Classes from Avnet’s Success Story

At Sensible Manufacturing unit Expo 2023, Gross sales Layer was joined by Avnet Embedded, a world manufacturing chief, for a keynote session on “Mastering Product Info Administration: Classes from Avnet’s Success Story” 

The session featured Aanya Ali, VP of Advertising at Gross sales Layer, and Alex Wooden, World Advertising Director at Avnet Embedded, who shared helpful insights into Avnet’s expertise with implementing a PIM platform and the way Gross sales Layer performed a pivotal function in revolutionizing their product information administration processes.

Challenges Confronted by Avnet Embedded

Throughout the session, Alex Wooden highlighted the complicated organizational construction of Avnet Embedded. With a big workforce unfold throughout a number of departments and a buyer base of 10,000 globally, they confronted the problem of managing over 1000 SKUs, every with complicated attributions and quite a few related recordsdata. A major impediment was the groups reliance on guide product information administration, which consumed round 15% of their time and hindered effectivity and productiveness ranges.

Moreover, their earlier resolution, Typo3, lacked safety and scalability, leaving them susceptible to potential disruptions.

The Want for a PIM Resolution

Recognizing the necessity for a streamlined, centralized, and user-friendly system to deal with their product information, Avnet Embedded made a strategic determination to implement a Product Info Administration (PIM) platform. 

Alex Wooden, drawing from an in depth background in digital advertising and expertise with PIM options, found Gross sales Layer by means of G2. The first drivers for Avnet’s implementation of Gross sales Layer had been the centralization of complicated technical specs and digital property, the power to handle updates throughout numerous groups, and handy B2B buyer entry through the web site.

Advantages of Gross sales Layer

Since implementing Gross sales Layer, Avnet Embedded has skilled important enhancements in its enterprise efficiency. The PIM platform’s user-friendly interface and intuitive design allow workforce members with restricted technical experience to adapt and harness its full capabilities shortly. 

The workforce witnessed a exceptional time-saving impression, importing over 100-200 merchandise in only one minute. This streamlined method diminished the workforce’s guide information administration efforts, leading to a 15% time financial savings per workforce member.

Moreover, Gross sales Layer’s PIM resolution facilitated environment friendly collaboration between groups and improved communication with stakeholders. By centralizing and simplifying the method, Avnet Embedded diminished replication of efforts by a powerful 75%, enabling the workforce to concentrate on extra strategic initiatives. The platform’s flexibility in customizing kinds and information factors additional enhanced their productiveness and allowed for seamless integration with different techniques.

Gross sales Layer’s transformative impression

Avnet Embedded’s partnership with Gross sales Layer has had a constructive impression on a number of features of their enterprise. Notably, the method of updating and incorporating product info has change into considerably quicker, leading to a big discount in catalog creation time. Whereas the return charge and conversion charge remained comparatively unchanged, their web site efficiency improved, leading to higher natural search rankings and elevated visibility.

Gross sales Layer’s giant catalog of connectors, significantly the mixing with SAP Ariba, proved to be invaluable to Avnet Embedded. These connectors facilitated the seamless alternate of knowledge and integration with numerous channels and techniques, establishing a cohesive and environment friendly product info administration ecosystem.


Avnet Embedded’s success with Gross sales Layer proves the transformative energy of a PIM platform. Streamlining product information administration led to time saved, improved productiveness and seamless collaboration. With a user-friendly interface and customizable options, Gross sales Layer is a transparent selection for producers, patrons and suppliers.

Uncover the ability of Gross sales Layer for your self with a 30-day all-access free trial, guided by our devoted workforce of PIM specialists.

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