Hold Observe Of Your Campaigns and Construct Your UTM Querystring in Google Sheets (Free Copy)


We’ve been helping a big ecommerce shopper with migrating to Google Analytics 4 from Common Analytics and enhancing their marketing campaign attribution to make sure they’ve correct reporting on every of the mediums and channels they’re placing to make use of, together with influencers. The most effective technique of doing that is to make sure each distributed hyperlink to their on-line retailer has a UTM querystring appended to it for Google Analytics to seize the marketing campaign data related to the go to.

I constructed a pleasant UTM Querystring app to do that on Martech Zone, but it surely doesn’t retailer any information… which your workforce could need to. So, for firms who want to manage higher and standardize their Google Analytics Campaigns, I created a Google Sheet the place they might log all of their campaigns and make sure the data handed of their UTM Querystring is standardized. Right here’s a rundown of the options:

  • Marketing campaign Date – When you double-click, you’ll get a pleasant calendar pop-up that can assist you with the date.
  • Vacation spot URL – A subject to enter the vacation spot URL. You’ll be able to also have a querystring in it and the output will incorporate any of these parameters.
  • Marketing campaign Identify – The marketing campaign identify you need to be handed to Google Analytics.
  • Marketing campaign Medium – A dropdown to pick your medium. This references the My Mediums tab beneath, so you possibly can add, delete, or enter the dropdown as you’d like. The present checklist is the usual channels presently listed in Google Analytics 4.
  • Marketing campaign Supply – A dropdown to pick the platform you’re sending from. In fact, you could possibly additionally replace this checklist utilizing the My Sources tab sheet.
  • Marketing campaign Time period – A dropdown to pick the objective of your marketing campaign. In fact, you could possibly additionally replace this checklist utilizing the My Phrases tab sheet.
  • Marketing campaign Content material – A subject to enter the content material or supply of your marketing campaign.

Take into account that many firms standardize using these parameters otherwise. That’s why I’ve the referenced tab the place you possibly can enter no matter data you need.

google sheet recording campaigns and utm querystring builder

The output Marketing campaign URL is correctly formatted, trims any pointless house off every parameter, adjusts all of the entries to lowercase, and correctly encodes the parameters to be used in a URL.

Slightly than make an unlimited formulation for the output URL, you’ll discover that I’ve some hidden columns that show every variable, after which the formulation concatenates all of the fields. I did this simply to make it simpler to troubleshoot and for customers who aren’t as savvy with formulation to have the ability to see the way it was constructed.

Be at liberty to repeat this Google Sheet to your personal account in your personal use. Simply choose File > Make a Copy and you’ll copy this to your personal Google Workspace occasion.

copy google sheet to my drive

When you want to obtain and work with the file domestically in Excel, pay attention to one limitation: it’ll solely work offline on Microsoft Workplace for Home windows. Excel for Mac doesn’t acknowledge the =ENCODEURL() operate in Excel, so the formulation will produce an error. That is true of Office365 on-line as properly. Fairly loopy that Microsoft hasn’t acquired that purposeful at this level!

I hope you get pleasure from this freebie! I assumed it’d are available helpful to our viewers.

View And Copy Google Sheet

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