How Lengthy Ought to Your Instagram Reels Be?

Not all Reels are created equal!

Relying on the size of your Reel, you usually tend to attain sure individuals. So it’s necessary that you just select the “proper” size of video to serve your final targets with the Reel.

Now, after all, there is no such thing as a excellent size or secret recipe that ensures success. However, typically there are three ranges of video size that serve completely different functions and folks, and are more likely to get distributed in another way by Instagram.

For the fast and soiled on what size of Reels to decide on, take a look at this Instagram submit:

5-15 Second Movies

These are the epitome of quick kind movies. They’re fast, punchy, and simply consumed. These don’t need to be leisure solely however they need to be quick and to the purpose.

These are for tremendous high of funnel. They’re for mass distribution and consciousness solely. There ought to NOT be a name to motion in these movies. They’re merely to introduce as many individuals as potential to your model. You need viewers to have a optimistic interplay with the video (watch the entire video, watch greater than as soon as, just like the Reel, share it, and so forth.) to spice up total video efficiency and improve the chance that your content material can be proven to that viewer once more.

These movies are likely to have increased “virality” which means they get extra distribution in Discover and beneficial movies. Instagram is extra more likely to distribute the sort of content material over longer movies.

15-30 Second Movies

These mid-length Reels are supposed to construct relationships and belief with each your viewers and common non-followers – ie. these individuals who have seen your quick Reels and interacted positively however aren’t but following you.

These Reels ought to be a bit extra of a value-add kind content material: ideas, quick tutorials, sources, insights in your business, behind the scenes of your model, and extra. The concept is to get these viewers to need to know extra and make you extra acquainted to them.

When creating these movies, you don’t want massive ask calls-to-action. No “go to the hyperlink in bio” or “go to our web site for extra”. As a substitute, hold the CTA to an IG associated request like following you, sharing the submit, and so forth. And you must undoubtedly not use a CTA on each one in all these posts – be strategic about if you embody them.

30-90 Second Movies

Longer Reels are to serve your viewers. That is the place you’ll be able to share detailed ideas, tutorials, data, product information, testimonials, and extra. These are speaking on to your followers and prospects so ensure the language and function is pushed in direction of serving to them.

As for CTAs, go nuts! Sure, embody your hyperlink in bio or go to web site or store now actions in these movies. That’s what we need to use them for. Now, you don’t “have” to place a CTA in each lengthy Reel, however most of them ought to have some type of motion request even when it’s so simple as asking the viewer a query for them to reply.

These movies usually are not as more likely to find yourself within the Discover web page or suggestions. However they’re extra more likely to drive conversions. Though, I’ll depart the caveat that almost all Reels are NOT good for conversions, typically. They’re sometimes the bottom changing content material on IG – Tales and feed posts are higher at driving visitors and gross sales. So simply hold that in thoughts if you’re crafting your Reels, figuring out your CTA, and eager about the place you need your leads and gross sales to come back from.


With all of this in thoughts, take a while to be sure you’re drafting the absolute best scripts, content material, and CTAs (the place relevant) on your Reels along with selecting the perfect size on your desired outcomes and optimize the outcomes Reels can create for you.

And, don’t neglect, it’s by no means about “one factor” on Instagram. Simply since you would possibly love these quick 10 second Reels doesn’t imply these are the one ones you must use. Combine within the longer kind movies sometimes too. And don’t neglect your different types of content material on Instagram both! Maintain posting your Tales and feed posts to optimize your total content material technique.

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