8 examples of interactive content material in emails — Stripo.e mail

Interactive emails have been among the many TOP design tendencies in e mail advertising for years. 

However now that Google AMP 4 Emails is broadly mentioned, all of us virtually forgot that this isn’t the one solution to construct interactive emails.

On this information, we’ll present the way to add interactive components to emails with Stripo.

The great factor is you’ll be able to construct all these emails with Stripo or simply customise our prebuilt Interactive e mail templates.

We have ready 15 Interactive e mail templates in your comfort


Sorts and use of interactivity in emails

The interactive components that we’re going to current right here render completely properly in main e mail shoppers:

  1. CSS-animated button for promo emails.

  2. Star ranking to let customers charge your providers with out leaving the e-mail.

  3. Embedded questionnaires for surveys to let customers reply your questions proper in emails.

  4. Picture carousel to show just a few product gadgets on one display in promo emails.

  5. Picture rollover impact to show product gadgets from totally different angles and their options in promo emails.

  6. Accordion for all sorts of campaigns to make interactive e mail newsletters extra compact.

  7. Embedded movies to higher current your new product, congratulate clients on holidays and clarify the way to use your device to newbies.

  8. Anchor hyperlinks to take customers on to the a part of an e mail they’re eager about.

We didn’t point out countdown timers, personalization, and different components that assist replace our subscribers on the newest information from Instagram and built-in graphics as they’re context components in emails. The content material is dynamic, however the modifications are finished mechanically — no interplay is required.

We’ll present the way to create an interactive e mail after which will take a look at every of them.

Significance of interactive components in emails:

It’s generally identified that E mail on Acid and Litmus are one of the best instruments for testing emails. However they gained’t assist us now, as they supply screenshots solely. Nevertheless, it’s nonetheless affordable to make use of them as they present whether or not the blocks with interactive content material have been eliminated or not.

The one resolution to see if a slider works or if recipients simply see a static picture is to check your interactive e mail by sending it out to all e mail shoppers you and your pals/colleagues use and to all potential desktop and cell units. The extra, the higher.

1. Creating CSS-animated buttons for interactive e mail advertising

All of us use CTA buttons in emails, so why not animate one when recipients hover over or click on it? It attracts their consideration, provides a shade of gamification, and helps you comply together with your model design if the buttons in your web site are CSS-animated.

preview email

(Supply: E mail preview in Stripo)

Beforehand, you wanted so as to add a CSS property to the button within the HTML code editor to animate buttons. Which was not simple.

Final yr, we launched a brand new function — the interactive Button/Spotlight Hovered Button, which modifications its colours as soon as you set a mouse cursor over it.

The right way to implement CSS-animated buttons:

  • go to the “Look” tab;

  • then open the “Normal settings” tab;

  • enter the “Button” tab;

  • toggle the “Spotlight hovered buttons” button;

CSS-animated Button _ Interactive Features

  • set your textual content kinds, reminiscent of font, its kind, and font dimension;

  • set a button colour and a font colour;

How to Build Email with Stripo _ Setting Colors for the Button

On this screenshot, the “Button colour” stands for the first colour, the highlighted button colour stands for the colour your customers see once they put their mouse cursor over it, and the textual content colour stands for the font colour.

It is time to apply a hover impact to your buttons and add some enjoyable to emails

2. Star rankings in interactive e mail templates

It isn’t a secret {that a} buyer’s buy must be adopted by a survey invitation e mail.

There are just a few kinds of surveys. However the star ranking is the simplest one for customers as they needn’t go wherever — they charge your providers immediately in an e mail.

Shoppers charge your merchandise/instruments/providers. In fact, you and your e mail service supplier should put together the “Thanks” touchdown pages. They are often actually quick. The principle objective of these pages is to let clients know that you’ve acquired their responses. 

You may additionally construct two “Thanks” pages. One is for individuals who gave you 4 or 5 stars — right here, you simply thank customers. And the opposite one is for individuals who gave you 1-3 stars — right here, you could add a hyperlink to a Google Type to ask customers why precisely they don’t seem to be happy together with your providers. Make sure to contact them shortly to seek out out the rationale.

A good ESP should offer you an in depth report on what number of occasions every picture has been clicked.

Including star rankings: Step-by-step information

This course of requires three easy steps:

Step 1. Embedding the HTML code for star rankings

  • drop a 1-column construction in your template;

  • drag an “HTML” block within the construction;

  • left-click this block within the template to open it;

Click on the HTML Block in the Template to Open It _ Interactive HTML Email

  • take away the block’s content material and paste it into the embed code beneath

    .ranking {
        show: inline-block;
    .ranking td {
        background: #DDDDDD;
    .ranking td:hover,
    .ranking td:hover~td {
        background: #FFE173 !vital;
    .ranking td a:lively,
    .ranking td a:focus,
    .ranking td a:visited {
        background: #FDB140;
        show: inline-block;
    .ranking td:lively~td {
        background: #FFCF20;
<desk class="ranking es-table-not-adapt" dir="rtl">
            <td><a href="https://safe.esputnik.com/7nq4mBLee8s" class="esd-frame-element esd-hover-element esdev-disable-select"><img width="42" top="42" src="https://kvlya.stripocdn.e mail/content material/guids/CABINET_6ca2ce0f0df1dc995059ef62e794b713/photographs/37641586443918323.png" alt></a></td>
            <td><a href="https://safe.esputnik.com/7nq4mBLee8s" class="esd-frame-element esd-hover-element esdev-disable-select"><img width="42" top="42" src="https://kvlya.stripocdn.e mail/content material/guids/CABINET_6ca2ce0f0df1dc995059ef62e794b713/photographs/37641586443918323.png" alt></a></td>
            <td><a href="https://safe.esputnik.com/7nq4mBLee8s" class="esd-frame-element esd-hover-element esdev-disable-select"><img width="42" top="42" src="https://kvlya.stripocdn.e mail/content material/guids/CABINET_6ca2ce0f0df1dc995059ef62e794b713/photographs/37641586443918323.png" alt></a></td>
            <td><a href="https://esputnik.com" class="esd-frame-element esd-hover-element esdev-disable-select"><img width="42" top="42" src="https://kvlya.stripocdn.e mail/content material/guids/CABINET_6ca2ce0f0df1dc995059ef62e794b713/photographs/37641586443918323.png" alt="https://safe.esputnik.com/7nqE9Vq2mes" title="https://safe.esputnik.com/7nqE9Vq2mes"></a></td>
            <td><a href="https://esputnik.com" class="esd-frame-element esd-hover-element esdev-disable-select"><img width="42" top="42" src="https://kvlya.stripocdn.e mail/content material/guids/CABINET_6ca2ce0f0df1dc995059ef62e794b713/photographs/37641586443918323.png" alt="https://safe.esputnik.com/7nqE9Vq2mes" title="https://safe.esputnik.com/7nqE9Vq2mes"></a></td>

The code was written by our Product Designer Roman Burdyga.

Step 2. Changing the hyperlinks to a “Thank You” touchdown web page

Beforehand, we stated that you simply’d must construct the “Thanks” web page. Now we have to add hyperlinks to it in our code.

Substitute the underlined hyperlinks within the code with the hyperlink to the “Thanks” web page. 

Traces 1-2 stand for the celebrities 4 and 5. So right here, you need to paste the hyperlink to the web page the place you simply thank your clients for ranking you.

Traces 3-5 stand for the celebrities 1, 2, and three. Right here you need to paste the hyperlink to the web page the place you convey your apologies and let customers know your buyer assist workforce will contact them shortly.

Replacing Links in the Code _ Interactive Content in Emails

Step 3. Aligning the star ranking throughout the e mail

To middle align the ranking, you should:

  • open the code editor for the construction with the ranking. To take action, left-click the “Construction” signal within the e mail, then click on on the “Code Editor” image above the template;

Working on the Code of Interactive HTML Email _ Stripo

  • paste the code given beneath within the “td class=”esd-block-html” line proper above the code you embedded within the earlier step.


Interactive Newsletters _ Center Aligning Ratings

Your e mail is able to go.

E mail shoppers efficiently supporting star rankings:

This take a look at was efficiently handed by all main e mail shoppers, together with Gmail, AOL, Yahoo, Samsung Mail, and even Outlook, each on desktop and cell units.

Make the most of star rankings to seek out out if clients are happy together with your providers

Various strategies for star rankings in emails

Although interactive Star Ranking labored completely properly in all e mail shoppers I may discover to check, there are nonetheless some possibilities that you simply would possibly need to use one other approach of enabling customers to charge you in emails.

Alternatives to Interactive Newsletters _ Ratings

(Supply: Actually Good Emails)

The right way to implement various star rankings:

3. Integrating multi-question surveys in interactive e mail campaigns

If you should ask quite a lot of questions, you need to create a quiz kind and embed it in your interactive e mail publication in order that to remove any further actions in your subscribers — they will vote immediately in emails.

Embedded Questionnaires _ Interactive HTML Email

Embedding surveys in emails: A information

Word: when sending the Google Type, ensure you select the “Ship by way of e mail” possibility, then enter your e mail deal with, edit the topic and the message if wanted, as all recipients will see it, and tick the “Embrace kind in e mail” checkbox;

Stripo Interactive Emails _ Sending Google Form

Open the shape in your inbox, right-click on the shape, and choose “Examine”. Seek for the desk align=”middle” cellpadding line. As soon as it’s highlighted, hit “CTRL+C” (not right-click after which copy);

Stripo Interactive Elements _ Search for Embed Code

  • add a brand new HTML block to your interactive publication template;

  • open it, and erase the “Insert your HTML code within the editor” the block has in it;

  • paste the embed code on this block;

  • finished.

Please, watch the GIF beneath for the whole “Embed survey” course of.

Word: the survey types embedded in our interactive publication templates are displayed accurately on every kind of units. BUT! The checkboxes are clickable on the desktops solely, whereas on cell, they don’t seem to be clickable.

Subsequently, when opening survey emails on mobiles and tablets, your customers could have the hyperlink to the Google Type itself (keep in mind, the topic of the shape you specified? That is the title of the hyperlink — it’s added mechanically. Recipients are free to click on on the hyperlink to submit their solutions).

Stripo Interactive Emails _ Embedded Questionnaire on Mobile

In my case, it says “Christmas Gross sales.”

E mail shoppers efficiently supporting embedded surveys:

It really works on desktops solely.

Cellular customers and people recipients who use different e mail shoppers will see the hyperlink. They could even be directed to the Google Type as soon as they click on the “Submit” button. 

For customers preferring different e mail shoppers, as a fallback, you may additionally add a hyperlink to a Google Type in your e mail and specify that they should click on the hyperlink to take the survey.

Interactive Newsletter Examples _ Embedded Google Forms

Word: presently, Stripo is the one e mail template builder that permits embedding Google Varieties this fashion.

Some e mail template builders gained’t permit you to work with open HTML code; others will permit you to do it, however their editor alters the embed code, and the survey types look damaged even on desktop units.

Embed types in emails to get extra suggestions from clients

Various strategies for embedded surveys in interactive emails

If, for some purpose, the survey kind embedded into an interactive e mail publication doesn’t work in your ESP or your e mail builder doesn’t permit inserting Google Varieties, then you could do that technique:

Insert a CTA button with the hyperlink that takes your clients to your web site’s touchdown web page, the place you’ve gotten beforehand positioned a survey kind.

Stripo _ How to Make an Interactive Email Alternative to Embedded Questionnaire

(Supply: E mail from Maybelline New York)

The right way to implement various survey strategies:

  • create a quiz web page or embed a Google Type in your web site;

  • add a CTA button to your e mail;

  • wrap the hyperlink within the button.

Word: you’ll be able to test if the hyperlinks work accurately solely when sending a take a look at e mail to your self or within the “Preview” mode. Hyperlinks by no means work in template editors.

4. Picture rollover impact in emails

By utilizing the picture rollover impact, you’ll be able to present recipients with a close-up of some merchandise, showcase them from totally different angles, hiding particulars of the product behind its snippet, and play some video games with recipients when it’s acceptable.

Stripo provides a websafe picture rollover impact displayed correctly in most e mail shoppers. Our distinctive code is supported by all ESPs, together with Mailchimp.

Essential notice: Key factors to recollect for interactive e mail components

The picture rollover impact is supposed for desktop units solely. On mobiles, recipients will solely see the primary picture.

Implementing interactive options: A step-by-step information

  • add a picture to your template;

  • within the “Settings” panel, toggle the “Rollover impact” button;

Stripo _ Interactive Email Design Button for Rollover Effect

  • add the second picture;

  • finished!

E mail shoppers efficiently supporting varied interactive components:

  • Yahoo! Mail;

  • AOL;

  • Thunderbird;

  • Gmail;

  • Apple Mail;

  • Outlook 2003;

  • Outlook Net;

  • Outlook for Mac.

Please, discover new concepts, suggestions, and necessities for photographs within the weblog submit given beneath.

5. Picture carousel in emails

A picture carousel is an attention-grabbing solution to show just a few images of product gadgets on one display.

Do you need to promote your items with costs and descriptions? Then put together them beforehand with any photograph editor (Stripo provides its built-in one) — place this data proper on the pictures. Thus, all of your product snippets within the carousels/picture slider/rollover shall be informative and distinctive. This fashion, you undoubtedly can entice inactive customers and not less than persuade them to click on the buttons if to not convert them into clients.

(Supply: Actually Good Emails)

Various strategies for including interactivity in e mail advertising

  • copy the embed code;

  • in Stripo, drag the HTML primary block and drop it in your e mail template;

  • double-click it to activate the “Settings” panel;

  • insert the embed code.

So, for those who determine to create an interactive e mail with a picture carousel, you will have a third-party device to create this interactive content material, or use our ready interactive publication templates with a picture carousel that’s already built-in — you’ll solely have to interchange the pictures and paste your URLs.

Sadly, just some ESPs assist this sort of interactivity in emails.

E mail shoppers that efficiently handed the take a look at:

  • Apple Mail;

  • Apple iPhone;

  • Apple iPad;

  • Yahoo! Mail.

Different customers see the picture you’ve set first.

Do you want extra Interactive publication concepts to make the most of? Preserve studying.

6. Accordion menus in interactive e mail newsletters

Such a interactivity in emails is simply changing into standard amongst entrepreneurs. Why will we adore it? As a result of accordions are supposed to conceal lengthy texts behind bullets, i.e., to avoid wasting valuable house in your emails on mobiles.

You’ll be able to hardly discover such interactive publication examples as a result of only some firms are courageous sufficient to make use of (learn, their e mail editor is technically prepared to supply) accordions in emails.

I’ve not discovered the embed code on-line that will match our editor properly, however this Stripo e mail template already has an accordion. You should substitute the hyperlinks, alter the tabs’ names, and work on the interactive e mail design.

The right way to create accordion menus for interactive emails:

  • open this interactive e mail template within the editor;

  • double-click any merchandise within the accordion you should edit;

  • you can also make all of the modifications to the textual content, font, font dimension, and so forth. both within the “Settings” panel or within the code, as proven beneath:

For extra detailed data on each alternate options, please confer with the “The right way to Add Menu in E mail with Stripo” weblog submit.

7. Enhancing engagement with movies in interactive e mail advertising

Interactive e mail advertising may be actually useful: movies in emails, as an illustration, can enhance CTR by as much as 85%. And 65% of recipients usually tend to purchase from you as soon as they’ve a possibility to look at a video in regards to the merchandise you promote in emails.

4 methods so as to add movies to interactive emails:

E mail consumer reveals solely the thumbnail picture — in Stripo, you’ll be able to substitute it with any picture you want.

By doing this, you create an interactive e mail. Consequently, the video is performed immediately in recipients’ inboxes.

If an e mail consumer helps interactivity, then customers can watch the video within the inbox. If the interactivity isn’t supported by the e-mail consumer, then clients shall be taken to YouTube to look at the video.

Instruments like Viwomail.com or Liveclicker offer you the embed code.

They, in actual fact, permit embedding real-time movies.

Word: to keep away from copyright violation and getting a stop and desist letter, we strongly suggest utilizing solely these movies you’ve gotten the best to share.

Importing MP4 movies in e mail campaigns

I uploaded an MP4 video to a third-party web site, then inserted this hyperlink into an HTML block. That is what I deliberate to see:

Embedded Video _ Stripo

Our video in mp4 format was displayed and even performed in Outlook 2011 and 2016.

Gmail and Apple e mail shoppers didn’t present it. Boo…

Not one of the best resolution to interact your clients.

Implementing video embeds with our HTML code mixture

Our developer helped me and wrote the next code mixture:

<video poster="https://tlr.stripocdn.e mail/content material/guids/CABINET_f98886e36d3d2f7b2dc5420f03cfb022/photographs/20091519918813053.png" controls="controls" width="100%" top="176"><supply src="http://techslides.com/demos/sample-videos/small.mp4" kind="video/mp4"><a href="https://www.youtube.com/watch?v=8gqqANVWdjU"><img src="https://tlr.stripocdn.e mail/content material/guids/CABINET_f98886e36d3d2f7b2dc5420f03cfb022/photographs/20091519918813053.png" width="320" top="176"></a></video>

The primary two hyperlinks are the first hyperlinks. And the final two ones, which begin with <a href>, are the Various hyperlinks. Right here we used two movies — one from YouTube and the opposite uploaded to a different website as a result of we would have liked an additional hyperlink — and one picture because the Main one and the Various one. Simply take a screenshot of your video on YouTube.

If the first hyperlinks don’t work, our clients will see the fallback.

For the purity of the experiment, we used two totally different photographs on objective to tell apart which hyperlink and picture labored.

E mail shoppers efficiently supporting embedded movies:

  • iPhone 7+ performed our movies;

  • Apple Mail performed the movies;

  • Gmail confirmed the preview picture. Solely once I clicked on it the e-mail consumer show the hyperlink which took me to YouTube;

  • Outlook 2011 on MacBook performed my video.

Stripo _ Code Combination

Word: when including a fallback preview picture, ensure you place the “Play” button over it. In any other case, how ought to your readers know there may be an embedded video and that they must click on the picture?

Get essentially the most out of your promo emails with embedded movies

Give it a attempt

Various strategies for embedding movies in emails

Add the “Video” block to your template and paste the hyperlink into it. The system mechanically provides the Alt title, the “Play” button, and the preview picture. In Stripo, you could even substitute the thumbnail picture with a customized one — and we nonetheless do place the “Play” button over it. 

8. Anchor hyperlinks for simple navigation in interactive e mail content material

Not like all different interactive publication examples, this interactive component isn’t meant to entertain your clients. It’s meant to take them to the a part of the e-mail they’re eager about sooner.

Including anchor hyperlinks in emails: A information

  • construct the menu in your e mail;

  • now in your interactive e mail, proper above the part of the e-mail, a respective menu tab is meant to take customers to, drop the essential “HTML” block. Don’t fret. It won’t have an effect on the design of the template;

Adding HTML Block to Email Templates _ Interactive Email Campaigns

  • left-click the HTML block within the template to open the code editor;

  • take away its content material and paste the code pattern given beneath, the place “yourlabel” stands for the title of the required e mail component. In my instance, it’s “yourlabel”. Regardless of what number of phrases the title of the e-mail component has, no areas are allowed right here;

<a reputation="yourlabel"></a>

  • now return to the menu;

  • open its code;

  • for the required menu tab, substitute a hyperlink with the title of the e-mail component you’re connecting to the menu tab preceded by a hashtag image. In my instance, will probably be “#yourlabel”;

Connecting Menu Tabs to the Necessary Email Element

  • do the identical to different menu tabs to attach them with the respective e mail components.

E mail shoppers efficiently supporting anchor hyperlinks:

Assist customers navigate your emails simpler

Wrapping up

Interactive e mail campaigns are a great way to enliven your newsletters. This is the reason we imagine you need to give them a attempt. Nevertheless, we all know that creating your personal interactive emails would usually take you longer than common ones. So, we at Stripo constructed interactive templates and in addition did our greatest to offer you needed code samples and even examined emails that can assist you construct participating emails sooner.

Allow us to remind you to:

  • make the interactive e mail design easy as the main target is on interactivity;

  • all the time ship a take a look at e mail to all of your e mail addresses and units as that is the one solution to test whether or not the interactive components actually work or if they’re simply static photographs.

Create participating newsletters with our interactive e mail templates

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