7 Finest Practices for Your Memorial Day E-mail Marketing campaign


Memorial Day is a federal vacation in america that happens on the identical day every year—the final Monday in Could. It’s additionally one of the vital common in america, together with Thanksgiving and Veterans Day: In accordance with Statista, Memorial Day has a reputation score of 80%.

However the query is: why is Memorial Day so necessary for entrepreneurs? 

Effectively, right here is the factor: Memorial Day can be thought-about an unofficial start line for summer time, and with time, it turned recognized for among the greatest gross sales of the yr. Furthermore, shoppers have a tendency to buy extra throughout holidays, particularly on-line

If you happen to’re on the lookout for methods to reinforce your Memorial Day electronic mail advertising campaigns, this put up is for you. We’re sharing finest practices, concepts, and examples from prime firms you should utilize as a blueprint to nail your subsequent Memorial Day electronic mail marketing campaign. 

7 Finest Practices for Memorial Day E-mail

After you grasp the fundamentals of writing irresistible gross sales emails to spice up your backside line, it’s time to undergo the perfect practices that can show you how to create a well-performing Memorial Day electronic mail marketing campaign and maximize outcomes. Let’s get to it. 

1 – Use storytelling so as to add some context

Making a story round your Memorial Day marketing campaign offers prospects context. Portray an image that permits prospects to know how your product is related to the marketing campaign theme makes it straightforward for them to narrate to the entire story. The tip outcome: Extra clicks.

For instance, life-style model Huckberry used a Memorial Day electronic mail marketing campaign to advertise its summertime gear (since this vacation is the forerunner of the summer time season.) With a summery visible and a transparent name to motion, Huckberry advised a narrative that made clicking to seek out out extra irresistible.  

Memorial day email example from Huckberry

2 – Take a look at topic traces

The topic line is the very first thing prospects see after they obtain your electronic mail, so it’s no shock it’s one of many key pillars of a profitable electronic mail marketing campaign. Taking part in round with totally different variations, A/B testing, and optimizing are smart. 

Why? The truth that 47% of electronic mail recipients admit they’re opening emails primarily based on the topic line alone makes investing time to know the essential topic line finest practices worthwhile. 

One of many main furnishings manufacturers, Ethan Allen, sends a number of emails throughout its Memorial Day marketing campaign, and every time it makes use of a distinct topic line. All of them are quick, attention-grabbing, and to the purpose.  

Subject line example from Ethan Allen

3 – Create a way of urgency

Letting prospects know that your marketing campaign lasts just for a restricted time urges them to behave quicker earlier than time runs out. Manufacturers corresponding to MeUndies even use countdown timers and duplicate that creates a way of urgency. 

Making a limited-time marketing campaign offers prospects the ultimate nudge they should make the choice and click on the call-to-action button.  

Email example from MeUndies creating a sense of urgency

4 – Give attention to the primary name to motion

Including many alternative messages and calls-to-action (CTA) may confuse your prospects. Your aim ought to be clear and easy—to get prospects to click on a CTA button. The Canadian DTC furnishings model Article created a easy visible for certainly one of its Memorial Day electronic mail campaigns. Utilizing a brief copy, the model encourages prospects to make a purchase order with a transparent, easy CTA. 

Memorial day email example from Article using a clear call to action

5 – Create a devoted low cost code

If certainly one of your methods for the Memorial Day sale is providing a reduction, be sure to create a devoted code prospects can use. Apart from the actual fact it connects the sale to the vacation, it additionally helps you monitor the outcomes and see what number of prospects have used the code. Based mostly on that info, you possibly can optimize your Memorial Day electronic mail campaigns sooner or later. 

The ladies’s clothes model Simple Normal used a easy Memorial Day electronic mail design with a transparent call-to-action, giving prospects a ten% low cost in the event that they use the devoted code. Easy, simple, and straightforward to trace.  

Easy Standard using a simple Memorial Day email design

6 – Have interaction prospects with quiz 

Giving prospects sitewide reductions for the Memorial Day sale can result in selection paralysis. Having too many selections can shortly change into overwhelming and have a damaging impact in your marketing campaign outcomes. To keep away from this from occurring, you need to at all times search for methods to assist prospects navigate your web site and ease their decision-making course of. 

One of many firms that managed to do this throughout its Memorial Day marketing campaign is the boutique leather-based items model Latico Leathers. Except for providing sitewide reductions, the model added a quiz to its Memorial Day electronic mail to interact prospects and assist them discover the proper bag. As soon as prospects get a personalised advice, they’re one step nearer to clicking the “add to cart” button.

Email example from Latico

7 – Ship a number of reminders

Memorial Day sale will not be a one-and-done marketing campaign. Manufacturers begin their electronic mail campaigns as early as mid-Could. Having a two-week window offers you an opportunity to mess around with totally different Memorial Day topic traces, electronic mail templates, designs, and even electronic mail signatures. You possibly can at all times take a look at, optimize, and see what works finest to your electronic mail advertising base. 

The DTC furnishings model Burrow makes use of totally different topic traces, highlighting numerous merchandise from its portfolio to take advantage of out of the Memorial Day electronic mail campaigns. 

DTC furniture brand Burrow uses different subject lines in their Memorial Day email campaigns

Supply: Milled

Get your Memorial Day emails prepared as we speak

There you will have it—seven Memorial Day electronic mail finest practices and examples to spark your creativity for the following marketing campaign. When doubtful, at all times go for clear copy, putting visuals, attention-grabbing GIFs, and a single call-to-action. 

Able to take advantage of out of your Memorial Day electronic mail marketing campaign? Get began with AWeber as we speak totally free 



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