikTok customers are feminine, and 45.9% are male. (Information Reportal)
  • 70% of U.S. TikTok customers establish as sports activities followers. (TikTok)
  • 92% of Gen Z customers aged between 16 and 25 years use YouTube. Instagram and TikTok comply with, with 85% and 78% of U.S. Gen Z customers. (Statista)
  • Amongst social media entrepreneurs who construct social media communities, 28% say that TikTok is the best platform for constructing an lively group on social media. (HubSpot Weblog Analysis).
  • The US, Indonesia, and Brazil have the biggest audiences on TikTok as of January 2024. (Statista)
  • TikTok is now accessible in additional than 200 nations. (Oberlo)

Consumer Conduct

tiktok stats demographics

TikTok is a fast-paced app. The second you log in, you see a video on the prime of a feed that’s algorithmically curated round your pursuits.

From my very own expertise, TikTok can simply trigger you to spend extra time than anticipated watching an limitless stream of usually comedic movies. Since these movies may be wherever from 6 seconds to 10 minutes, the app is good for folks searching for fast leisure or longer-form content material.

Due to TikTok’s fast tempo and leisure issue, the stats under aren’t that stunning:

  • The typical consumer spends 95 minutes per day on the app, in accordance with DataProt. (DataProt)
  • TikTok was downloaded 767 million occasions worldwide in 2023. (The Guardian)
  • TikTok is extra widespread than Fb for Gen Z in each nation, with the Czech Republic being the one exception. (Klarna)
  • 90% of TikTok customers assume sound is important for the TikTok consumer expertise. (Shoplus)
  • After seeing an advert on TikTok, viewers belief the model 41% extra and are 31% extra prone to be loyal to the model. (TikTok)
  • Customers are 1.8x extra prone to agree that TikTok introduces them to new subjects they didn’t even know they appreciated. (TikTok)
  • 1 / 4 of U.S. adults beneath 30 repeatedly get information on TikTok. (Pew Analysis Heart)
  • 40% of customers say that their For You Web page (FYP) is both extraordinarily or very attention-grabbing to them. (Pew Analysis Heart)
  • 52% of U.S. adults on TikTok have by no means posted a video on the platform. (Pew Analysis Heart)

The Affect of TikTok

Procuring on TikTok

Viral Developments and Influencers on TikTok

TikTok has opened doorways for influencers, comedians, meme creators, and even some manufacturers. Listed below are a couple of attention-grabbing tidbits about viral traits and influencers on the app:

Right here‘s a compilation of TikTok’s #CowboyChallenge the place folks carrying regular clothes reduce to themselves in cowboy costumes to the music “Outdated City Highway.”

[Video: https://youtu.be/LxwpKKK3P4s]

Enterprise, Income, and Competitors

The launch of TikTok not solely put its mother or father firm, ByteDance, on the map, but it surely additionally resulted in competitors from apps like Fb, which launched a really comparable app known as Lasso shortly after TikTok went viral. Whereas TikTok and ByteDance are much less clear about income and different main particulars, right here’s what we all know:

The Mysteries of TikTok

Though TikTok is a prime social platform and is ramping up its choices for advertisers, it’s nonetheless relatively new. When an organization or startup is new, it’s not unusual for management to cover early numbers, even when a model is profitable. Actually, we’ve seen this with different main corporations like Snapchat and Netflix.

Regardless of the launch of TikTok For Enterprise in mid-2020, there’s nonetheless much more to study as TikTok’s international groups and ByteDance proceed to stay hush-hush about main metrics. Within the coming years, as TikTok continues to attract in additional advertisers, it wouldn’t be stunning if we began to see extra clear details about the app and its consumer base.

The place to Discover TikTok Stats

Within the meantime, if you wish to study extra about TikTok, you may learn up on its quick historical past and early success on this publish, or click on right here to discover a how-to information for utilizing the app. As well as, you may uncover necessary TikTok info app on varied web sites:

Need to see what different companies are doing on TikTok? Take a look at this roundup of manufacturers on TikTok.

TikTok is a vital a part of entrepreneurs’ technique. These stats present how wide-reaching the platform is and the facility of crafting the precise message. Begin experimenting with TikTok immediately, discover the precise technique for you, and develop.

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