Join Associate Highlight: Tappa | TUNE

Tappa - TUNE Partner Spotlight April 2023

Tappa is a cellular know-how firm that strives to offer every consumer of their community the optimum on-line expertise, from begin to end. They’ve labored with key companions like Actual Madrid, Tottenham Hotspurs, Liverpool FC, and extra to curate a novel digital expertise for his or her fan base. In addition they have unique partnerships with high content material, overview, and weblog websites. Preserve studying to be taught extra! 

Q: Are you able to give us a high-level overview of Tappa?  

A: Tappa is a human-first cellular know-how firm empowering people to precise and expertise extra whereas participating with the manufacturers they love. 

Q: What are the highest methods you promote manufacturers?  

A: Tappa promotes manufacturers in numerous methods throughout a number of channels, nonetheless, our principal promotional technique is thru our owned and operated keyboard merchandise. Tappa has partnered with a number of the largest organizations globally to develop customized keyboard applied sciences for his or her fan base and followers to obtain and use on their cellular units. This enables manufacturers to advertise their merchandise to a novel consumer base in locations they’ve by no means been in a position to attain earlier than.  

Moreover, Tappa has an unique community of third-party writer partnerships to advertise model affords and might customise each model marketing campaign relying on what that model is on the lookout for. These channels embody content material publishers, browser apps, homepages, begin pages, browser add-ons, and weblog/overview/deal websites. 

Q: What’s the complete attain of your viewers?  

A: Tappa’s complete attain surpasses 500+ million customers. 

Q: Which verticals carry out the perfect with Tappa?  

A: Tappa’s high performing verticals are e-commerce/retail, journey, electronics, and style. Now we have a “testing” mentality so even when your model doesn’t fall into our present high verticals, we’re open to testing most model affords. 

Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months?  

A: We presently run a particularly profitable marketing campaign for Etsy. The good half about Etsy is their huge product class which permits Tappa’s consumer base to search out merchandise they’re on the lookout for every day. 

Q: What’s one thing distinctive about Tappa?  

A: Tappa has entry to customers the place nobody else does — within the keyboard surroundings! The keyboard is essentially the most used software on each cellular machine, being opened roughly 80 instances per day on common. This enables manufacturers to achieve customers anyplace on their cellular machine with Tappa’s in-keyboard browser know-how. 

Q: Any business developments or insights to share with manufacturers?  

A: Listed here are a number of: 

  • In 2022, 72% of all retail web site site visitors got here from cellular units.  
  • In 2022, 62% of orders from retail web sites got here from cellular units.  
  • As of 2023, $511.8 billion in retail e-commerce gross sales got here from cellular units. 

Prospects who want to work with Tappa can request an introduction immediately in Join, TUNE’s companion ecosystem. Questions? E-mail us at [email protected]


Tie Davidson

Tie Davidson is a seasoned veteran within the Affiliate Advertising house. Because the Partnerships Supervisor at TUNE, he’s dedicated to sharing his business information and experience with manufacturers, companies, and media companions, whereas offering schooling and assist for his or her program recruitment efforts. Tie presently resides in NYC, and spends his spare time as an area meals influencer and life coach.

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