6 Activewear Traits for Your Influencer Program I Traackr


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Activewear traits have taken off within the final 12 months, for each sensible use and in vogue. Manufacturers like Adidas have had their activewear emerge as among the most coveted items that each lively influencers and fashionistas have featured of their content material. 

Beneath we share an evaluation of six activewear traits which have emerged throughout the final yr. Additionally, take a look at our newest State of Influencer report in case you are searching for additional insights on influencers, advertising and marketing methods, and model success tales to beef up your influencer program.

All knowledge beneath compares Apr 2021 – Mar 2022 vs Apr 2022 – Mar 2023, with a purpose to get a full year-over-year comparability.

6 Activewear Traits for Your Influencer Program

Tennis skirts are on the rise 

Whereas exercise skirts and clothes have been rising in recognition over the previous few years, many count on these seems to be to be extra tennis-inspired in 2023. The pattern has been quickly gaining steam. 

Content material mentioning tennis skirts throughout all platforms, YoY comparability:

  • +47% lively influencers
  • +52% mentions
  • +40% video views

Flared leggings/yoga pants 

Whether or not you name them flared leggings or yoga pants – the terminology has been a sizzling debate – the wide-legged ‘70s-looking silhouette is making an enormous comeback! Prior to now 12 months, mentions and video views have been climbing. The manufacturers talked about essentially the most usually in high-performing posts have been Aerie and Lululemon.

Content material mentioning flared leggings/yoga pants throughout all platforms, YoY comparability:

  • +46% mentions 
  • +68% video views

The One-Piece presents variation 

Activewear fanatics are embracing the one-piece, with variations starting from full-length bodysuits to biker unitards. Content material mentioning bodysuits, unitards, and jumpsuits throughout all platforms, YoY comparability:

  • +18% mentions
  • +145% video views

Sustainable activewear with recycled nylon

Youthful shoppers care about sustainability, and types are experimenting with new methods of matching that vitality by utilizing extra plant-based materials. One of the in style of those activewear materials proper now could be recycled nylon.

Content material mentioning recycled nylon throughout all platforms, YoY comparability:

  • +26% lively influencers
  • +22% mentions
  • +85% video views

Adidas Sambas are must-haves

Over the second half of 2022, the traditional Adidas Sambas sneakers had been seen in all places, with many hailing it because the “it” sneaker of 2022. Over the previous 12 months, mentions, engagements, and video views have skyrocketed. And its recognition reveals no indicators of slowing down, with extra mentions in March 2023 than every other month in 2022.

Content material mentioning Adidas Sambas throughout all platforms, YoY comparability:

  • +1,496% mentions
  • +2,672% engagements
  • +3,271% video views

Mountaineering sneakers/path runners in streetwear

One other activewear pattern talked about by main vogue publications has been mountain climbing sneakers, for each sensible use and streetwear fashion seems to be. One model that’s anticipated to profit essentially the most from this pattern is Salomon, whose path runners have emerged as probably the most in style decisions.

Content material mentioning mountain climbing sneakers/path runners throughout all platforms, YoY comparability:

  • +21% mentions
  • +116% activated influencers
  • +165% video views

Bear in mind to take a look at our newest State of Influencer report in case you are searching for additional insights on influencers, advertising and marketing methods, and model success tales to encourage your influencer program!



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