Google Adverts Suspended 90% Extra Advertisers This Yr Than Final & Eliminated 5.5 Billion Adverts


Google Ads Robot Sheild

Google has launched the 2023 Google Adverts security report sharing that Google has eliminated 5.5 billion advertisements, suspended 12.7 million advertiser accounts, restricted over 6.9 billion advertisements, and restricted advertisements from displaying up on 2.1 billion writer pages. That’s about 6% extra advertisements eliminated, 90% extra suspended advertiser accounts, restricted 60% extra advertisements, and 40% extra advertisements faraway from writer pages when in comparison with final 12 months.

Listed here are quotes from Google on these stats:

In 2023, we blocked or eliminated over 5.5 billion advertisements, barely up from the prior 12 months, and 12.7 million advertiser accounts, practically double from the earlier 12 months.

In 2023, we blocked or restricted advertisements from serving on greater than 2.1 billion writer pages, up barely from 2022. We took broader site-level enforcement motion on greater than 395,000 writer websites, up markedly from 2022.

Listed here are the uncooked numbers by 12 months:

Google Ads Safety Report Chart

Right here is the bar chart:

Google Ads Safety Report Bar Chart

Listed here are charts from the protection report breaking down these numbers by class:

Ads Numbers

Restricted Numbers

Publisher Numbers

Google posted on X, “From blocking billions of dangerous advertisements to enhancing verification and transparency for political advertisements, we’re dedicated to sustaining a wholesome ad-supported web.”

Duncan Lennox, VP & GM of Google Adverts Privateness and Security additionally wrote:

The important thing development in 2023 was the influence of generative AI. This new know-how launched important and thrilling adjustments to the digital promoting business, from efficiency optimization to picture modifying. After all, generative AI additionally presents new challenges. We take these challenges significantly and can define the work we’re doing to deal with them head-on.

Simply as importantly, generative AI presents a singular alternative to enhance our enforcement efforts considerably. Our groups are embracing this transformative know-how, particularly Massive Language Fashions (LLMs), in order that we are able to higher maintain individuals protected on-line.

You’ll be able to obtain the complete report over right here as a PDF.

Discussion board dialogue at X and WebmasterWorld.



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