Key phrase Hole: How you can Uncover Your Rivals Natural Key phrases

ASO is important for growing the success of your cellular app. It permits you to enhance your app’s search rankings by making it simpler to seek out by customers and obtain your app. To extend your app’s visibility, one of the crucial necessary step by means of your ASO is key phrase choice. That is the place key phrase hole comes into the image. When you handle to perform that, it mechanically drives extra downloads, that means income, and a longtime consumer base. By offering correct info to customers about your app, ASO lets you improve the standard of your consumer expertise. It will help you distinguish your self in a mass market. Lengthy story brief, it should help you to unlock your full potential and acquire a aggressive benefit. 

Though the affect of ASO is inevitable, not each UA supervisor can handle to use it to their app. The explanation behind that’s that optimizing the key phrase listing of your app is a difficult job. Right here is why;

  • Lack of accessible knowledge: There may be restricted knowledge accessible on key phrases that customers ceaselessly seek for. Monitoring all of the doable choices one after the other is sort of not possible and intensely time-consuming. It’s making it tough to find out which key phrases to focus on. 
  • Excessive competitors: There are thousands and thousands of apps accessible available in the market. The competitors for rating by key phrases may be very fierce. 
  • Adjustments in algorithms: App retailer algorithms are evolving daily. That’s the reason It’s tough to catch up and optimize your key phrase listing accordingly. 
  • Restricted key phrase choice: The outline of your app and its metadata have a restricted subject for adapting all of the key phrases. Key phrase choice needs to be made efficient. 
  • Poor or no ASO technique: With no well-defined ASO technique, it’s not possible to optimize your key phrase lists and uncover what it is best to prioritize. 

Contemplating the significance of ASO, these challenges are fairly worthy to work on. There isn’t a doubt that time-saving and sensible options are gold in app advertising. Due to this fact we are able to proudly say that now we have simply the precise device for you.

Key phrase Hole

This device supplies you the details about which natural key phrases you and your chosen competitor have been utilizing. It provides you insights into the key phrases that

  • you might be uniquely ranked 
  • you and your competitor mutually ranked 
  • your competitor uniquely ranked 
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With this info, you may allow your rivals’ ASO methods and observe how nicely your technique is working to your app. The key phrase hole will mechanically listing the rankings for every natural key phrase. It helps to avoid wasting an infinite period of time by analyzing you. Whereas utilizing the info, you may establish the alternatives to optimize each your ASO technique and paid marketing campaign methods you’ll conduct with Apple Search Advertisements. 

Right here you may see an instance of a key phrase hole consumer face, for mutually ranked key phrases utilized by the Fishdom app and Bubble Witch 2 Saga app.

Our consultants have give you an awesome algorithm for growing this device. Inside the key phrase hole, you may see some metrics which are uniquely ready only for our product. They are going to give you a sensible, time-saving consumer expertise which is extremely in request within the app market. Let’s dive into the metrics one can find by means of the key phrase hole. 


Checking which orders your app is ranked for each single key phrase that you simply used, is clearly an not possible job. Particularly in a dynamic surroundings just like the app market. It is going to require hundreds of staff and lots of of working hours each day simply to barely sustain with the rankings. 

We developed an algorithm that’s continually checking your key phrases’ rankings. It’s as correct as it may get and also you should not have to waste any time or power to maintain observe. We bought that coated for you. 

Search Rating

This metric tracks and indicators the search site visitors of any key phrase. It provides you an estimated search quantity for every key phrase. For iOS apps, we use Apple’s Recognition Rating which now we have already found that there’s a direct correlation between impressions and key phrase recognition. For Google Play Retailer, the estimation is a product of the calculation that we run through the use of our distinctive algorithm. 

After making these calculations, we benchmark probably the most searched key phrase with a rating of 100 on a scale of 0 to 100 and rank the remaining accordingly. We maintain updating this knowledge each day for Apple Search Advertisements-enabled international locations, and month-to-month for those they aren’t.


With this metric, you may see what number of apps available in the market rank for that particular key phrase. It provides you insights into the recognition of the key phrase. 

By trying by means of the natural key phrases that your competitor uniquely ranked, you may detect those which were utilized by many apps. By making this evaluation, you may determine whether or not so as to add that key phrase to your app’s key phrase listing or not, relying on the suitability of the key phrase. 

Probability Rating

This metric reveals the chance of any app rating within the prime 10 outcomes for a selected key phrase. It’s uniquely designed by our consultants that can assist you along with your ASO journey. Whereas calculating this rating, we take a look at how aggressive the highest 10 rating apps for that particular key phrase are and take all of the apps rating for that key phrase into consideration.

The prospect rating is scaled from 0 to 100, with 100 being the simplest key phrase to rank within the Prime 10 search outcomes. The info is up to date as soon as per week, and it covers each Apple Retailer and Play Retailer in all markets.

The beneficial utilization of this rating is to make use of it together with the search rating. Whereas checking these two scores accordingly, you may determine whether or not a key phrase is value transferring ahead with or not. When each the recognition, that means search rating, and the possibility rating of a key phrase are excessive, you may think about together with that key phrase in your plans. 

How you can Use Key phrase Hole

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When you get into the Key phrase Hole device, you will note a consumer face just like the above. To start out, you’ll choose a competitor that you simply wish to analyze. 
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Choose a storefront earlier than our algorithm lists the key phrases each you and your competitor use. 
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Test your uniquely ranked key phrases to determine whether or not they’re value retaining in your natural key phrase listing or so as to add them to your paid key phrase pool.
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Test the key phrases you and your competitor mutually ranked, analyze how nicely you might be performing for them in comparison with your competitor, and get a way of your competitor’s ASO technique. 
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Earlier than planning an motion plan to your key phrase listing, don’t overlook to kind your lists in keeping with the search rating that our algorithm supplies you.
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Export CSV report and use the present knowledge whereas making future analyses. 

ASO – Apple Search Advertisements 

Whereas analyzing the efficiency of your natural key phrases and detecting potential key phrases so as to add to your ASO technique, you may enhance your app’s visibility. The subsequent optimum step for attaining a profitable marketing campaign administration technique is to include your findings into your paid campaigns through Apple Search Advertisements. 

Apple Search Advertisements creates a large area to take motion for various marketing campaign targets. You get to determine what could be your recreation plan. Your objective can strengthen the areas the place you could have already outperformed your rivals or enhance the efficiency of your key phrases to make your app extra seen amongst others. Both approach, the trail it is best to observe is easy. 

Here’s a clear instance of how ASO and Apple Search Advertisements synergy will enhance your visibility. 

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After discovering out that AI is a trending key phrase in its class by means of ASO, Picsart up to date its description/app title and added a brand new part that mentions AI know-how. 

On prime of that, Picsart added the “ai artwork” key phrase to their paid key phrase device by means of Apple Search Advertisements. As you may see above, their impression was boosted impressively.

How did they do this, chances are you’ll ask. Right here is how: 

When you determine on which key phrases you wish to embrace in your paid key phrase pool, you’ll begin to bid on them. With our completely designed AI-based good bidding algorithm, this step will take no time. You solely specify your budgets and Apple Search Advertisements will do the remaining. 

Utilizing Apple Search Advertisements, UA managers can simply run new campaigns and assess the efficiency of their campaigns. In case you additionally wish to test the efficiency of your campaigns in keeping with the same ones made by your rivals, you need to use the SearchAds Intelligence device in MobileAction. 

keyword gap
Listed here are some examples of the Fishdom app and Cooking Metropolis app mutually added to their paid key phrase pool. 

As given within the instance, through the use of SearchAds Intelligence – Search by Competitor device, you may see how nicely you ranked to your paid key phrases compared to your chosen rivals. Similar to Key phrase Hole, you may make comparable analyses whereas checking comparable metrics and determine whether or not it’s value persevering with to maintain them in your paid key phrase pool.


Key phrase hole and Apple Search Advertisements give you complete marketing campaign administration. By means of the Key phrase hole, you may detect promising key phrases that may assist you to to spice up your visibility. Furthermore, you may analyze the ASO methods of your rivals and create a plan to your app accordingly. You should utilize your findings on the paid aspect to get probably the most out of these key phrases. The synergy between ASO and Apple Search Advertisements lets you enhance the standard and efficiency of your app, and enhance your app’s rankings on each natural and paid sides. 

As a UA supervisor, your app’s visibility is extremely necessary. Whereas optimizing your key phrase technique, you may enhance your visibility and drive extra conversions. Enroll to step up your natural search outcomes. 

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