Bedazzled Stanley Cup Aspect Hustle Earns A whole lot a Tumbler


This text initially appeared on Enterprise Insider.

Proudly owning a single Stanley cup has turn into the last word cool-girl standing image.

Ashley Kosko has a set of a minimum of 80.

The 37-year-old is a die-hard fan, collector, and bedazzler of the coveted, cult-favorite drinkware.

She acquired her first Stanley in 2022, coated it in rhinestones as a present for a pal, and has been obsessive about adorning the cups ever since.

Kosko now sells her creations for upwards of $400 every, and she or he has a loyal buyer base that repeatedly returns to have their stylish cups become glowing, customized equipment.

She’s additionally grown her private stash and makes use of the cups each day.

Talking with Enterprise Insider, the Tennessee native defined why she loves Stanleys a lot, her ideas on criticism aimed toward followers, and the way she feels about spending greater than $30,000 on her pastime.

Some of Ashley Kosko's collection of Stanley cups.

A few of the Stanley cups owned by Ashley Kosko. Ashley Kosko

Love at first Stanley cup

In 2022, Kosko was bedridden, dealing with medical points, and in want of a pastime. So she turned to YouTube and realized how one can rhinestone.

She loved the craft a lot that she even opened a web based storefront to promote bedazzled gadgets and provides for folks to make their very own.

However enterprise was gradual, and Kosko was prepared to surrender — till she started bedazzling Stanley cups and posting movies of the method on TikTok.

“It occurred at midnight on New Yr’s Day, and the orders simply began rolling in,” she advised BI. “It was insane. I needed to begin elevating my costs as a result of I could not sustain with the orders.”

A Stanley cup bedazzled by Ashley Kosko.

A Stanley cup bedazzled by Ashley Kosko. Ashley Kosko

Kosko presently expenses between $400 and $1,100 per cup, relying on which design her shoppers select.

These costs replicate the supplies wanted to rhinestone the cups and the time she spends crafting every one, which may take between eight and 50 hours.

The costs of the cups themselves can even impression her costs. As demand for Stanleys has risen, followers have discovered it practically not possible to buy some designs — one thing Stanley is now working to fight on-line.

Lots of Kosko’s orders are from repeat prospects, she advised BI, and she or he’s even been approached by main corporations to bedazzle Stanley cups for occasions just like the Tremendous Bowl.

Two Stanley cups bedazzled by Ashley Kosko.

Two Stanley cups bedazzled by Ashley Kosko. Ashley Kosko

A surplus of Stanleys

Naturally, Kosko’s enterprise of bedazzling Stanley cups has morphed into a private affection for the drinkware.

“At one level, I had over 140 of them,” she advised BI. “However I’ve honed down which of them I actually love, and I’ve bought some that I do not actually look after. I imply, I nonetheless have 80-something — my assortment is not small.”

She stated she tries to purchase the cups at retail costs, however has splurged on cups in limited-edition colours and designs that have been solely bought in different international locations.

She recollects spending $180 on a cup from Thailand and $230 on one other limited-edition design from abroad.

“It is principally a transferring stock,” she stated.

Ashley Kosko and one of her Stanley cups.

Ashley Kosko and one in all her Stanley cups. Ashley Kosko

She stated she prefers Stanley’s 30-ounce cups whereas on the go however makes use of the bigger 40-ounce model at house.

“I fill it with pineapple-cranberry juice and ice, which is definitely a fake pas within the Stanley world,” she stated, noting that some followers are afraid of staining their cups and solely drink water from them. “Nevertheless it’s my cup. I will put juice.”

A 30-ounce Stanley cup bedazzled by Ashley Kosko.

A 30-ounce Stanley cup bedazzled by Ashley Kosko. Ashley Kosko

And the pastime is an costly one. Whereas Kosko stated she’s made tens of hundreds promoting her rhinestone artwork, she’s additionally spent greater than $30,000 on Stanley cups between her enterprise, items for mates, and her private assortment.

However she does not thoughts if folks criticize the value tag that comes with accumulating them.

“Do you get your nails performed, lashes performed, put on make-up, or get your hair performed? These issues are extremely costly, they usually final three weeks,” she stated. “A Stanley cup, it is going to final endlessly.”

She additionally stands by her choice to personal dozens of the cups — even when folks say collectors are selling overconsumption and waste.

“Does anyone have one glass cup of their cabinet, or have they got a number of?” she stated. “I’ve 5 Stanley cups on my counter as a result of I hate doing dishes. So I do not want just one; I would like a number of. And I prefer to match my cup to my sneakers or outfit. It is an adjunct — not only a cup.”

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Neighborhood is one other massive a part of what attracts followers like Kosko to the cups.

“In my on a regular basis life, folks will cease me and say, ‘Oh, I really like your Stanley cup,'” she stated. “We even have Stanley Fb teams the place we present our cups of the day. In a world that is turn into so disconnected, it is a means of connecting.”

However most significantly to Kosko, she is aware of her pastime is not that severe. And she or he loves it anyway.

“In all actuality, it is only a cup,” she advised BI. “It is simply enjoyable. It is a pastime. It isn’t do-or-die craziness.”

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