First Greenback to Six Figures

You’ve most likely already heard that you would be able to make six figures as a contract author, however this will sound like a fantasy when you’re simply beginning your profession. 

Whether or not you’ve been rejected from a number of low-paying jobs on Upwork otherwise you’re struggling to make various hundred {dollars} per 30 days, the prospect of constructing six figures as a contract author can sound like a fantasy.

Whereas these setbacks are discouraging, the important thing to turning into a six-figure freelancer is implementing a confirmed course of, enhancing your writing abilities, and persevering by any challenges.

Happily, loads of full-time freelance writers have achieved this success.

Constructing a profitable freelance writing enterprise that pays six figures isn’t easy, however when you observe a confirmed methodology and are keen to place within the work to stage up your writing abilities, it’s definitely attainable.

So under, we’ll define a confirmed step-by-step information that actual six determine copywriters have used to construct profitable freelance writing careers.

Step 1: Choose a Area of interest

Many new freelance writers promote that they’ll write for any area of interest as a result of they worry deciding on a particular writing area of interest will restrict their record of potential shoppers.

Nevertheless, employers wish to rent consultants, and promoting your self as a generalist will truly repel potential shoppers. 

For instance, if an actual property firm is seeking to rent a weblog put up author, they’ll search for somebody specializing in writing for actual property. So between the 2 writers under, the one promoting himself as an actual property specialist will certainly stand out to the hiring supervisor:

A specialized writer
An unspecialized writer's profile

Whereas good writers can often create high-quality content material for a number of niches, it’s nonetheless finest to place your self as an professional in a particular area of interest. An added good thing about specializing in a particular area of interest is that you just’ll develop a community of shoppers quicker.   

So what’s a distinct segment, and the way do you choose one?

There are three important classes of niches: 

  • Content material Type: Some examples of various kinds of content material embrace emails, weblog posts, ebooks, ghostwriting (for books), social media content material, touchdown/gross sales pages, and video scripts.
  • Enterprise Kind: Some examples of enterprise sorts embrace SaaS firms, ecommerce firms, on-line programs, bloggers, and native companies.
  • Trade: Some examples of industries embrace pets, cryptocurrency, finance, actual property, digital advertising and marketing, journey, and healthcare.

So choose one specialty from every of the three classes above. Listed here are a number of examples:

  • Electronic mail copywriter for on-line course creators within the finance business
  • Weblog put up copywriter for SaaS firms within the healthcare business
  • Social media content material author for bloggers within the journey business 

Whereas niching down shrinks your goal market (record of potential shoppers), it additionally shrinks the sphere of competitors and permits you to cost extra as you may place your self as a specialised professional. 

When you take a look at the examples above, the true property specialist fees double what the generalist fees.

Digital Commerce Partners

Step 2: Create a Few High quality Writing Samples

Most hiring managers don’t have time to take a look at greater than two to a few items of content material, so that you solely want a number of items of top of the range content material related to your area of interest to win your first freelance writing gig. 

When you presently don’t have any writing samples that match the area of interest you chose, listed below are two glorious strategies to create writing samples:

  • Write a free pattern for somebody in your very best goal market
  • Create your personal weblog/publication/social media web page

We’ll talk about the right way to execute each of those under.

Write a free pattern for an influencer in your very best goal market.

Writing free samples for an influencer in your area of interest is a wonderful technique as a result of it helps you create constructive relationships with potential shoppers whereas concurrently constructing your portfolio. 

The important thing to correctly executing this technique is to put in writing the content material without cost after which ship the accomplished model to the potential consumer. 

Most newbie freelancers make the error of reaching out and asking if they’ll work without cost with out offering a accomplished pattern. 

These emails are literally annoying for busy influencers which might be well-established within the business. 

Nevertheless, when you ship the potential consumer a accomplished piece of content material, they’ll most likely reply. Right here’s an ideal electronic mail template you should utilize:

Outreach to provide free samples

Even when they don’t publish the content material, you may nonetheless add that pattern to your portfolio.

It’s additionally price noting that when you’re going to do work without cost, purpose excessive and attain out to well-established manufacturers/influencers in that business. If the model does publish your content material, it should considerably enhance your credibility!  

In reality, even when you have already got loads of pattern writing items, doing free work for high-profile shoppers is an effective way to construct business credibility and create relationships with well-connected people that may flip into glorious referral sources.

Creating your personal content material

One other choice to construct your portfolio is to create your personal content material. 

For instance, if you wish to be a finance weblog author for SaaS firms, you can begin your personal finance weblog. Whilst you may not be promoting SaaS merchandise, you may nonetheless goal the identical key phrases {that a} SaaS firm may goal.

This technique is great for constructing your portfolio since you’ll discover ways to write nice weblog posts and the right way to develop a finance weblog. As SaaS firms wish to rent a author that may produce outcomes – not simply phrases – it will make you stand out towards different candidates. 

In reality, you may discover that writing your personal finance weblog is extra worthwhile than being a contract author for different finance firms.

Sadly, this technique isn’t all the time possible. For instance, this technique may not be reasonable if you wish to be a social media content material creator for native companies however don’t personal an area enterprise. Nevertheless, you could possibly as an alternative use the primary technique and supply to create free content material for an area enterprise.

Word: I purposefully don’t talk about the right way to construct a writing portfolio web site, as a result of within the subsequent step, you’ll see that the technique you’ll use to shut your first paying consumer doesn’t contain making use of to any job boards or submitting a portfolio. In reality, spending time designing a portfolio is commonly a distraction from doing the onerous work of getting your first paying consumer. So as an alternative, we’ll focus completely on the right way to create nice writing samples, and then you definitely’ll ship these samples as hyperlinks or Google Doc attachments in your electronic mail pitch.

Step 3: Shut Your First Paying Shopper

When you’re simply getting began and have minimal writing expertise, you may really feel uncomfortable pitching shoppers, however one of the best ways to develop into a greater freelance author is to simply do the job. 

As well as, many purchasers are completely satisfied to pay beneficiant costs for freelancers who produce respectable work, observe directions, and cling to deadlines. 

So after you have three to 5 respectable pattern items, search out your first paying consumer. You’ll additionally really feel extra motivated to persevere after you have your first paying consumer. We’ll talk about two strategies to get your first paying consumer:

  • Ask for referrals
  • Ship personalised chilly pitches (with a twist)

Asking For Referrals

To seek out your first paying consumer, begin by asking for referrals from the shoppers you labored with without cost whereas constructing your writing samples. 

Assuming you probably did an excellent job, these shoppers will possible be very happy to refer you to associates.

When you really feel awkward asking, right here’s a precise script you should utilize:

Script to ask your clients for referrals

You may as well ask if that particular person would think about mentioning you in Slack teams and different communities they’re a member of to unfold the phrase.

Once more, for this reason working without cost for well-established business influencers with massive networks is way more useful than working without cost for any random firm.

Ship a Personalised Chilly Pitch (With a Twist)

Chilly pitches can work, however most freelancers don’t know the right way to make a compelling supply.

Potential shoppers typically obtain tons of of generic pitches from writers every month, so most emails are instantly deleted.

Listed here are two killer methods to make your chilly pitch stand out:

  1. Ship them a free piece of content material they’ll publish, and inform them you may create extra content material prefer it constantly if they’re keen to rent you.
  1. Pitch the potential consumer that you just’ll work with a particular content material advertising and marketing professional on a platform like Readability or Intro and execute the whole lot the professional recommends. It is a win-win technique since you develop into a greater author and might justify charging a excessive worth whereas the consumer will get a world-class professional to look over the execution of their advertising and marketing course of.      

It’s additionally vital to ship your pitch to the proper particular person on the right electronic mail tackle. When you’re reaching out to a big SaaS or ecommerce firm, search for the content material advertising and marketing supervisor or (if there isn’t a content material supervisor) head/director of selling.

You possibly can simply search “advertising and marketing” or “content material” on the corporate’s LinkedIn profile to search out the proper particular person, and and Verifalia are glorious assets to search out electronic mail addresses.

When you can’t discover the particular person’s electronic mail tackle, it’s also possible to contact them immediately on a social media platform like LinkedIn or Twitter. 

Whereas it could appear easy, these two methods are typically the best for getting your first paid freelance writing job.

Many more recent (and even some extra established) freelance writers struggling to shut shoppers make the error of mass making use of to author positions on job boards. 

Mass making use of isn’t a good suggestion as a result of swamped hiring managers often instantly delete any purposes that lack personalization. For instance, you may see that the job put up under has over 200 candidates.

As well as, making use of to jobs locations you in direct competitors with different purposes, and plenty of hiring managers received’t even see your utility.

So as an alternative, refer again to your area of interest and attain out to firms that aren’t promoting that they’re actively hiring for a contract writing place. Whereas this recommendation could appear counterintuitive, it’s extremely efficient since you aren’t competing with different candidates.  

In reality, many firms are actively hiring new writers, however don’t actively promote the place exactly as a result of most job boards generate too many candidates.  

One other frequent concern that causes many writers to surrender earlier than getting their first consumer is spending an excessive amount of time creating a elaborate web site or enterprise playing cards. 

Most shoppers don’t care about these items – they only need somebody that’s dependable and might do the job. So your time is best spent sending compelling emails with hyperlinks to glorious writing samples.  

Step 4: Search Suggestions and Actively Make investments In Bettering Your Talent Set

As you’re employed with extra shoppers, you’ll discover that every one has barely completely different requests, so a key side of an ideal author is in search of preliminary suggestions and adjusting to your consumer’s needs (inside purpose).  

It’s necessary to be decisive and personal your work (you don’t wish to continuously trouble shoppers and ask them in case your work is appropriate), however shoppers respect communicative freelance writers who take motion on suggestions. 

Along with gathering consumer suggestions, probably the most profitable writers additionally search mentorship to stage up their freelance writing abilities. For instance, many freelance writers be part of content material writing programs, rent coaches, and take part in peer teams to enhance their abilities. 

When you’re involved in becoming a member of a membership group that provides you direct entry to content material advertising and marketing coaches, dwell interviews with business consultants, content material advertising and marketing programs, and a neighborhood of high-earning freelance writers, think about becoming a member of the Copyblogger Academy.  

You may as well use a platform like Readability or Intro to schedule one-on-one teaching calls with world-class consultants.  

Lastly, think about making a aspect hustle the place you create your personal content material. For instance, when you specialise in writing emails for ecommerce websites, you could possibly begin your personal dropshipping web site and write emails to promote these merchandise. 

We beneficial this in step two as a technique to construct your portfolio, however it’s price mentioning once more right here, as constructing your personal content material platform is an effective way to know the ache factors your shoppers face as a way to discover ways to ship higher outcomes

As shoppers are paying you to assist them develop their enterprise, having your personal undertaking is advantageous, as you should utilize it to run experiments and discover ways to enhance your abilities to drive extra gross sales. It will finally make you a greater marketer and allow you to perceive how your companies match into the bigger progress technique.

Step 5: Scale Your Profession

Getting your first few shoppers is one problem, however {most professional} writers will let you know that retaining your shoppers and producing regular revenue over a number of months is the most important problem.

If you wish to rework your freelance writing enterprise from a aspect hustle to a full-time job, listed below are a number of methods to enhance revenue stability. 

Be Dependable And Constant To Earn Referrals

First, all the time produce high-quality work, reply to shoppers inside 24 hours, and submit your initiatives on time. Abiding by these three guidelines is vital to each retaining shoppers and making a community of referrals.

In reality, probably the most profitable freelance writers take a look at every new consumer as a brand new potential referral associate quite than a one-time income. 

After getting a number of shoppers and a few case research demonstrating your work, create a easy web site with consumer testimonials, case research, and your writing service packages.

You’ll quickly attain a ceiling the place you may not tackle extra writing shoppers, however there are a number of other ways you may proceed to scale your revenue with out overextending your self.

Enhance Pricing

Growing pricing is the simplest progress lever, and most shoppers received’t even bat a watch when you enhance your costs. 

You may as well kind referral partnerships with lower-level businesses/freelance writers and ship them shoppers that may’t afford to proceed working with you.

It is a win-win scenario as you may earn a referral associate payment and maintain a high-quality consumer base.

If most of your shoppers can’t afford to pay a better worth, you may wish to think about shifting upmarket and focusing on bigger companies that may afford to pay extra. 

Require Lengthy-Time period Contracts

The subsequent choice to scale your revenue is to require long-term partnership contracts. 

As churn is likely one of the vital challenges that many freelancers face, retaining your present shoppers is an effective way to extend your annual revenue.

Supply Productized Companies With Distinctive, Confirmed Processes

Lastly, probably the most profitable freelancers spend loads of time studying extra about their consumer’s ache factors after which create distinctive methods and processes to constantly clear up these ache factors. 

When you can present your shoppers that you’ve a particular, documented methodology to unravel the precise ache level they’ve extra effectively than the typical freelancer, you’ll be capable of cost extra and generate extra constant demand.

For instance, if you realize that almost all of your shoppers battle with “content material mill” or “me-too” fashion content material, incorporate professional interviews into your writing course of and use that to show the way you’ll create distinctive content material. This alone is commonly greater than sufficient to make you stand out from the group and command larger costs. 

When you’re unsure what your consumer’s ache factors are, spend a while speaking to them or ask in Slack channels devoted to your target market.

Take Motion In the present day

One of many largest errors aspiring freelancers make is spending an excessive amount of time studying about the right way to construct a contract enterprise quite than simply getting began. 

This put up has all the knowledge it is advisable to get began, so take motion in the present day, as expertise is the perfect instructor.

After you get began, search suggestions and stage up your abilities. You possibly can be part of the Copyblogger publication for extra freelance writing ideas or be part of the Copyblogger Academy to study from different like-minded freelance writers.

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