Highly effective UK Health Influencers for Your Subsequent Marketing campaign


Influencer advertising and marketing has shortly develop into a vital digital advertising and marketing technique for companies of all sizes. Final yr, influencer advert spending was projected to achieve a staggering $30.81 billion, growing to $47.80 billion within the subsequent three years.

Understanding what influencer advertising and marketing is, and easy methods to apply it efficiently right now, calls for niching down. For those who’re a UK firm, notably in case you’re a model promoting health-conscious or health merchandise, it’s best to contemplate working with native UK health influencers.

Learn on to study extra about easy methods to discover and vet UK health influencers in 2024, alongside examples of 27 of right now’s largest creators.

Understanding the UK health influencer panorama

To higher perceive the panorama of right now’s UK health influencers, we have to apply three key approaches: figuring out them, analyzing their efficiency and evaluating their credibility.

Figuring out key health influencers within the UK utilizing Tagger

There’s no scarcity of UK health influencers on social media. Because of the sheer variety of lively influencers right now, you’ll seemingly want to make use of influencer advertising and marketing administration instruments like Tagger to measure your campaigns and discover the suitable people on your model’s id.

Tagger's influencer management tool where you can measure your campaigns and find the right individuals for your brand’s identity.

Inside Tagger, you’ll be able to entry an intensive database of influencers to search out the suitable particular person on your firm. You’ll be able to obtain this utilizing 1000’s of search filter combos, together with filtering influencers by their follower rely, or the entire sum of shares their profile has achieved.

Evaluating the authenticity and credibility of health influencers

You’ll want to guage the credibility of any health influencers you’re contemplating working with. This entails ensuring their engagement is reliable, and that they comply with compliance pointers like these of the ASA (Promoting Requirements Authority). The ASA is the UK’s unbiased promoting regulator throughout all types of media, together with social media advertising and marketing.

Access an extensive database of influencers to find the right person for your company within Tagger.

Through the use of Tagger, you’ll be able to make sure you’re all the time working with genuine influencers who align along with your specific model. In the event that they cross your evaluations, you’re properly in your approach to mastering a profitable influencer advertising and marketing technique.

Analyzing viewers demographics and engagement

When you’ve began a marketing campaign with a UK health influencer, you’ll be able to proceed to make use of Tagger to research particular person influencer metrics, like submit rely or complete sum of likes, in addition to overarching traits and the efficiency of your influencer campaigns.

Analyze individual influencer metrics, like post count or total sum of likes, as well as overarching trends and the performance of your influencer campaigns.

What to contemplate when selecting UK health influencers?

There are a number of elements it’s best to contemplate when selecting between influencers, notably the next:

Viewers demographics and relevance to your model

When analyzing viewers demographics, it’s best to guarantee that an influencer has the identical target market as your organization. This ensures they’re already partaking along with your goal clients, and means their content material is probably going extra related to the wants of your enterprise.

Engagement metrics: high quality over amount

It’s tempting to easily contact the UK health influencers with the very best engagement figures, however this isn’t all the time sensible. For instance, you might choose an influencer who will get numerous shares over somebody who attracts numerous reactions, relying on in case you’re prioritizing attain or impressions in your marketing campaign. Or, an influencer might have a excessive remark rely that appears spectacular however is usually generated by bots. At all times be sure you’re contemplating an influencer’s engagement high quality, for instance by deciding on just a few of their posts at random, and checking whether or not any feedback are from reliable accounts.

Authenticity and alignment along with your model values

Earlier than you’re employed with them, you could make certain all the things an influencer posts, even posts you’re not affiliated with, additionally aligns along with your model’s values. This mitigates dangers on your firm, as any points that happen with an influencer’s profession might negatively impression your fame.

This authenticity, by way of how skilled and dependable an influencer is, can find yourself being simply as vital as different metrics to trace influencer advertising and marketing success, like conversions and impressions.

Making certain compliance with ASA pointers

Because the variety of folks changing into full-time influencers has elevated, so too have pointers and legal guidelines designed to manage them. It’s essential to guarantee any of the health influencers you’re employed with comply with all present pointers, notably concerning promoting. A dependable set of pointers are these printed by the ASA.

Main health influencers within the UK

Primarily based on the elements above, listed below are a number of the prime health influencers within the UK right now. We’ve used Tagger to filter influencers primarily based on each YouTube and Instagram followings.

  1. Joe Wicks (@thebodycoach)– 4.7 million Instagram followers, 2.81 million YouTube subscribers

With an Instagram following of a whopping 4.7 million followers and shut to three million YouTube subscribers, Joe Wicks is without doubt one of the most noteworthy UK health influencers right now. His reputation skyrocketed through the COVID-19 pandemic, and he stays one of the influential folks within the UK health world. Wicks posts weekly exercise movies on his YouTube channel, in addition to wholesome recipes and inspirational content material on his Instagram.

Joe Wicks boasts an Instagram following of a whopping 4.7 million followers and is popular for videos like this one.

 

  1. Tom Daly (@tomdaley) – 3.2 million Instagram followers, 1.18 million YouTube subscribers

Tom Daley is an Olympic gold medalist who has amassed a colossal social media following, changing into one of many largest male UK health influencer examples by way of attain. Tom posts common vlogs on his YouTube channel, in addition to occasional exercise movies. He then additionally posts frequent diving and exercise reels on his Instagram.

  1. Ryan Terry (@ryanjterry) – 2.5million Instagram followers, 191k YouTube subscribers

Ryan Terry is the 2023 Mr Olympia champion and a three-time winner of the Arnold Traditional. He posts motivational reels on Instagram and lengthier exercise movies on his YouTube channel.

  1. Gemma Atkinson (@glouiseatkinson) – 1.9 million Instagram followers

Former cleaning soap star and UK celeb Gemma Atkinson has develop into one of many main feminine UK health influencers by way of followers. She combines motivational Instagram posts along with her podcast, The Overshare, to supply recommendation on easy methods to hold match whereas being a mom.

  1. Kim French (@kimfrench87) – 1.6 million Instagram followers

Kim French launched the Imagine by Kim French health app and has one of many largest Instagram followings of right now’s UK health influencers. She posts multi-reels for exercises designed for particular physique components, in addition to train recommendation.

Kim French posts multi-reels for workouts designed for specific body parts like this one.

  1. Matt Morsia (@mattdoesfitness) – 1 million Instagram followers, 2.26 million YouTube subscribers

Matt Morsia stars within the UK’s rebooted Gladiators TV present and has a considerable following on each Instagram and YouTube. He creates well-liked motivational Instagram posts, however his bigger attain is on YouTube the place he commonly creates coaching movies, alongside unconventional content material like a house-building vlog.

  1. Gabby Daybreak Allen (@gabbydawnallen) – 1 million Instagram followers

Former Love Island star Gabby Daybreak Allen is without doubt one of the UK’s largest Instagram health trainers. She hosts the What the Well being present and posts life-style content material alongside exercise reels.

Feminine health influencers within the UK

Beneath are a number of the largest feminine UK health influencers working for the time being. To do that, we analyzed cross-platform correlations throughout Instagram and YouTube, and selected influencers who’re all creating content material in distinctive methods.

  1. Meggan Grubb (@meggangrubb) – 1.3 million Instagram followers, 536k YouTube subscribers

Meggan is without doubt one of the largest UK health influencers on Instagram and has a rising presence on YouTube. She based each the clothes model Transfer with Blue and the Past app for ladies’s health, and commonly posts workout routines, meal plans and parental recommendation.

  1. Natacha Oceane (@natacha.oceane) – 1 million Instagram followers, 1.7 million YouTube subscribers

Natacha is a biophysicist who curates coaching packages authorized by the Staff GB Olympic Staff. She posts train tips about her Instagram, and exercise routines on her YouTube channel.

  1. Courtney Black (@courtneydblack) – 838k Instagram followers, 61k YouTube subscribers

Courtney is without doubt one of the fastest-growing UK health influencers with an enormous Instagram following. She hosts reside exercises via the Courtney Black app, and likewise posts exercises and weight-reduction plan recommendation on her Instagram and YouTube channel.

  1. Chessie King (@chessieking) – 705k Instagram followers

Chessie is an skilled social media influencer, who’s labored with a number of the largest names in health, together with Nike and Adidas, and creates brief motivational exercises and life-style reels.

  1. Lucy Davis (@lucydavis_fit) – 671k Instagram followers, 254k YouTube subscribers

Lucy types herself because the “no BS health woman” and posts common exercises and train reels on her Instagram. On her YouTube channel, she posts vlogs about her health achievements in addition to hybrid health challenges.

Lucy Davis styles herself as the “no BS fitness girl” and posts regular workouts and exercise reels on her Instagram.

Male health influencers within the UK

The next signify just a few of the notable male UK health influencer examples on social media right now, which we discovered utilizing the identical technique as within the above part.

  1. Simon Chu (@hanging.coach) – 1.2 million Instagram followers

Simon is a Muay Thai coach with a gymnasium primarily based in Leeds. He posts sparring movies on his Instagram and has a number of on-line tutorials hosted on his web site.

Simon Chu posts sparring videos on his Instagram and has several online tutorials hosted on his website.
  1. Michael Griffiths (@mac_griffiths) – 1 million Instagram followers

Michael is a former Love Island contestant with a notable Instagram following. He works as a metamorphosis coach, and posts exercise routines alongside collaborations with fellow Love Island alumni, boxer Tommy Fury.

  1. McKenna Crisp (@mckennawcrisp) – 696k Instagram followers

McKenna is a Gymshark athlete and incessantly shares updates of his exercise journey on Instagram.

  1. Alex Beattie (@alex.beattie) – 627k Instagram followers

One other former Love Island contestant, Alex now promotes muscle power and weight reduction coaching routines via his exercise reels and motivational posts.

  1. Wayne Bridge (@waynebridge03) – 276k Instagram followers

Wayne is a former Premier League footballer. He now makes use of his Instagram to advertise how he retains slot in retirement. Wayne is an older health influencer, which is way much less frequent throughout the business. For those who have been trying to market your merchandise to an older viewers, you would use Tagger to filter influencers by age, and discover extra influencers with an viewers just like Wayne’s.

 

YouTube health influencers within the UK

Influencers have a tendency to make use of YouTube to submit longer content material. That is price remembering in case you’re trying to begin any influencer campaigns, because the several types of content material accessible on every platform, and the demographics of their person bases, will impression your general attain.

These 5 YouTube influencers create health movies, in addition to extra experimental viral movies, and have been chosen utilizing Tagger’s filters for UK health influencers with excessive YouTube subscriber counts.

  1. Eddie Corridor (@eddiehallwsm) – 2.87 million YouTube subscribers

Former World’s Strongest Man Eddie Corridor has one of the profitable YouTube channels of any present UK health influencer. He creates sparring movies with different well-known sportspeople, exercises, consuming challenges and viral content material.

Eddie Hall has one of the most successful YouTube channels of any current UK fitness influencer. He creates sparring videos with other famous sportspeople, workouts, eating challenges and viral content.

  1. Lucy Wyndham-Learn (@lucywyndhamread) – 2.38 million YouTube subscribers

Lucy’s house exercise health channel has over 1,000 exercise movies, with a few of her hottest movies commonly amassing hundreds of thousands of views. She’s additionally printed a number of exercise and food regimen plans on her web site.

  1. Joe Fazer (@JoeFazer) – 1.53 million YouTube subscribers

Joe has grown to develop into one of many largest male UK health influencer figures on YouTube. His movies commonly attain hundreds of thousands of views and contain health challenges, vlogs, and physique transformation recommendation.

  1. Gabriel Sey (@GabrielSeyOfficial) – 410k YouTube subscribers

Gabriel Sey has printed over 700 movies on YouTube since beginning his channel over a decade in the past. A number of of his health ideas movies have exceeded 1,000,000 views, and he additionally posts vlogs about his health journey, alongside food regimen recommendation.

  1. Lottie Murphy (@LottieMurphy) – 398k YouTube subscribers

Lottie Murphy creates approachable pilates and suppleness movies on her well-liked YouTube channel and hosts extra in-depth routines on her web site.

Instagram health influencers within the UK

Health is well-suited to Instagram because of its concentrate on photograph and video content material. These 5 UK Instagram influencers all have big followings and proof the rising reputation of health influencers on the platform.

  1. Lucy Mecklenburgh (@lucymeck1) – 1.7 million Instagram followers

Lucy Mecklenburgh is a former UK actuality TV star, having appeared in The Solely Manner is Essex in addition to a number of different exhibits. Alongside life-style content material, she makes use of her Instagram to advertise dietary recommendation and health ideas, and launched the Outcomes Wellness Way of life app to assist girls trying to drop extra pounds.

  1. Danielle Peazer (@DaniellePeazer) – 1 million Instagram followers

Danielle is a wellness influencer who focuses on dance exercises. She creates dance exercise and train reels on Instagram and YouTube, while additionally posting life-style recommendation.

  1. James Stirling (@london_fitness_guy) – 983k Instagram followers

James posts house exercise content material that makes use of minimal tools, which has helped him nurture an enormous Instagram follower rely. He additionally presents extra intensive exercises via his health app, PWER.

James Stirling posts home workout content and also offers more intensive workouts through his fitness app, PWER.
  1. Claressa Shields (@claressashields) – 824k Instagram followers

Claressa is an undisputed boxing champion and former Olympic athlete. On her Instagram, she posts motivational content material, sparring classes, and pre-fight train routines.

  1. Talia and Giulia Harte (@thehartesisters) – 810k Instagram followers

The Harte sisters are former Staff GB skiers who now handle their very own UK health influencer careers. They publish exercise reels on Instagram, usually with each newbie and superior choices or variations for house and gymnasium exercises.

How one can begin advertising and marketing with UK health influencers

It’s best to now have a better understanding of easy methods to discover UK health influencers in your area of interest, in addition to a number of the largest names selling health content material. For those who’re planning to start out using influencer advertising and marketing in your enterprise, you’ll want the suitable instruments for the job. Find out about a number of the greatest influencer advertising and marketing instruments accessible in 2024 to search out the suitable UK-based influencer to energy your subsequent marketing campaign.

 



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