Is 2022 the time to start out your model’s TikTok account?

Until you’ve been residing beneath a rock, you’ll have heard about TikTok by now. TikTok is a well-liked video-sharing app that gives a complete new stage of connection along with your audience. At this time everybody from influencers to celebrities and family manufacturers is flocking TikTok.

Entrepreneur famous that TikTok is the social media platform that gives probably the most long-term potential. There are a lot of energetic customers that create and devour content material in a approach that feels extra private.

So, is TikTok for manufacturers?

The quick reply is YES. Nonetheless, it’s positively not the best match for EVERY enterprise however NOT for these causes:

“My model already has too many social media platforms.”

Some manufacturers might imagine they have already got sufficient social media accounts to handle, they usually don’t want one other one so as to add to their checklist. Whereas which may be a legitimate preliminary response, investing in TikTok this 2022 is likely to be good for manufacturers for the long run. Even when the model doesn’t instantly create tons of content material in the beginning of the 12 months, it could nonetheless be a good suggestion to at the least create a TikTok account to order the enterprise’ username on the platform and begin creating content material for the subsequent quarter as a substitute.  

“The app is only for GenZ.”

Manufacturers could initially assume that TikTok is only for Gen Z and that their audience is just not there. However manufacturers could also be pleasantly stunned. Like different social media platforms of their early days, TikTok began as a platform for the youth, with little or no worth for manufacturers. It’s anticipated that similar to different social platforms, TikTok is poised to develop extra this 12 months, with an viewers spanning a number of generations for the years to come back.

Listed here are particular indicators why your model ought to give TikTok a attempt:

·   Your audience ranges from ages 16 to 30.

·   You’re seeking to broaden model consciousness to a youthful viewers.

·   Your services and products could be showcased simply in a video.

·   Your model is comfy sharing gentle and unfiltered model content material.

·   Your model is receptive to attempting one thing new.

·   Your model doesn’t thoughts spending time experimenting with content material on TikTok.

Why is 2022 the best time to make use of TikTok for manufacturers?

If not now, then when? The very first thing that manufacturers want to bear in mind is that TikTok is greater than only a fad at this level. It’s not going away anytime quickly.

The platform’s meteoric success has led different social media platforms to really feel threatened about its ongoing recognition. One in all these is Instagram which lately modified its technique to take a extra video-centric strategy with the announcement of Reels. The truth that different social media platforms are already admitting that they’re attempting to maintain up with TikTok ought to be a testomony in itself. Listed here are different the explanation why your model ought to be on TikTok by now:

REASON 1: It evokes natural development.

TikTok’s modern algorithm permits a model’s account to achieve folks based mostly on how a lot they just like the content material. The extra TikTok customers watch a model’s content material, the extra doubtless they’ll see its content material reappear on their feed.

Moreover, video completion is large on TikTok. At any time when customers watch a TikTok video in full, the algorithm will doubtless recommend the video to different customers’ feeds. When extra TikTok customers end the model’s movies, that video will seem on extra feeds.

REASON 2: It’s a terrific platform to construct communities.

Social media customers these days devour content material by way of movies, and group constructing is the beating coronary heart of the TikTok platform. As such, manufacturers ought to take a look at TikTok as a possibility to be a part of a group. Sharing modern concepts and knowledgeable opinions will invoke the pursuits of like-minded people inside the TikTok group.

REASON 3: TikTok adverts don’t appear to be adverts.

Gen Z doesn’t like hard-sell promoting. That’s the rationale why 51% of the youthful technology use ad-blockers. It goes with out saying that conventional advertising is not going to work effectively with the TikTok viewers. Manufacturers want to search out methods to create much less invasive movies and interesting content material that may seize the eye of their audience.

REASON 4: It affords top-tier user-generated content material.

The Gen Z and Millennials on TikTok worth authenticity greater than the rest. They’ve grown bored with the same old advertising gimmicks. TikTok’s most vital benefit is its user-generated content material. TikTok drives video content material organically as a part of its algorithm design. Because of this, it encourages user-generated content material by way of its hashtag problem ideas each time doable.

REASON 5: It has an enormous rising worldwide viewers.

The TikTok platform has each day energetic customers in over 150 nations. Furthermore, viral movies on the platform can attain everywhere in the world. With over 2 billion downloads and 800 million energetic customers worldwide, this is a superb alternative for manufacturers which might be attempting to achieve the worldwide market – it’s an efficient platform to attach with a brand new viewers in different nations.

TikTok Content material to Promote the Model

·   Unfiltered movies created by the staff.

The highest content material shared by manufacturers is their very own uncooked and unfiltered video content material created by the staff. Manufacturers will usually make movies with their telephones on pure lighting. TikTok customers need to watch real interactions that they will relate to. Contemplate creating a couple of behind-the-scenes movies made by staff of the model and even some fast product tutorials and knowledgeable product suggestions and hacks for extra instructional content material that add worth to customers.

·   Person-generated content material

As manufacturers begin to share their very own movies and acquire followers, it’s very doubtless that some TikTok viewers will work together with the model. Manufacturers can encourage their viewers to recreate their movies, use their merchandise, report response movies, or create “duets” with the model’s movies. These are all wonderful alternatives for user-generated content material to advertise engagement on the platform. 

·   Influencer-generated content material

Influencer advertising has been gaining traction over the previous few years, and it’s been thriving on TikTok as effectively. Nonetheless, manufacturers additionally have to be strategic concerning the influencer they select to collaborate with. The simplest influencers are those that are energetic within the model’s trade and who’re trusted to provide partaking content material for his or her viewers.

·   Make TikTok movies, not adverts.

Manufacturers want to recollect this mantra from TikTok themselves: “Don’t make adverts. Make TikToks.” It’s mainly a content material directive for manufacturers to be extra artistic and genuine with their movies by making content material that may add worth and converse to the wants of their viewers. That is why hyper-edited and curated content material usually are not so effectively obtained on the platform. The TikTok viewers values authenticity extra, and types must combine this into their video adverts by showcasing their merchandise the TikTok approach: real and artistic.

How Shakr Can Assist Manufacturers Succeed on TikTok this 2022

Shakr allows manufacturers to create dynamic video adverts campaigns with product catalogs for social media platforms like TikTok. With the assistance of Shakr’s video creation instrument, manufacturers can create tons of of movies at scale, every distinctive to their particular person product catalog.

In different phrases, manufacturers are empowered to make tons of and even 1000’s of video adverts at scale, all of which could be hyper-personalized and localized with their goal demographics. Shakr gives scalable video adverts for manufacturers with best-in-class instruments that may assist them succeed on TikTok:

·   Creating movies at scale

Successful manufacturers create dozens, tons of, or 1000’s of movies based mostly on their marketing campaign targets.

·   Adopting specialised video creation instruments

To succeed, profitable manufacturers want easy and easy-to-learn applied sciences that may be deployed at scale.

·   Producing movies at pace

Conventional video manufacturing strategies take a lot time. Manufacturers must get their video belongings inside minutes at scale, not days or perhaps weeks,

·   Using placement liquidity

With extra product placements and video codecs for numerous platforms, manufacturers have the luxurious to simply create customizable movies for his or her feed, tales, and different placements on social media.

·   Scaling the best-in-class video artistic

Scaling and automating movies at scale wouldn’t assist if the standard is lower than requirements. With Shakr, manufacturers can produce high-quality movies at scale for his or her merchandise.

·   Doubling down on personalization for 2022

TikTok viewers are extra inclined to observe movies which might be tailor-made for them somewhat than generic adverts. With Shakr, manufacturers can create top-quality and customized movies at scale for his or her audience.

This 2022, Shakr will assist your model begin creating profitable video advert campaigns on TikTok!

We’re right here that can assist you create profitable advert campaigns with profitable movies on the most well liked video-sharing app right now. Shakr will enable you to create partaking video content material that may assist enhance your model’s visibility on TikTok.

Wish to be taught extra? Schedule a discovery name with us now!


Schwartz, M. (2022). This Is Why Your Model Ought to Be Utilizing TikTok Proper Now. Retrieved 9 February 2022, from

Simpson, J. (2022). Council Publish: Why Your Enterprise Ought to Be On TikTok (And 4 Sorts Of Content material To Promote Your Model). Retrieved 9 February 2022, from

Why You Ought to Be Utilizing TikTok for Enterprise in 2022. (2022). Retrieved 9 February 2022, from

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