Find out how to Automate Your Welcome Emails Utilizing Benchmark E mail

Hooray, a brand new subscriber has joined your record! Now what? 

Sending your new subscribers a welcome e-mail is the proper technique to kick off your relationship with a brand new subscriber. However how do you create one? And the way do you guarantee every new subscriber will get a welcome e-mail?

On this information, we’ll stroll you thru the worth of a welcome e-mail and present you methods to automate them utilizing Benchmark E mail so you possibly can guarantee your relationship with every new subscriber is off to an amazing begin. 

What’s a Welcome E mail?

A welcome e-mail is the primary e-mail a brand new subscriber or buyer receives from an organization after signing up or making a purchase order. It’s a kind of transactional e-mail that’s mechanically triggered by a selected motion, equivalent to a sign-up or a purchase order. The aim of a welcome e-mail is to introduce the subscriber or buyer to the corporate, affirm their subscription or buy, and supply any essential data or directions.

A typical welcome e-mail would possibly embrace a thanks message for subscribing or making a purchase order, a short introduction to the corporate and its services or products, directions on methods to get began or entry their buy, and presumably a name to motion to encourage additional engagement or present an incentive for future purchases.

Welcome emails could be an vital a part of an organization’s e-mail advertising and marketing technique, as they may help set the tone for future communication and set up a optimistic relationship with subscribers or clients.

Why are Welcome Emails Precious?

Welcome emails are vital for a number of causes:

  • First impressions: Welcome emails are often the primary e-mail {that a} subscriber receives from an organization after signing up for his or her mailing record. It units the tone for the remainder of the e-mail communication and could make an enduring impression on the subscriber. A well-crafted welcome e-mail may help set up a optimistic relationship with the subscriber proper from the beginning.
  • Affirmation: A welcome e-mail confirms to the subscriber that their sign-up was profitable and that they’re now a part of the mailing record. This may help scale back the possibilities of subscribers forgetting that they signed up or mistaking the e-mail for spam.
  • Engagement: Welcome emails can be utilized to interact subscribers and encourage them to take motion. For instance, a welcome e-mail may embrace a reduction code or a hyperlink to an unique piece of content material. This may help incentivize subscribers to remain engaged with the corporate’s e-mail communication.
  • Branding: A welcome e-mail supplies a chance for the corporate to reinforce its branding and messaging. It will probably assist subscribers perceive what the corporate stands for and what they will count on from future e-mail communication.

Why You Ought to Automate Your Welcome Emails

Other than the truth that you’re a busy particular person, automating your welcome emails presents you a ton of conveniences. It will be unattainable to maintain monitor of each new e-mail subscriber you get, so you possibly can manually ship them an e-mail, welcoming them to your model and offering them with customized presents and incentives. 

That’s why e-mail automation is a Godsend. Automating your welcome emails is a good thought for a number of causes:


Once you automate your welcome emails, you make sure that each new subscriber or buyer receives a message, irrespective of after they join or make a purchase order. This may help set up consistency and reinforce your model messaging.


Automating your welcome emails can prevent time and sources. As an alternative of manually sending out particular person welcome emails, you possibly can arrange an automatic workflow that sends out the e-mail as quickly as a brand new subscriber or buyer takes the mandatory motion.


Many e-mail advertising and marketing platforms help you personalize your welcome emails with the subscriber’s or buyer’s title, buy data, or different related particulars. This may help make the welcome e-mail really feel extra private and related, which may result in larger engagement and conversions.


By automating your welcome emails, you possibly can be sure that they’re despatched out on the optimum time. For instance, you possibly can arrange the e-mail to be despatched instantly after the subscriber indicators up or makes a purchase order when they’re most engaged along with your model.

General, automating your welcome emails may help you determine consistency, effectivity, personalization, and optimum timing in your e-mail advertising and marketing technique. This could result in larger engagement, conversions, and, finally, income for your enterprise.

Find out how to Automate Your Welcome Emails Utilizing Benchmark E mail

Automating your welcome emails is a course of, however with Benchmark E mail, the method is a sinch. Right here’s methods to use our instrument to make sure each new subscriber is greeted with a welcome e-mail that will get your relationship began off on the precise foot. 

1. Construct a Subscriber Type

Log in to your Benchmark E mail account.

Click on on “Contacts” on the high left nook of the dashboard, then choose “Signup Kinds.” Then, choose “Create New Signup Type.”

Select the kind of type you need to create. Benchmark E mail presents embedded types, popup types, or small embedded types.

Identify your record and both designate a listing to the shape or create a brand new record to tie to the shape. This record will seize people who fill out the shape.

Customise the shape by including fields, altering colours, and including pictures or textual content. It’s also possible to select to allow double opt-in or customise the affirmation message subscribers obtain after signing up.

Preview the shape to ensure it appears the way in which you need it to.

When you’re glad with the shape, click on the “Save & Publish” button to make it stay.

2. Add the Type to Your Web site and Share

You’ll be able to then share the shape by embedding it in your web site, sharing the hyperlink on social media, or sending it out in an e-mail marketing campaign.

3. Create Your Welcome E mail and Setup Automation

Now, it’s time to create your welcome e-mail so you possibly can tie it to your new signup type. 

Click on on the “Automation Professional” tab from the dashboard menu.

Click on the “New Automation” button, and title your welcome automation.

Choose “Welcome New Subscribers” from the automations choices.

Edit/fill out the mandatory data to your automation.

Goal new subscribers solely, after which choose the record you need to affiliate this automation with. You’ll need to select the record you created to your type.

Create a brand new e-mail for the e-mail choice. 

Identify the e-mail, create a topic line, and preview textual content.

In case you need assistance with the topic line, click on on the lightbulb. This may set off Good Content material, a Benchmark E mail instrument that assists you with crafting participating content material. 

Then, designate who the e-mail can be from.

Choose the e-mail editor of alternative.

Customise the welcome e-mail by including your individual content material, pictures, and branding. It’s also possible to personalize the e-mail with the subscriber’s title or different related particulars. You need to use the Good Content material characteristic to help you along with your e-mail physique copy as properly.

Then, affirm the record you need to add contacts to. 

Then, click on “Activate.”

That’s it! By following these steps, you possibly can create a welcome e-mail in Benchmark E mail and arrange an automatic workflow to ship it out to new subscribers or clients. Benchmark E mail additionally presents analytics and reporting instruments that can assist you monitor the efficiency of your welcome e-mail and optimize your e-mail advertising and marketing technique over time.



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