Debunking The 5 Frequent Myths Surrounding Influencers

Debunking The 5 Common Myths Surrounding Influencers 

Influencer advertising has risen in prominence through the years and has earned its place as a key pillar of digital advertising. Nevertheless, regardless of its speedy progress, some misconceptions surrounding influencer advertising nonetheless exist.

Because the trade continues to develop, it’s essential to handle some widespread myths in order that extra manufacturers can profit from a profitable influencer advertising technique.

Fantasy #1: Influencer advertising is pricey

Model partnerships with macro-influencers or celebrities typically include a hefty price ticket. Fortuitously, there are additionally cheap methods to hold out an influencer marketing campaign.

A method is to do a gifting marketing campaign, the place you ship your merchandise to influencers and key opinion leaders (KOL) inside your area of interest and ask them to publish a product assessment on-line. This may allow you to prolong your model visibility with out busting your finances.

One other method is to have a look at micro-influencers (who’ve between 10,000 to 100,000 followers on a particular social media platform) or nano-influencers (who’ve 1,000 to 10,000 followers) as they usually price much less to interact.

Costs additionally differ based mostly on how you propose to work with these people. A one-off publish for a particular marketing campaign is extra inexpensive, however a long-term collaboration could also be less expensive in the long term. 

Fantasy #2: Nano and micro-influencers are much less efficient

In relation to influencer advertising, greater isn’t all the time higher—extra followers don’t essentially equate to extra worth for manufacturers. It could thus be finest to think about different key efficiency metrics as an alternative of solely specializing in follower rely.

For one, it’s essential to think about the influencer’s area of interest. For instance, a make-up model wouldn’t interact a meals influencer even when they’ve a excessive follower rely. You want influencers who deal with influencing your market and are aligned together with your model’s values, as a way to attain the fitting audience.

Moreover, it’s best to contemplate the influencer’s engagement charge. On this regard, nano and micro-influencers could also be higher decisions, as they have an inclination to have greater engagement charges than top-tier influencers.

Fantasy #3: Paid partnerships are exhausting to arrange

Do you know that you simply solely want a Enterprise profile to entry Instagram’s Branded Content material instruments?

You merely must go to “Settings”, choose “Enterprise,”, scroll right down to “Branded Content material” and activate the “Manually Approve Tags” button. After this, you’ll be able to permit different accounts to create sponsored content material to your model.

Fantasy #4: All influencers purchase followers

In case you’re paying for an influencer partnership, it’s pure to marvel in case your influencer’s followers are actual individuals, not simply bots. The excellent news is that purchasing followers has turn out to be a much less widespread apply as rising emphasis has been positioned on lively engagement moderately than follower rely.

You too can take steps to make sure that you’re not working with influencers with many faux followers, comparable to checking their engagement charge and utilizing instruments on-line that may separate actual individuals from bots.

Fantasy #5: Influencer advertising isn’t for B2B manufacturers

Influencers exist in each trade, whether or not it’s B2C or B2B.

B2B influencers assist the focused companies assess whether or not the promoted services or products is important and helpful for the model. Therefore, whereas B2B influencers don’t essentially drive on the spot purchases, they’re important in bettering model sentiment and constructing model belief.


Hopefully, debunking these myths has helped you higher perceive the influencer and KOL advertising technique. There are influencers of many various sorts: some are dearer, and others are extra inexpensive; some work for B2C manufacturers, whereas others are higher suited to B2B. Therefore, it is very important select the fitting influencer to work with to optimise your outcomes.

For these seeking to work with the fitting social media influencer in Singapore, try Kobe. We’re an influencer advertising company skilled in matching manufacturers with influencers for optimum outcomes. Contact us at to search out out extra.

Leave a Reply

Your email address will not be published. Required fields are marked *