Detailed focusing on exclusions alert despatched to advertisers was an error

Some Meta advertisers acquired an alert yesterday once they opened their accounts. A supply from Meta confirmed this alert was despatched in error. 

What was introduced? The message mentioned setting new detailed focusing on exclusions would not be attainable when creating campaigns after June 28.

  • Current exclusions would stay except advert set focusing on is modified.
  • Exclusions based mostly on model suitability and employment will nonetheless be allowed on the account stage throughout all campaigns.

Nonetheless, this alert was an error, Meta confirmed to Search Engine Land.

“This alert was a bug and despatched in error. There are not any speedy modifications associated to detailed focusing on exclusions.” – a Meta spokesperson advised Search Engine Land.

Why we care. Getting alerts about functionalities that advertisers depend on will be destabilizing. If false alerts like these hold displaying – how ought to advertisers belief the alerts we see?

Issues from advertisers. Dario Zannoni, who acquired this alert, shared the data together with his followers:

  • “Through the use of focusing on exclusions together with the opposite focusing on choices, it was attainable to not solely exclude pursuits for model safety but in addition to create well-curated Audiences which are aligned with the precise services or products.”

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Search Engine Land contributor Navah Hopkins was additionally not joyful to listen to that’s was coming:

  • “I’m fairly devastated by the information that Meta is eradicating viewers exclusions for all campaigns in June 28, 2024.
  • One of many causes viewers exclusions had been actually impactful is that they enabled us to be very particular about who we had been going after. Past the pliability of “or” and “and” viewers statements, they ensured we may actually fine-tune our messaging.”

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Concerning the writer

Anu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.

In 2008, Anu’s profession began with

 delivering digital advertising and marketing campaigns (largely however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by way of inspiring management each on company, consumer and advertising and marketing tech facet.


Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 


She can be a global speaker with among the levels she has introduced on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.

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