Introducing INTENTIVE: B2B’s First and Solely True Purchaser-Stage Intent Platform


Since 1994, NetLine has processed billions of first-party information factors as enterprise leaders around the globe engaged with content material to make better-informed choices. 

But, regardless of what we’ve delivered, we knew there was extra on the market.

Particularly, your consumers.

Your Patrons Are Out There

With almost 15k+ items of content material on the platform, a given buyer’s belongings often account for 0.03% of all content material. For years, our shoppers gladly labored with us to supply first-party leads that particularly engaged with their very own content material.

The fact, nevertheless, is that 99% of their ICP had been partaking with content material on our platform—they simply weren’t partaking with their content material. 

They had been lacking almost all of their purchaser’s journey…

However not anymore.

Welcome INTENTIVE: The Subsequent Frontier of Purchaser-Stage Intent Insights

At present, we’ve launched INTENTIVE—a revolutionary product we consider will change the way in which B2B organizations establish and method consumers.

By means of INTENTIVE, you’ll be capable of flip these Unidentified Future Alternatives into recognized buyer-level identities.

What’s INTENTIVE? 

INTENTIVE is the one buyer-level intent platform delivering real-time insights into “who” is actively expressing intent in an account, “what” actions that individual is taking, “when” these actions passed off, and uniquely “the place” these actions occurred.

INTENTIVE is uniquely powered by first-party information, affords buyer-level transparency, and completely blends on-line and offline Occasion Intent information. 

Why Does INTENTIVE Matter for At present’s B2B Organizations?

Intent information, particularly buyer-level intent information, issues as a result of it supplies a path towards understanding the wants and timelines of your potential consumers.

For years, entrepreneurs and gross sales reps have struggled to constantly and efficiently establish and interact the correct prospects from in-market accounts. Intent information promised to simplify and even resolve this challenge.

INTENTIVE’s buyer-level focus delivers on these guarantees, fixing a large number of challenges for companies in a single fell swoop.

How is INTENTIVE completely different from current intent options?

Finally, INTENTIVE separates itself from different intent-based options by focusing totally on real buyer-level intent information

Current intent options goal and report on account-level intent. Many of those options and distributors additionally obfuscate their choices, stating they supply purchaser intent when really they don’t. In truth, they’re merely insights round a selected account,  offering you no transparency into who’s actively exhibiting that intent and or partaking within the exact actions you’re most all in favour of.

Maybe the best challenge with these current options occurs to be that they’re designed to seize intent-based on one distinctive contact level: Pageviews.

Pageviews Supply Minimal Intent Worth

The idea for 99.9% of all intent information available on the market comes straight from pageviews. Sans INTENTIVE, these options curate these information units based mostly upon this habits, which lasts seconds, if not milliseconds, lengthy.

These pageviews are then referenced in opposition to historic baselines on the IP deal with and firm area. Successfully, each single current intent vendor (thanks largely to Bombora’s principally commodified standing units) affords the identical stage of insights as their rivals.

Purchaser Confirmed Initiatives

For years, NetLine has been capturing intent information from actual customers about if and once they may be in-market for various options. We’ve captured customized, intent-rich, customer-specific insights straight from prospects, leading to extra environment friendly capitalization connecting the dots to who’s in-market. This exercise is mined on a real-time foundation and intercepted as soon as a purchaser has met or exceeded every aspect required to outline intent.

What Does INTENTIVE Report On?

INTENTIVE at the moment acknowledges and studies on billions of information factors, together with:

  • 285 District Occasion Exercise Varieties 
  • 11K+ Intent Matters
  • 329K Intent Key phrases
  • 247 Industries
  • 37M+ Persona Filtering Attributes
  • 100M Offline Actions by way of Informa Occasions

How Does INTENTIVE Supply its Knowledge?
Lengthy earlier than first-party information was cool, one-to-one information was NetLine’s focus. Our fully-permissioned and voluntarily-provided consumer information is the bedrock of INTENTIVE, however that’s not all this unbelievable product is housing.

  • The NetLine Platform

    • The muse of the whole lot NetLine does finds its approach again to our first-party content material registrations. With greater than 200+ codecs, INTENTIVE leverages information straight from the worldwide content material consumption habits occurring throughout our platform.
  • Informa
    • Occasion Intent: The most important proprietor and operator of bodily occasions on the planet, to not point out our guardian firm, Informa, delivers 500+ B2B occasions every year. Not solely will these occasions merely deliver collectively consumers, sellers, and decision-makers in a single place and time, they energy among the most intriguing intent indicators discovered inside INTENTIVEa function we name Occasion Intent.
    • Content material Consumption: Masking greater than 3,000 distinctive areas of curiosity and supported by 1000’s of trade consultants, Informa operates an all-star model portfolio that includes marque names like Black Hat, Content material Advertising and marketing Institute, Darkish Studying, and IndustryDive, the corporate boasts greater than two billion month-to-month interactions from B2B professionals.

As INTENTIVE evolves, extra information factors are more likely to be added.

How Can INTENTIVE Be Used?

INTENTIVE’s major operate is to speed up gross sales outcomes by making buyer-level intent information actionable. 

Particularly, NetLine sees 4 use circumstances the place the product can present actual worth:

USE CASE WHY IT’S IMPORTANT INTENTIVE FUNCTIONS
GROWTH The first use case for INTENTIVE is to advance income development for your enterprise. There are three particular capabilities within the platform that energy this use case. Purchaser Discovery: Determine WHO is actively expressing intent inside a given account
Purchaser Monitoring: Load your current account listing and know exactly what these accounts are doing and WHO inside the accounts are expressing intent
Purchaser Prioritization: Leverage real-time learnings to optimize preliminary outreach, fine-tune context on discovery calls, and prioritize in-market consumers
ACTION With a view to progress with something, we should take motion. When mixed with NetLine’s Portal, INTENTIVE’s intensive buyer-level insights and datasets grow to be a strong dynamic duo. Knowledge Activation: Closed-loop knowledgeable content-centric lead gen campaigns.
Actual-time Insights: Supply of trending consumers by way of e-mail notifications and companion Salesforce app.
RETENTION Even when you’re assured your shoppers are comfortable, it pays to conduct aggressive analysis.

In any case, analysis performed by Frederick Reichheld of Bain & Firm reveals rising buyer retention charges by 5% will increase income by 25% to 95%. Whatever the economic system’s well being, retaining clients is extraordinarily precious. 

Buyer Conduct Remark: Determine if/when they’re partaking with aggressive manufacturers. 
Personalize Current Outreach: Leverage insights from purchaser habits occurring outdoors of your merchandise and buyer touchpoints.
Cross-Promote/Upsell: Figuring out shopper analysis on associated companies helps tailor cross-selling or up-selling affords accordingly.
COMPETITIVE INTELLIGENCE Maintaining a tally of the competitors is at all times a good suggestion…particularly when you recognize they’re snooping round or making an attempt to poach your shoppers. Monitor Competitor’s Accounts: Perceive what people are doing to establish strategic initiatives.

Utilizing INTENTIVE

We’ve highlighted quite a lot of features of this exceptional instrument. Earlier than we wrap up, let’s discuss how the 2 major consumer departments can anticipate to place these options to good use.

How Can Gross sales Finest Use INTENTIVE?

Purchaser-level intent information is essentially the most actionable data obtainable for gross sales professionals.

Simply as intent information may help you establish and prioritize accounts in your ABM endeavors, the identical course of could be utilized to consumers which can be actively researching or contemplating your services or products. 

Save Time & Save Cash
Spray and pray can go away.

By concentrating on in-market consumers who’ve exhibited intent indicators, your advertising and marketing and gross sales efforts instantly grow to be more practical and higher acquired.

NetLIne’s personal gross sales reps estimate that INTENTIVE saves them roughly a complete day’s value of labor every week.

What may you and/or your gross sales group do with an additional day to promote?

Enhance Lead High quality
By reaching out to prospects who’re already all in favour of what it’s a must to provide, you’ll have smoother discovery calls and have conversations with professionals who truly sit up for listening to from you.

Improve Shut Charges
Belief is the whole lot. INTENTIVE supplies the knowledge essential to create extra customized and related messages, enhancing your stage of trustworthiness.

As a result of buyer-level intent information offers you an in depth view right into a prospect’s priorities, challenges, and timelines, you’ll additionally know exactly tips on how to assist.

How Can Entrepreneurs Finest Use INTENTIVE?

Entrepreneurs may discover the knowledge discovered inside INTENTIVE fairly disruptivein a great way.

Determine Your Prospects
Purchaser-level intent information lets you establish precisely who’s consuming content material, attending occasions, and affords a clear lens into your entire purchaser’s journey. These insights will assist establish what’s of curiosity and, extra particularly, share who’s .

Goal Extra Successfully
Figuring out exactly who to succeed in is kind of liberating. You’ll save numerous hours researching, executing, and optimizing—to not point out the cash saved.

Have interaction Extra Efficiently
A direct good thing about refined concentrating on is elevated engagement. Whether or not we’re speaking improved ABM or e-mail lists, social media advertisements, or making a gross sales name, reaching out to prospects with messages which can be related to their wants makes issues infinitely simpler.

These insights discovered inside the product aren’t meant to stay in a reasonably report. These insights have to be actioned and put to make use of by Gross sales and Advertising and marketing. NetLine may help you’re taking step one by operating extraordinarily focused lead gen campaigns powered by the insights INTENTIVE has dropped at life.

As an example, if INTENTIVE acknowledges the people displaying intent, NetLine may help a shopper attain these individuals to transform the Persona to an precise Person who consumed their content material.

Seeing is Believing

INTENTIVE aspires to do one thing completely differentand arguably much better and much more actionable.

There’s loads extra to discover by this instrument and we’ll deliver you extra within the not-too-distant future.


Able to see the proof? B2B entrepreneurs and income group leaders are welcome to be a part of the INTENTIVE waitlist to kick off their free 14-day trial. See for your self precisely why UFOs are solely the beginning of understanding the entire purchaser’s journey.



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