6 High Influencers to Observe in Journey I Traackr

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Signal as much as get influencer advertising methods, insights, and occasion invitations despatched to your inbox.

By submitting this type, you comply with the processing of your private knowledge by Traackr as described within the Privateness Coverage.

The climate is warming up in most components of the world, and the journey bug is hitting shoppers. 

Simply within the US alone, 87% of shoppers anticipate to journey a minimum of as a lot as they did in 2022, with 49% deciding on that they anticipate to journey extra. 

In case you are a journey and hospitality model, that is nice information for you — enterprise is most actually coming your approach! And, for those who aren’t a journey and hospitality model, you possibly can nonetheless leap on this pattern by discovering inventive methods to work with journey influencers. Beneath we offer six prime influencers within the journey trade that you could be wish to observe or associate with in your subsequent influencer advertising marketing campaign. 

6 High Influencers to Observe in Journey

Journey Beans (Alex Collins and Emma Cox) @travel_beans

  • Mid-tier: 356K followers 
  • About: British journey influencers Alex Collins and Emma Cox met in Thailand throughout a visit and began exploring the world collectively quickly after. Their nomad life started in 2015 and so they now take pleasure in sharing their van life journey via their Youtube channel. Specializing in outside actions and a extra natural life-style, they share lovely footage of the perfect spots to go to in numerous international locations, distinctive nature experiences and in addition present van life suggestions. Their viewers is generally discovered on YouTube, the place they’ve a excessive video view fee. Though their viewers on Instagram is smaller, in addition they have fairly a great engagement fee on that platform. They attain their followers via their merch web site but in addition present affiliate low cost codes, which allowed their viewers to develop quick during the last 2 months.

Oneika Raymond @oneikatraveler

  • Mid-tier: 383K followers 
  • About: Oneika will not be solely a journey influencer but in addition an editor, a producer and an award-winning journalist! Based mostly in New York, she hosted two collection on Journey Channel: “Massive Metropolis, Little Finances” and “One Bag and You’re Out.” She connects along with her viewers via posts wherein she supplies numerous journey suggestions (like how to economize on the go), bucket lists, and “must-visit” spots in each metropolis she travels to. Curiously, nearly all of her viewers, which has been rising steadily because the begin of the yr, is made up of individuals between 35 and 44 years outdated and coming from the USA. Oneika has already landed some partnerships with large manufacturers like Coke, Advil, Otterbox, Chase, and extra. Even higher, her viewers appear to interact along with her sponsored content material in a constructive approach — constructive indicators that she would make a robust associate!

Elisha Brock @girlsthatwander

  • Mid-tier: 282K followers
  • About: An inclusive neighborhood that evokes and empowers feminine vacationers to discover the world with out boundaries? That is what the London primarily based journey influencer Elisha Brock has created! Founding father of the ladies vacationers neighborhood “Women that wander”, Elisha shares lovely footage of fancy accommodations and “Instagramable” places in all international locations she visits, filling her account with a stunning peaceable and pure aesthetic. Her viewers is generally situated in the USA however, surprisingly, additionally in India, Italy, and Indonesia. She additionally has the particularity of reaching a broad technology vary from younger folks of their 20’s to folks of their 40’s.  

Charley Radcliffe Instagram: @charley.radcliffe 

LinkedIn: Charley Radcliffe 

  • Micro tier: 24.4K followers
  • About: The mountains are calling and Charley Radcliffe is listening. Harnessing his love for the humanities and journey, Radcliffe’s pictures takes his followers on breathtaking journeys as he scales and skis spectacular peaks. Based mostly in France, his work at The North Face permits him to attach with athletes, adventurers, and outside journey lovers. Radcliffe’s content material speaks to a steadily rising viewers with an age vary from early 20’s to mid 40’s. In latest months, he has seen a rise in engagement from his viewers which resides closely in the UK, United States, Italy, and France. 

Preethi  Instagram @preethistraveljournal TikTok: @preethistraveljournal 

  • Mid-tier: 57.3K followers
  • About: Preethi’s platform is proof that household journey is feasible. Earlier than changing into a mother, Preethi was a solo journey influencer with a house base in Germany. Now, her and her household journey the world collectively, offering their viewers with suggestions for touring with children, prime stays, and journey recommendation all whereas capturing lovely, colourful images alongside the best way. Preethi has a distinguished and rising viewers in India and has potential in the USA and United Arab Emirates. She posts content material on Instagram and TikTok that engages a spread of ages from younger adults to folks of their mid-40s.     

Harish Kumar Instagram @childishharish TikTok: throughthepnw 

  • High tier: 1.8m followers
  • About: See the ethereal, mystical panorama of the Pacific NorthWest via Harish Kumar’s lens. Whereas many journey influencers spotlight their adventures in a colourful approach, Kumar’s platform units a moody tone that entices viewers to hunt out the sweetness discovered within the gloomiest components of nature. His expert pictures and videography showcases principally aesthetically pleasing photographs of nature within the Pacific NorthWest (PNW). Kumar has greater than doubled his following previously 5 months, particularly gaining recognition in the USA, adopted by development in India, and Canada. He could be discovered on TikTok in addition to Instagram, the place his content material speaks primarily to people between 25-34 years of age.

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