Higher Selection Is Utilizing AR to Train About Premium Canine Meals


Pet well being and wellness firm Higher Selection is using augmented actuality to advertise its line of Halo Elevate pet food. The corporate’s AR expertise goals to coach consumers concerning the high quality of the Halo Elevate model whereas additionally permitting them to match Halo Elevate with different in style pet food varieties.

Buyers can activate the AR expertise by scanning the QR code on the again of a bag of Halo Elevate pet food with their smartphone. From there, they’ll place a digital canine in entrance of them on their display and faucet totally different choices to study Halo Elevate pet food, examine the dietary high quality of Halo Elevate to different manufacturers (like Professional Plan, Hill’s Science Weight loss program and Royal Canin, amongst others) and declare a $5 off coupon for a bag of Halo Elevate.

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Higher Selection

Along with launching this AR expertise, Higher Selection stated it is going to additionally make the most of AI know-how in its advertising.

“Our dedication to innovation and buyer satisfaction has pushed us to discover new frontiers in know-how,” stated Mike Younger, chairman of Higher Selection Firm. “By integrating augmented actuality and synthetic intelligence into our advertising and gross sales efforts, we’re capable of inform our model and product story by a novel and immersive expertise for our prospects.”

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