6 High Influencers in Activewear I Traackr


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Our newest State of Affect report featured six prime influencers in activewear which might be on the rise. These mid, macro, mega, and VIP tier influencers have all seen a growth of their followings on TikTok and/or Instagram, and embrace health instructors, “sneakerheads”, athletes, and way of life content material creators.

6 High Influencers in Activewear

Mid tier influencers (50K+ followers)

Georgie Rose (@georgie.rose.1), United Kingdom

Georgie is a health teacher who has seen her viewers on Instagram steadily climb since January, going from 76K to about 106K followers. An ideal instance of how long-term partnerships are essential inside the health/weightlifting area of interest, Gymshark has been talked about 117 occasions by Georgie over the previous 12 months. She additionally often mentions MYVEGAN, a diet model she has a partnership with.

Tip: Take a look at our full State of Affect report if you wish to see how Gymshark works with Georgie and different prime influencers.

Mejdi Schalck (@mejdi_schalck), France

Mejdi is an 18-year-old skilled climber and influencer who has quickly grown his viewers throughout each Instagram (+157%) and TikTok (+39%) because the begin of 2023. His content material usually revolves round his climbing coaching and occasions. He often mentions his sponsor, Adidas, together with smaller native manufacturers in his posts.

Macro tier influencers (250K+ followers)

Dee Wave (@thetsunamichild), United States

Dee is an influencer posting “sneakerhead” content material totally on TikTok. He has added over 150K  followers since November, rising his viewers by 24%. His content material follows well-liked content material kinds like unboxing movies, evaluations, and “on-feet” appears of newly launched footwear. His movies are sometimes humorous as nicely which his viewers loves and is a contributing issue to his development. Nike and Jordan are probably the most talked about manufacturers by Dee.

Elliot Web page (@elliotpage_), United Kingdom

Elliot is an influencer with the “sneakerhead” area of interest posting video content material on YouTube – together with quick clips on TikTok and Instagram – the place he makes content material revolving round what’s trending within the sneaker area. His YouTube channel has gained over 100K subscribers since January, rising 36%. Nike, Jordan, and Adidas have been the three manufacturers Elliot talked about probably the most often over the previous yr

Paula Senfkorn (@paulasenfkorn), Germany

Paula is a life-style influencer who posts quite a lot of content material totally on TikTok. Over the primary 4 months of 2023, she has gained virtually 200K followers on TikTok, together with her viewers rising from 425K to 619K. Adidas has partnered together with her on a handful of posts throughout Instagram and TikTok primarily to advertise its working division and new Ultraboost footwear.

Mega tier influencers (1M+ followers)

Courtney Cahoon (@courtneycahoon) United States

Courtney is a health teacher whose following on TikTok has exploded over the previous few months, rising by 310%. She posts every day content material about her life specializing in magnificence and vogue. Courtney talked about Lululemon a loopy 208 occasions over the previous 12 months, with purchasing haul video constantly rating as probably the most partaking content material fashion.

Diamant Blazi (@diamantblazi), France

Blazi is an influencer who has seen his viewers on TikTok improve by 35% since January, going from 816K to over 1.1M followers. Blazi is an expert basketball participant in France and has talked about Puma in a handful of sponsored posts on TikTok.

VIP influencers (1M+ followers)

Jannik Diefnbach (@jaadiee), Germany

Jannik is an influencer who has seen his following on Tikok explode just lately, rising by over 2.2M followers because the starting of 2023. His content material options his grandpa (“Gramps”) styling totally different footwear and vogue appears, with Nike and Jordan usually talked about. A reminder that it’s by no means too late to chase the dream of being an influencer!

Be sure to try our State of Affect report if you wish to find out about rising activewear traits, or how manufacturers like Nike, Adidas, Gymshark, Lululemon, and Reebok work with prime influencers!



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