Ideas & Methods for Podcasters

Instagram has turn into a necessary platform for selling podcasts. With over two billion lively customers, Instagram gives podcasters with an unlimited viewers for his or her exhibits. Nevertheless, with a lot content material on the platform, it might probably take time to face out and appeal to listeners. On this article, we’ll share some suggestions and techniques for selling your podcast on Instagram.

In relation to podcast promotion, the primary issues that come to thoughts are podcast directories, similar to Spotify or Apple Podcasts. Generally YouTube, because it means that you can share video podcasts there. Whereas Instagram is usually the final possibility. However this platform has an enormous potential for audio storytellers, even when Instagram isn’t deliberately designed for audio content material. Within the meantime, Instagram is value your time if you wish to promote your present to broader audiences. Right here’s why.

🟣 Selling podcasts on Instagram is crucial for creators as a result of it gives an unlimited viewers and a room to achieve potential listeners: Instagram has over two billion lively customers, making it a main location to achieve new audiences.

🟣 The platform additionally presents numerous options that may assist podcasters appeal to listeners, similar to Instagram tales, Reels, and Reside streams.

🟣 Instagram helps you create a neighborhood round your podcast. By utilizing the platform to have interaction with listeners, you possibly can construct a loyal following and create a way of belonging to your viewers. What’s extra, on Instagram, you possibly can collaborate with different podcasters or influencers and cross-promote one another’s exhibits to achieve new audiences.

🟣 Touting your podcast on Instagram also can assist with model recognition and credibility. By sharing behind-the-scenes moments, listeners’ suggestions, and visitor interviews, you possibly can humanise your podcast in a manner.

Let’s discuss in regards to the methods you possibly can leverage to draw Instagram customers to your podcast.

#1. Create a devoted Instagram account to your podcast

Step one in touting your present on Instagram is to create a devoted account for it. This web page ought to have a novel username and profile image that displays your present otherwise you as a bunch. For intstnace, you should utilize your podcast’s identify as your deal with to make it simple for folks to search out you. In addition to, be sure you embrace a bio that describes your present and gives a hyperlink to your web site or most popular listening platform.

💡We have lined extra of the following pointers in our Instagram optimisation information.

One of many easiest but handiest methods to advertise your podcast on Instagram is to embrace a hyperlink to your podcast listing in your bio. The explanation why it is essential is that Instagram is primarily a visible platform that focuses on photos over textual content. Because of this, direct hyperlinks to exterior websites or platforms are restricted, as you possibly can’t add then in captions.

Your bio is among the few sections the place you possibly can share a clickable hyperlink. By doing this, you can also make it simpler for potential listeners to entry your podcast, growing the possibilities of them checking it out and subscribing.


💡Tip: Every time you share a put up or story saying a brand new episode, do it with Combin Scheduler, as this free Instagram content material planner means that you can mechanically add a brand new hyperlink to your bio when sharing a put up or a narrative. Thus, you will not must manually change it every time you announce a brand new episode on Instagram.

#3. Share teasers of recent episodes and behind-the-scenes photographs

Tease upcoming episodes of your podcast by sharing a photograph or video that highlights what listeners can count on to listen to in your present. Use this chance to create buzz and construct anticipation for the episode’s launch. You too can share behind-the-scenes photographs or movies of the podcast manufacturing course of, since this provides listeners a glimpse into the work that goes into creating the podcast and makes them really feel extra linked to the present.

#4. Collaborate with different podcasters and Instagram influencers

Collaborating with different podcasters or Instagram influencers may help you attain new audiences. Contemplate partnering with somebody who has an analogous viewers to yours and cross-promote one another’s podcasts or invite them to be company in your podcast, in order that they’ll put it up for sale on their Instagram accounts as effectively.

#5. Use Instagram tales and Reels

Instagram tales and Reels allow you to share fast, participating content material which will aid you appeal to much more listeners. Simply be inventive and use music, transitions, and hashtags to make your Reels and tales stand out.

💡In our information on superior Reels methods, we’re sharing easy methods to take your Reels to the subsequent stage.

#6. Use related hashtags and geotags to extend discoverability

Hashtags and geotags may help your posts attain a bigger but related viewers. Use hashtags that relate to your podcast’s matter or trade and put geotags above your content material to advertise the present to folks in particular places or those that attend occasions associated to your podcast’s matter.

#7. Host giveaways or contests to have interaction with followers

You may give away merchandise associated to your podcast, similar to T-shirts, stickers, or mugs and encourage folks to enter the giveaway by tagging their pals or sharing your put up.

#8. Cross-promote on different social media platforms and web site

Ensure that to cross-promote your podcast on different social media platforms and your web site. Share hyperlinks to your podcast on Twitter, Fb, and LinkedIn. You too can create a web page in your web site devoted to your podcast and embrace hyperlinks to your episodes and social media accounts.

Content material Concepts for Podcasters on Instagram

When you wrestle to give you content material for Instagram, catch a couple of concepts beneath.

Share quotes or excerpts from podcast episodes

Sharing the funniest and most intriguing highlights from the interviews along with your company is a wonderful option to promote your present. Use a instrument like Canva to create visually interesting graphics that function a quote or spotlight a key level from the episode.

💡By the way in which, catch recommendation from our design staff on easy methods to create smashing Instagram visuals even for those who’re that a lot of a designer.

🎙Create smashing podcast interviews even with distant company with Waveroom, a digital podcasting studio. Waveroom means that you can file an interview or a solo present in high-quality. Resulting from native recording, each audio and video after you save them will sound and look simply nearly as good as they do throughout the session.

Put up photographs or movies of company and hosts

Sharing photographs and movies of your company and co-hosts may help you construct a private bond between the present and your listeners. Add a photograph or video of the host recording an episode or a behind-the-scenes have a look at the visitor’s preparation for the interview.

Share sneak peeks of upcoming episodes

Tease upcoming episodes by sharing a sneak peek of what listeners are about to listen to within the upcoming present. Or you possibly can share a photograph or video of a visitor or a teaser clip of a very thrilling half from the upcoming episode.

Spotlight listeners’ suggestions and critiques

Sharing listeners’ ideas and critiques may help construct credibility to your podcast and, thus, appeal to new listeners. Share screenshots of optimistic critiques or function viewers suggestions in your Instagram tales or Highlights.

Host Instagram Reside streams

Instagram Reside, not like different content material, helps you join with listeners in actual time. Host an Instagram Reside session the place your viewers can ask questions, present suggestions in your podcast, and even meet a few of your company.

📆 Month-to-month Instagram Content material Plan for Podcasters

Here is a pattern plan you can customise primarily based in your podcast, viewers, and the podcast add schedule:

🎙 Week 1:

Monday: Share a teaser picture or video for the upcoming podcast episode

Wednesday: Share a quote or excerpt from a previous episode

Friday: Host a Q&A session with a visitor or listener

🎙 Week 2:

Monday: Share behind-the-scenes photographs or movies of the podcast manufacturing course of

Wednesday: Share a related information article or trade development associated to the podcast’s matter

Friday: Share user-generated content material from listeners

🎙 Week 3:

Tuesday: Share a sneak peek of an upcoming episode

Thursday: Host a giveaway or contest to have interaction with followers

Saturday: Share photographs or movies from a stay occasion or meetup

🎙 Week 4:

Monday: Share a quote or excerpt from a previous episode

Thursday: Share a photograph or video of a visitor or host

Sunday: Put up an Instagram Reel with the content material out of your upcoming episode.

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