Have a good time! NetLine’s sixth Annual B2B Content material Consumption Report Wins Award for Finest Analysis


The Emmys. The Tonys. The Oscars. The Finnys.

It’s Award Season, pals (#AwardSzn), and NetLine has been included within the enjoyable!

Our sixth Annual B2B Content material Consumption Report Received a Finny Award

Lately, NetLine offered at B2BMX 2023 and was invited to attend The Killer Content material Awards

Demand Gen Report, the host of the occasion, has held the KCAs since 2012. The occasion supplies a chance to have fun B2B manufacturers that push the envelope, embrace new storytelling strategies, codecs, and marketing campaign methods to raised have interaction audiences by means of their content material. 

All-in-all, there have been 29 winners in 14 classes…and NetLine occurred to be certainly one of these winners! 

Our 2022 State of B2B Content material Consumption and Demand Report for Entrepreneurs gained a Killer Content material Award (higher often called a Finny) within the Analysis-Based mostly class. With greater than 100 nominees within the discipline, NetLine gained certainly one of two awards being handed out within the class, with Splunk + TechTarget taking residence the opposite prize. 

There to simply accept the Finny on NetLine’s behalf had been Marissa Wolfgang, Senior Advertising and marketing Supervisor, and David Fortino, Chief Technique Officer. After sharing a bit about our flagship report with these in attendance, David shared his humble ideas.

“I’m simply lucky sufficient to characterize the model and run round the remainder of the yr speaking about every report,” he stated. “It’s actually our curiosity and fervour turning first-party, buyer-level consumption information into one thing that helps inform entrepreneurs to make higher choices tomorrow.”

The Youtility of NetLine’s Annual Content material Consumption Stories

Award apart, the popularity our flagship report obtained was super. 

A few of the kindest phrases of congratulations, nonetheless, got here from B2BMX keynote speaker and KCA Grasp of Ceremonies, Jay Baer.

“What I like about this Report,” Jay stated, following the announcement of NetLine’s win,” and I do know this work effectively (we’ve partnered with NetLine many occasions at my agency, Persuade & Convert)—it’s this concept of generosity and bravado [which Jay spoke about during his B2BMX closing keynote]; I’ve carried out plenty of analysis stories in my profession, however NetLine’s State of B2B Content material Consumption and Demand Report is the Mack Daddy-Daddy Mack of analysis stories.”

“It’s gigantic. It’s a large canine. It solutions each query (a B2B marketer may want to reply). It’s the type of analysis that folks would anticipate to pay an entire bunch of cash for. And NetLine simply provides it away.”

Getting this sort of praise from a advertising chief like Jay Baer is an unbelievable factor. Not solely is it nice listening to it straight from him, face-to-face, however he’s the man who wrote a e-book all about this very topic: Youtilty.

As he defines it, “Youtility is massively helpful info, supplied without spending a dime, that creates long-term belief and kinship between your organization and your clients.” 

That is exactly what we aspire our State of B2B Content material Consumption and Demand Report for Entrepreneurs to be. Certainly, we’d name this a youtility and are happy to know the person who coined the time period agrees.

Reflecting on NetLine’s Award-Successful Consumption Report

After the occasion, David Fortino continued to replicate on the crew’s achievements. 

“We began this report again in 2017 with a easy aim,” he stated. “Permit the information to do the speaking. Consequently, we’d be investing in our future clients by arming them with information as we speak that can be utilized to make extra knowledgeable advertising choices tomorrow. To say that lots goes into, and rides on, our flagship report can be an understatement.”

Every year, we publish with the intention of creating it higher than the earlier iteration. Our focus is to make the findings impactful, concise, and actionable. 

Whereas incomes the eye of our friends is one thing we hope to earn, definitely, we set out with the aim of bettering the circumstances of B2B entrepreneurs and professionals the world over. 

We should additionally share our thanks with the oldsters who deliver this report back to life annually: Marissa Wolfgang, Bao Lengthy Liu, Jon Steiert, David Fortino, Dan Frignito, and Chris Kohler. Every of those professionals performs a vital position within the manufacturing of the report which can’t be neglected. Thanks all a lot!

Making ready for NetLine’s 2023 Content material Consumption Report

As we put together for the discharge of our 2023 Content material Consumption Report, we wished to pause and say thanks to the B2B neighborhood. 

Successful an award is improbable, definitely, however we’re extra appreciative that you just discover our work significant. 

We’re desperate to get the seventh version to you and listen to what you discover most impactful.



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