8 eCommerce Social Media Advertising and marketing Tendencies You Have to Know

If you happen to run an eCommerce retailer, then you definately’re nearly actually on social media. 

Whilst you perceive that social media is a vital place to seek out new clients and interact along with your viewers, are you doing sufficient along with your channels to spice up gross sales?

Social media gives a number of potential for on-line retailers, and much too few shops truly make full use of all the chances. 

So, that can assist you get extra worth (and gross sales) out of your social media channels, listed below are a few of the largest and greatest social media developments that eCommerce shops ought to look into proper now.

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Let’s dive in.

1. Extra eCommerce Shops Are Utilizing TikTok to Promote

If you happen to’ve adopted any information or guides about social media, then that TikTok is the place it’s at. With over 1.53 billion month-to-month lively customers, TikTok has turn out to be a social media large. And its progress doesn’t appear to be slowing down any time quickly. 

Whereas TikTok being a preferred channel could not essentially be new, the alternatives it gives eCommerce companies are growing. Most notably, that is seen by way of TikTok’s buying function

eCommerce retailers can combine their product catalog with TikTok. That is an superior social media technique to make use of, because it permits you to promote and promote merchandise instantly from the social media app. As an alternative of getting to direct customers to your on-line retailer, they will uncover and buy merchandise with out leaving TikTok. 

This makes TikTok a robust channel for eCommerce companies.

tiktok live shopping examples

[Source: TikTok Shopping]

eCommerce shops can promote merchandise by way of interesting content material, tag the product, and direct customers straight to a product web page. It’s a easy technique, however it will probably work wonders for enhancing impulse buys. 

High Tip: Usually, in-app social media buying is best for smaller-ticket gadgets. 

2. Social Promoting Calls for Develop

Social promoting, or social commerce, platforms have actually taken form over the previous couple of years. This can be a main pattern in eCommerce social media advertising and marketing, and it’s one thing we are going to see a larger give attention to within the close to future. 

As we’ve simply established, TikTok’s in-app buying expertise is massive enterprise. The platform has additionally launched an promoting format known as Spark Advertisements, which will help on-line sellers increase their content material on the platform. 

There are shoppable Tales on Instagram, which you’ll simply create with a sticker. Product tagging on Instagram was beforehand solely out there to sure creators and types. Now all customers can entry it. 

In case your model has a powerful presence on Instagram, then this can be a nice approach to increase gross sales and consciousness round your merchandise. 

Instagram shopping example

Whereas your on-line retailer will nonetheless be your most respected asset for promoting, why not develop your gross sales techniques to totally different social media channels? It’s a straightforward method to offer extra promoting alternatives and streamline your social media promotion efforts. You retain your viewers on the app whereas nonetheless giving them the prospect to make a purchase order. 

The extra methods you need to use social media to drive direct gross sales, the higher. 

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3. UGC Is Extra Important Than Ever, and It Seems to be Completely different

Person-generated content material (UGC) is among the strongest types of social media content material. It’s a invaluable type of social proof, and it will probably assist eCommerce manufacturers generate much more genuine curiosity of their merchandise. If you wish to create belief and drive gross sales by way of social media, you’ll must attempt to faucet into UGC as a lot as attainable. 

Historically, UGC has been when folks on social media point out manufacturers, which the model reposts. Whereas such a content material remains to be invaluable, Gen Z has a unique thought of what UGC means. 

In response to Hootsuite, Gen Z now sees UGC as social media posts produced by freelance entrepreneurs or micro-influencers for companies. This implies manufacturers pay “UGC creators” to create UGC for them. 

Kinda appears like influencer advertising and marketing, proper? Type of, besides that these creators hand over the content material to the model as a substitute of posting it on their channel. Right here’s an instance of what this might seem like:


We already understand how invaluable conventional UGC and influencer advertising and marketing is for eCommerce manufacturers on social media. So, why not give this strategy to UGC a strive? It might allow you to generate much more optimistic model consciousness and belief, which is necessary for making gross sales by way of social media. This strategy to UGC is particularly necessary in case you’re focusing on a youthful viewers.

4. Video Is Nonetheless King

As you most likely already know, short-form video has taken over social media. It’s essentially the most partaking type of content material, and because of distinctive algorithms in video channels like Instagram Reels and TikTok, you need to use these movies to generate much more consciousness and attain extra potential clients.

As a web based retailer, video is extremely invaluable in your social media technique. Whereas photos can solely present a lot perception into your merchandise, video permits you to show merchandise in a way more detailed method. Customers can get larger insights into how your merchandise work, what they seem like in actual life, and learn how to use them. 

After all, when used alongside social promoting platforms, this will help you generate impulse gross sales by way of social media extra simply. Simply check out how this sponge model makes use of TikTok movies to show its merchandise and generate an viewers. 

Who would have thought {that a} product so simple as a dishwashing sponge might generate such superior video content material and construct such an enormous, engaged viewers?!

TikTok account example

By no means underestimate the ability of video. With a number of easy movies, you may increase your social media technique method additional than any photos enable. Listed here are some video creation guides that can assist you capitalize: 

5. Micro-Influencers Are Nonetheless Massively Vital

Influencer advertising and marketing remains to be an enormous social media advertising and marketing tactic, and it’s solely rising. And with greater than 50 million influencers out there on-line proper now, your model has infinite potential to make use of influencers to spice up gross sales. 

After all, you most likely received’t be chasing down costly big-name influencers to work with, and that’s okay. Micro-influencers can truly provide your model a lot extra worth as a result of they have an inclination to have a extra genuine reference to their viewers. 

Utilizing the correct micro-influencer might be among the finest methods for any eCommerce model to spice up gross sales. It generates a invaluable type of social proof, and it helps you faucet into a brand new viewers. 

Simply make it possible for the influencer viewers matches your goal demographic. To do that, you can test influencer marketplaces, seek for trending posts in your area of interest, and see what social media accounts are prominently posting about your sorts of merchandise. These are the folks you need to goal.

Discovering the correct influencers and dealing with them generally is a main booster in your social media gross sales. 

Right here’s an instance of how a micro-influencer can promote manufacturers in an genuine method.

instagram influencer example

6. Emojis, Publish Size, and Posting Instances Matter

If you wish to get higher engagement out of your social media posts, then you’ll want to optimize these posts round what performs greatest proper now. In response to a current social media developments examine:

  1. 79% of social media posts contained a minimum of one emoji
  2. The common social media put up is 351 characters lengthy
  3. Wednesday and Friday are the most well-liked days for publishing

These are only a few developments that reveal what sort of content material is hottest on social media proper now. 

Though it’s easy, by posting on the correct day, utilizing a long-enough caption in your posts, and easily together with an emoji, your content material might carry out rather a lot higher. These are straightforward techniques to enhance your social media engagement going ahead. 

7. Shopify Is Changing into Extra Standard — and Provides Nice Social Media Integrations

The variety of lively Shopify shops elevated by a formidable 201% between 2020 to 2022. Using Shopify for eCommerce is changing into more and more fashionable, and that is largely because of the platform’s ease of use and array of options. One of the crucial trending options is the platform’s capability to combine with social media. 

If you happen to’re one of many over 4.4 million web sites powered by Shopify, then it is best to completely be profiting from the eCommerce platform’s social media and market integrations. 

Shopify routinely syncs your merchandise to Fb and Instagram, so you may simply create adverts or shoppable posts along with your merchandise embedded into them. You may also sync up your on-line retailer with marketplaces like eBay or Etsy to faucet into a bigger viewers and entry extra promoting channels. 

Whereas there are execs and cons to utilizing Shopify in your on-line retailer, there are various nice Shopify advertising and marketing potentialities because the one we’ve talked about. This will help you employ social media extra successfully for advertising and marketing your eCommerce retailer. 

8. Giveaways Are Nonetheless a Highly effective Tactic

If you happen to’ve seen any form of eCommerce model on social media, you’ve most likely seen them run a giveaway. Why is that this such a preferred eCommerce advertising and marketing tactic for social media? As a result of it really works!

Whereas it will not be new, there are many alternative ways you may run social media giveaways for what you are promoting. Get it proper, and it will probably allow you to generate much more curiosity and engagement by way of social media. The appropriate giveaway may allow you to enhance gross sales instantly. 

Right here’s what you’ll want to do to drag this off:

  1. Select the correct prize. The most effective prizes are your merchandise, as this can allow you to entice people who find themselves truly focused on what what you are promoting gives, i.e., your potential clients. You possibly can give away a voucher to your retailer or the rest associated to what you promote. 
  2. Select your giveaway guidelines. Set up what folks must do with the intention to enter your giveaway and the way you’ll select a winner. Ideally, this would come with some approach to generate UGC round your on-line retailer — corresponding to sharing your giveaway and even making a video to enter a branded hashtag problem. The better you make the entry necessities, the extra entries you will get. Nevertheless, by including a number of additional necessities (like tagging a buddy to enter), you can generate much more buzz round your giveaway. 
  3. Arrange a touchdown web page in your giveaway. Making a touchdown web page in your giveaway is necessary, because it permits you to embed an entry type the place you may seize individuals’ particulars. Now you may add these folks to your CRM.
  4. Promote your giveaway on the correct social media channel. Be sure your giveaway is smart for the kind of content material on the social media community.
  5. Choose the winner and notify your viewers by way of a social media put up. And ship the winner an e-mail.
  6. Ship a follow-up e-mail to all individuals. You’ve simply generated a complete e-mail record primarily based on all of your giveaway individuals, so you should definitely use it to your benefit. An excellent technique is to ship out an e-mail with a small low cost coupon as a comfort prize. These folks have already proven an curiosity in your merchandise and have your merchandise of their minds, so a small low cost could possibly be an effective way to instantly increase your gross sales.

Professional Tip: Associate with Different Manufacturers

When working a giveaway in your eCommerce retailer on social media, you also needs to take into account partnering up with a complementary model. This may be a model that sells merchandise your audience would even be focused on however doesn’t instantly compete with you. 

This fashion, you give away a prize bundle of each of your merchandise, and also you each promote the giveaway in your social media pages. Doing this allows you to enhance the dimensions of your viewers and acquire new model publicity from the opposite model’s viewers. It’s a win-win scenario. 

Right here is a superb instance of a partnered giveaway by Primally Pure. See how they partnered with quite a few manufacturers who their audience could be focused on, to ensure that their giveaway to make a larger affect.

co marketing example


These eCommerce social media developments and methods are all fairly simple to make use of, and so they can all make a significant distinction to your general social media technique.

The necessary factor is to set clear objectives with social media and to run your social media advertising and marketing campaigns with a transparent course. By utilizing these developments and techniques, you can also make that aim to spice up gross sales, and there’s an excellent probability you’ll have loads of success with this!

With the correct techniques, you’ll quickly discover out simply how a lot your social media channels can do in your on-line retailer. 

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Tom Kotze

Tom is a advertising and marketing content material author at Wishpond
– the all-in-one advertising and marketing platform that helps companies obtain actual progress.



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