BBH celebrates Whopper’s demise for Burger King


Burger King’s flagship Whopper has been changed within the UK’s affections by the Hen Royale – what wimps now we have change into (really it might be the worth) – and BBH has crafted a trendy quantity Whoppers down the ages, previous to its tragic unseating.

Soco Núñez de Cela, model and communications director stated: “At Burger King, we’ve heroe’d our iconic Whopper for many years. This 12 months, we needed to flip the established order and have a good time a fan favorite, the Hen Royale as a substitute. This easy however self conscious concept reminisces on Whopper via the years whereas reminding visitors that, while we could also be The Residence of the Whopper, we’re additionally house to probably the most beloved rooster burger within the UK, The Hen Royale.”

BBH says: “The King’s crown jewel has been changed. Sorry Whopper.”

Has a few of that old-style BBH aptitude which we’re seeing extra of from the company as of late.

MAA inventive scale: 7.5.

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