Google Adverts API v.14 is right here, with 5 large updates


Google Adverts API model 14 has been rolled out with a number of main updates, together with new options to help the transfer from Common Analytics to Google Analytics 4.

Why we care. Model 14 of Google Adverts API affords an improved consumer expertise by enhancing each marketing campaign administration and efficiency.

What’s new? Listed below are only a few highlights of the 2023 replace.

  • Account-level unfavourable key phrases: This new function will allow advertisers to retrieve, create and replace account-level unfavourable key phrases. Which means customers will be capable to exclude particular key phrases from concentrating on not only a single advert group or marketing campaign, however a complete account.
  • New suggestion sorts: This contains DynamicImageExtensionOptInRecommendation for advertisers whose accounts will profit from enabling dynamic picture extensions. It additionally contains LowerTargetRoasRecommendation and RaiseTargetCpaRecommendation, which can assist customers to tweak their return on advert spend.
  • New conversion motion sorts: These new options will assist advertisers to determine conversions imported from Google Analytics and decide if a conversion is from a GA4 or Common Analytics property. That is significantly essential as GA4 is changing Common Analytics on July 1, and so these modifications must be mirrored in Google Adverts API v14.
  • Offline conversion purchasers summaries: It is a model new subject in buyer sources that provides details about the offline conversion course of, comparable to what number of conversions had been uploaded efficiently and what number of failed when the offload bounce was executed.
  • Key phrase planning area: Google Adverts API V14 encompasses a new technique known as GenerateForecastKeywordMetrics, to help key phrase forecast metrics without having to create a key phrase plan first.

What Google mentioned. Mattia Tommasone, Senior Developer Relations Engineer on the Google Adverts API group, instructed Search Engine Land:

  • “As you’ll be able to see, there are lots of updates, modifications, enhancements and new methods to retrieve info from Google Adverts API, model 14. Those now we have talked about are only a few highlights. And we will’t wait to see you check out the entire new options on this model.”

Timeline:

  • June 2023 – Google Adverts API model 14 is launched
  • April 2023 – Google Adverts API model 13.1 is launched
  • October 2022 – Google Adverts API model 12 is launched
  • August 2022 – Google Adverts API model 11.1 is launched
  • June 2022 – Google Adverts API model 11 is launched
  • April 2022 – Google Adverts API model 10.1 is launched
  • February 2022 – Google Adverts API model 10 is launched

Additional studying: For the whole checklist of modifications made to Google Adverts API in model 14, learn the full launch notes.


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Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine marketing Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine marketing company Blue Array to co-author Amazon bestselling e-book ‘Mastering In-Home search engine marketing’.

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