Fb Ad Sizes and Specs: The 2022 Information


Should you’re a social media supervisor or marketer, you seemingly have a good suggestion of how simple it’s to add a wrong-sized picture or low-resolution video to social platforms.

That is an trustworthy mistake, after all. However that gained’t matter if you find yourself utilizing the unsuitable belongings as a part of your ad marketing campaign and see poor outcomes.

Sadly, social media platforms—particularly Fb—change their ad sizes and tips usually. And it staying updated with updated specs might be troublesome.

That’s why I’m writing this text. Right here, you’ll discover probably the most up-to-date Fb ad sizes and design specs for 2022.

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Earlier than we get into that, listed here are a couple of the explanation why it is best to know the sizes and specs for Fb adverts:

  1. Realizing Fb ad sizes helps you keep away from posting pictures that may seem blurry, pixelated, or distorted.
  2. Relying in your advertising targets, the best ad measurement and placement you utilize will assist your ad stand out from the whole lot else your target market sees.
  3. The appropriate ad measurement and placement might help you attain the best viewers throughout a number of platforms.

Fb in-feed ad sizes

Utilizing in-feed adverts is a good way to construct hype round a brand new product. It’s simple to arrange and might work with no massive finances.

All it’s a must to do is:

  • decide a objective (attain, model consciousness, app installs, lead technology, and many others.),
  • select your target market
  • add the ad content material (the visuals, copy, and hyperlinks)
  • set your finances
  • and publish!

Facebook in-feed ad

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Fb locations these adverts in person’s information feeds, combined in with posts from pals, household, pages and teams. In-feed adverts might be pictures, movies, and even GIFs.

To get probably the most attain and engagement, think about using panoramic pictures or 360-degree images. Should you’re utilizing pictures, maintain the overlaid textual content minimal.

In-feed adverts design specs

Pictures

Supported file sorts: JPG and PNG

Most file measurement: 30 MB

Minimal measurement: 600 x 600 px

Picture ratio: 1.91:1 to 1:1

Decision: No less than 1080 x 1080 px (no most, so add the very best decision file you may have)

Textual content suggestions

Main textual content: 125 characters

Headline: 27 characters

Description: 27 characters

Movies

Supported file sorts: MP4, MOV or GIF

Ratio: 1:1 (for desktop or cellular) or 4:5 (for cellular solely)

Most file measurement: 4 GB

Minimal sizes: 120 x 120 px

Decision: No less than 1080 x 1080 pixels

Video size: 1 second to 241 minutes

Fb in-stream video adverts sizes

In case your foremost objective is to get visitors and/or conversions, working in-stream Fb video adverts is a superb solution to seize (and maintain) the eye of prospects.

Facebook in-stream video ad

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You should use Fb in-stream video adverts in two codecs: single movies and carousel (which seem in individuals’s Fb Stay feeds).

With the Fb carousel ad format, your in-stream video adverts will seem solely when somebody has been watching Fb Stay movies for at the very least 60 seconds.

In-stream video adverts solely seem for cellular customers.

In-stream video adverts design specs

Pictures

Supported file sorts: JPG or PNG

Ratio: 1.91:1 or 1:1

Decision: No less than 1080 x 1080 px

Most file measurement: 30 MB

Minimal measurement: 600 x 600 px

Facet ratio tolerance: 3%

Textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Notice: Don’t add textual content in your pictures whenever you add them.

Movies

Supported file sorts: MP4, GIF or MOV

Most file measurement: 4 GB

Ratio: 16:9 or 1:1

Video size: 5 seconds to 10 minutes

Most picture measurement: 120 x 120 pixels

Decision: No less than 1080 x 1080 px

Fb in-feed carousel ad sizes

If you wish to present your viewers a greater view of your product/provide, use carousel adverts.

Facebook in-feed carousel ad

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With carousel adverts, you may add between two and 10 pictures or movies for customers to scroll by means of. By combining pictures and movies, you may break down your product’s options into bite-sized bits your viewers can simply digest.

What’s extra, you may make every picture/video hyperlink to a special web page in your web site. So when you’re seeking to promote a number of merchandise with one ad, simply add pictures or movies of the merchandise you wish to promote and hyperlink each to the suitable product web page.

In-feed carousel adverts design specs

Pictures

Supported picture file sorts: JPG and PNG

Supported video file sorts: MP4, GIF, and MOV

Most file measurement: 30 MB for pictures; 4 GB for movies

Minimal measurement: 120 x 120 px for movies; 600 x 600 px for pictures

Ratio: 1:1

Decision: No less than 1080 x 1080 px

Variety of carousel playing cards: 2 to 10

Video size: Between one second and 241 minutes

Facet ratio tolerance: 3%

Textual content suggestions

Main textual content: 125 characters

Headline: 32 characters

Description: 18 characters

Touchdown web page URL: Required

Fb Assortment Advertisements Sizes

When you’ve got an ecommerce retailer and also you wish to promote a number of merchandise with out overwhelming your viewers, use assortment adverts.

Facebook collection ad

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Fb assortment adverts seem in individuals’s feeds so you must make them partaking and versatile in order that customers gained’t scroll previous it.

To try this, use a mixture of pictures and movies. You can begin with a brief video that highlights your product’s begin options. Then, below the video, add three high-resolution pictures of your finest promoting merchandise.

When individuals click on on this ad, it takes them to a Fb Instantaneous Expertise. This can be a full-screen, in-app touchdown web page that focuses in your model and merchandise. Folks can store your merchandise straight from this touchdown web page.

Should you embrace your product info within the ad, customers could click on over to your web site or retailer to seek out (and purchase) extra of your merchandise.

Assortment adverts design specs

Pictures

Supported picture file sorts: JPG and PNG

Supported video file sorts: MP4, GIF, and MOV

Most file measurement: 4 GB for movies; 30 MB for pictures

Ratio: 1:1

Decision: No less than 1080 x 1080 px

Instantaneous Expertise: Required

Textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Touchdown web page URL: Required

Fb Instantaneous Articles adverts sizes

Instantaneous Article adverts are items of text-based content material which can be promoted throughout Fb.

Facebook Instant Article ad

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Instantaneous Article adverts are items of text-based content material that Fb promotes throughout the platform.

Fb Instantaneous Articles are an mobile-optimized publishing format that lets entrepreneurs distribute fast-loading, article-style adverts by way of Fb. This makes it simpler for cellular customers to to know and have interaction with the content material.

The Instantaneous Articles format optimizes the adverts for

This ad format additionally offers companies extra alternatives to work together with prospects by way of options which can be fairly much like Fb’s Instantaneous Expertise ad format. These options enable Fb customers to:

  • Watch auto-play video
  • Develop ad content material to view it in full-screen
  • Change picture orientation by tilting and rotating their cellular gadgets

Instantaneous Articles adverts design specs

Pictures

Supported file sorts: JPG and PNG

Most file measurement: 30 MB

Minimal picture measurement: 600 x 600 px

Really helpful decision: at the very least 1080 x 1080 px

Really helpful side ratio: 1:1

Textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Movies

Supported file sorts: MP4, GIF and MOV

Most file measurement: 4 GB

Most measurement: 120 x 120 pixels for movies

Video size: Between one second and 241 minutes

Really helpful decision: at the very least 1080 x 1080 px

Picture side ratio: 1:1

Video side ratio: 16:9

Fb Market adverts sizes

You may run adverts on Fb Market, which is a Craigslist-esque characteristic on the platform the place customers can purchase and promote merchandise of their native communities.

Facebook Marketplace ad

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Though Fb Market listings are free for customers, you may pay a sum to put your adverts on this part of Fb.

Your adverts might be picture or video-based, they usually’re a good way to lead individuals to your web site who’re actively trying to find and shopping for a particular product in a specific location.

With Market, Fb has created a one-stop store for various sorts of merchandise/companies, together with clothes, automobiles, and even homes offered by people, retailers, and different vetted companies.

Market adverts design specs

Pictures

Supported file sorts: JPG and PNG

Most file measurement: 30 MB

Most measurement: 600 x 600 px

Decision: at the very least 1080 x 1080 pixels; no most decision

Picture ratio: 1:1

Textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Description: 30 characters

Movies

Supported file sorts: MP4, GIF and MOV

Most file measurement: 4 GB

Most picture measurement: 120 x 120 px

Ratio: 1:1

Decision: No less than 1080 x 1080 px

Video size: Between one second and 241 minutes

Facet ratio tolerance: 3%

Fb proper column adverts

In contrast to picture and video adverts that seem in customers’ foremost information feed, proper column adverts seem on the best facet of Fb pages. Proper column adverts are solely seen by desktop customers, not cellular customers.

Facebook right column ad

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Proper column adverts often have the identical info as in-feed adverts, however they’re smaller in measurement and show as a panorama picture.

As Fb cellular customers improve, there’s much less demand for proper column adverts. However that doesn’t imply entrepreneurs don’t use them.

Proper column adverts design specs

Pictures and movies

Supported picture file sorts: JPG and PNG

Most file measurement: 30 MB for pictures; 4 GB for movies

Minimal width: 254 px

Minimal top: 133 px

Decision: at the very least 1080 x 1080 pixels; no most decision

Picture ratio: 1:1

Video size: Most of 241 minutes

Textual content suggestions

Headline: 40 characters

Fb Tales adverts sizes

Identical to Snapchat Tales and Instagram Tales, Fb Tales are pictures or brief movies that expire after 24 hours of going reside.

Facebook Story ad

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You may create adverts that seem at intervals as customers scroll by means of Fb Tales from pages and folks they comply with. Until a person deliberately swipes out of the Story, the adverts will run for the complete size of time (max 15 seconds).

Tales adverts design specs

Pictures

Supported file sorts: JPG and PNG

Picture ratio: 9:16

Decision: at the very least 1080 x 1080 pixels; no most decision

Most file measurement: 30 MB

Minimal width: 500 pixels broad

Facet ratio tolerance: 1%

Textual content necessities

Main textual content: 125 characters

Headline: 40 characters

Notice: Go away roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key components.

Movies

Supported file sort: MP4, GIF or MOV

Ratio: 1:1 (for cellular or desktop) or 4:5 (for cellular solely)

Decision: No less than 1080 x 1080 pixels

Most file measurement: 4GB

Minimal width: 120 px

Minimal top: 120 px

Video length: 1 second to 241 minutes

Video textual content suggestions

Main textual content: 125 characters

Headline: 27 characters

Description: 27 characters

Notice: Including video sound and captions is optionally available, however advisable.

Fb Viewers Community ad sizes

Viewers Community swimming pools the facility of Fb customers by delivering your adverts in third-party web sites, apps, and movies.

Facebook audience network ads

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Once you reap the benefits of Fb’s highly effective focusing on options, you’ll be capable to lengthen your attain and scale your Fb campaigns.

With Fb Viewers Community, you may attain individuals with native, banner, and interstitial adverts. You should use the picture format in Viewers Community to promote your product, service, or enterprise.

Be sure you use an attention-grabbing picture that reveals your model character and encourages individuals to study extra about your provide.

Regardless of the location you select (pre- or mid-roll), your adverts will seem on vetted platforms. In truth, Viewers Community now offers entrepreneurs extra understanding and management of the place their adverts could seem earlier than they even begin establishing their campaigns.

Companies may also use Fb’s Enterprise Supervisor to make lists of content material classes the place they don’t need their adverts to run.

Viewers Community adverts design specs

Pictures

Supported file sort: JPG or PNG

Most file measurement: 30 MB

Ratio: 9:16

Decision: No less than 398 x 208 px

Minimal measurement: 398 x 208 px

Textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Description: 30 characters

Movies

Supported file sort: MP4, MOV or GIF

Most measurement: 4GB

Ratio: 1:1 (for desktop or cellular) or 4:5 (for cellular solely)

Decision: No less than 1080 x 1080 px

Minimal measurement: 120 x 120 px

Video size: Between one second to 241 minutes

Video textual content suggestions

Main textual content: 125 characters

Headline: 27 characters

Description: 27 characters

Fb Messenger Story adverts sizes

Messenger Story adverts are vertical, full-screen adverts that seem to customers as they scroll by means of Messenger Tales.

Facebook Messenger Story ad

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Messenger means that you can add emojis, stickers, and different artistic components to your adverts to provide customers an attractive and immersing expertise.

You may use pictures in Messenger Tales to showcase your services or products. Picture adverts in Messenger Tales will solely seem for 5 seconds or till the viewer swipes away.

Messenger Story adverts design specs

Pictures

Supported file sort: JPG or PNG

Most file measurement: 30 MB

Ratio: 9:16

Decision: No less than 1080 x 1080 px

Minimal width: 500 px

Facet ratio tolerance: 1%

Textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Movies

Supported file sort: MP4, MOV or GIF

Most measurement: 4GB

Ratio: 9:16

Decision: No less than 1080 x 1080 px

Minimal width: 500 px

Facet ratio tolerance: 1%

Video size: Between one second to 2 minutes

Video textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Notice: Go away roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key components.

The way to optimize your ad placement for conversions

After selecting an ad goal and format, the subsequent step is to select optimize the location of your Fb adverts to maximise your ROI.

Selecting the best ad placement ensures that you just picked the best Fb ad measurement that may make your adverts stand out amongst common posts. You additionally need your viewers to have an amazing expertise together with your adverts irrespective of the place they discover them.

Right here’s a desk that reveals the place you may place your adverts relying on the ad format you select.

Single picture Single video Carousel Assortment Instantaneous Expertise
Fb information feed ✔️ ✔️ ✔️ ✔️ ✔️
Fb proper column ✔️ ✖️ ✔️ ✖️ ✖️
Fb in-stream movies ✖️ ✔️ ✖️ ✖️ ✖️
Fb Instantaneous Articles ✔️ ✖️ ✔️ ✖️ ✖️
Viewers Community Native In-stream video

Rewarded video

Native ✖️ ✖️
Messenger ✔️ ✖️ ✖️ ✖️
Instagram Tales ✔️ ✔️ ✖️ ✖️ ✔️
Instagram Feed ✔️ ✔️ ✔️ ✖️ ✔️

Simply handle paid and natural campaigns on Fb, Instagram and LinkedIn with Hootsuite. From a single dashboard, you may create and schedule posts and adverts, work together together with your viewers, measure your marketing campaign efficiency, and a lot extra. Request a free demo.

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