Insights from Gross sales Director at VDO.AI

Navigating the Way forward for AdTech in Korea: Insights with Sungkwon, Korea Gross sales Director at VDO.AI

Studying Time: 3 minutes

South Korea is a quickly rising market, and one business that has seen important progress lately is the promoting and advertising sector. To achieve perception into the state of AdTech in Korea and the challenges confronted by the business, we had the pleasure of sitting down with a seasoned gross sales director Sungkwon Cheon who has intensive expertise within the AdTech area.

On this unique interview, we delve into his journey within the business, his ideas on the present state of AdTech in South Korea, and his predictions for the way forward for digital promoting within the nation.

Together with your expertise within the AdTech business, how have you ever seen it evolve over time and the way has that formed your strategy at VDO.AI?

Wanting again over the previous decade, there have been important adjustments within the adtech business, and the tempo of those adjustments has been remarkably quick, with none comparable benchmark.

Whereas technological developments have been a driving pressure behind these adjustments, I consider it’s human expectations which have risen at an extremely speedy and excessive degree, surpassing the tempo of technological progress. In an effort to meet the expectations of consumers and sustain with the quickly growing calls for, corporations like VDO.AI are repeatedly evolving.

What has been your most necessary studying in these 15+ years of labor expertise?

Regardless of how nice a product is, if one fails to know and grasp the state of affairs of the particular person making the acquisition, it turns into tough to shut the deal. In different phrases, the flexibility to know and empathize with the state of affairs is essential. This capability results in the event of trusting relationships, which in the end yield constructive outcomes. I consider in and have skilled that firsthand.

How do you steadiness the wants of your stakeholders, similar to clients, staff, and shareholders, and what methods have been profitable in reaching that steadiness?

As talked about earlier, understanding the state of affairs and having a excessive degree of comprehension are necessary. Particularly within the early phases of a working relationship, I consider that growing listening time reasonably than talking time enormously help in understanding the state of affairs.
Nonetheless, listening alone will not be sufficient. It’s essential to observe up with strategic actions and successfully summarize the state of affairs for higher communication with stakeholders. In abstract, the method entails listening attentively, summarizing, sharing, and discussing opinions on the following steps.

Might you give us a fast replace on what is occurring in AdTech in Korea proper now and what options VDO.AI is providing to satisfy the present wants of the market?

As of 2023, the adtech market in Korea has exceeded 60% and is quickly rising. Many opinions recommend that throughout the subsequent three years, the digital promoting market will surpass 80%. Nonetheless, when it comes to variety, there are nonetheless shortcomings. Whereas there’s an abundance of digital promoting of comparable types, there’s a lack of differentiated and enticing codecs just like the merchandise supplied by VDO.AI. Subsequently, I firmly consider that VDO.AI‘s distinctive digital promoting codecs will proceed to evolve and obtain important progress.

About Sungkow

Mr. Cheon Sung-kwon has accrued various experiences within the promoting business for over 18 years, having labored with each advertisers and companies. Particularly, over the previous decade, he has carefully witnessed the speedy evolution of promoting and advertising, staying well-versed within the newest promoting and advertising developments via steady marketing campaign planning and execution. He possesses precious experiences that allow him to know the views of each advertisers and companies, together with their intentions and responses.

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