Learn how to Discover Content material for Fb: 23 Prime Content material Concepts

Author’s block?

Need assistance determining what to put up in your Fb web page?

You are not alone.

I wager if we surveyed all of the fan web page house owners on the market, they’d all admit that generally they don’t have any clue what to put up on their pages.

Not an issue!

On this put up, we’ll completely repair your Fb author’s block by offering you with 23 totally different content material concepts that’ll take your Fb engagement to the subsequent degree!

Learn how to discover content material for Fb: 23 Prime content material concepts

Be at liberty to skip to the part you are most inquisitive about! 😀

We’ll cowl:


3 Golden guidelines for Fb content material

Fb has change into a extremely aggressive platform, with many manufacturers contending for customers’ consideration.

How do you guarantee YOUR content material will get seen as an alternative of your opponents’?

For those who’re going to make use of Fb to efficiently market what you are promoting to your viewers, you have to maintain your content material:

  • Contemporary
  • Visible
  • Partaking (to face out from the pack)

For those who comply with these 3 golden guidelines, you may be properly in your option to mastering Fb’s tough algorithms and perfecting your content material technique.


Rule #1: Maintain it recent

Maintaining your content material recent means updating your web page regularly with new concepts, traits, and information.

In different phrases, you don’t need your content material this week to look precisely like your content material final week (and the week earlier than, and the week earlier than, and so forth).

As a substitute, ensure that your content material modifications to replicate present traits AND various kinds of partaking content material mediums like video, pictures, infographics, memes, and so forth.

Rule #2: Maintain it visible

Second, it’s essential to do not forget that visible content material reigns supreme on social media.

Photos and movies are important in capturing customers’ consideration, so embody loads of eye-catching visuals. Usually, each put up you make ought to include some visible aspect.

We’ll discuss a number of various kinds of visible content material and the way to produce or discover it on this weblog put up.

Rule #3: Maintain it partaking

Lastly, maintain it partaking by interacting together with your viewers.

Which put up would you reasonably interact with?

“Simply ate breakfast.”


“Simply grabbed my favourite breakfast burrito on my means into the workplace! What breakfast do you eat while you want a spotlight increase?”

In different phrases, always remember that social media is a 2-way dialog.

Encourage user-generated content material, begin conversations, and reply to feedback.

23 recent content material concepts on your Fb web page

Now that we’ve checked out your Fb content material PRIORITIES, let’s take a better have a look at the way to execute a fantastic content material technique on Fb.

On this part, we’ll have a look at 23 of the perfect content material concepts to maintain your Fb web page recent, partaking, and pleasurable.

You don’t have to make use of each one among these content material concepts. As a substitute, you need to evaluate all of them and resolve which is able to work greatest together with your viewers!

You recognize your viewers higher than I do, so use your greatest judgment and maintain attempting various things till you hit on one thing that works for you.

1. Learn different blogs

Regardless of the business or subject you write about, chances are high another person is doing the identical.

Following what different content material creators in your area of interest produce may be a good way to remain up to date and discover inspiration on your web page!

As a substitute of going at it alone, use traits as a chance. Leverage matters that have already got traction with readers and craft attention-grabbing items round them.

2. Reply a regularly requested query

Have you ever ever browsed via Google (or a discussion board web site like Quora or Reddit) and observed how many individuals are asking questions on virtually any subject possible?

These websites are nice assets for locating related content material concepts, so USE THEM! Look out for widespread inquiries inside your area of interest on these websites.

As soon as you discover one, put up it in your web page and provides your opinion! You may as well ask your viewers to weigh in on the query.

3. Report a video

With an engagement charge of simply over 6%, movies are by far essentially the most partaking kind of content material on Fb.

What does that imply for you?

It means try to be utilizing movies frequently in your Fb content material technique!

Comply with these tricks to maximize the effectiveness of your movies:

  • Optimize movies to be watchable with out sound (subtitles, and so forth.)
  • Prioritize mobile-first movies
  • Make your movies personable, informative, or humorous — don’t movie one thing simply so you possibly can say you made a video

4. Interview specialists

Interviewing somebody in your business is a superb means of getting individuals’s consideration.

Conduct your interviews over Skype, Zoom, or in individual. Then, you should utilize the audio as an informative podcast and put up the video on Fb (kill 2 birds with 1 stone)!

Even when you haven’t any recording gear, e mail interviews are one other straightforward possibility. You may simply put up it as a weblog put up afterward for additional publicity.

These interviews will lend your web page credibility, present partaking content material, and provides your followers one thing to debate within the feedback.

5. Share buyer testimonials

Sharing buyer testimonials is a superb option to generate engagement whereas mixing up your common content material routine.

Not solely does it showcase the constructive experiences others have had with what you are promoting, however it additionally provides a private contact to your web page.

Individuals love studying about actual experiences, and, let’s be sincere, who higher to advertise what you are promoting than your happy clients?

Plus, it helps construct belief with potential clients not sure about your services or products.

You may maximize the advantage of these posts by together with pictures of happy clients utilizing your product.

Share customer testimonials

In different phrases, there’s no draw back to sharing your clients’ constructive ideas, feedback, and critiques!

6. Share user-generated content material

One of the vital efficient methods to leverage the facility of social media is by sharing user-generated content material in your Fb web page.

This implies sharing pictures or movies your clients have created utilizing your services or products. It helps construct a way of neighborhood and serves as social proof for different potential clients.

Share user-generated content

The subsequent time a buyer shares an image of themselves utilizing your services or products, do not hesitate to share it in your Fb web page. It is a win-win for each you and your clients!

We advocate reaching out to your buyer earlier than sharing their content material together with your followers simply to make sure it’s alright with them that you simply use their put up in your web page.

It by no means hurts to ask — persons are virtually all the time keen to share!


51% of customers say they might be MORE prone to proceed partaking with or buying from a model that shared their user-generated content material!

7. Ask questions

A number of the most partaking kinds of posts are questions as a result of individuals LOVE to share their opinions about issues (generally an excessive amount of in the event you’re like me!).

For those who’re questioning what kind of questions result in essentially the most responses out of your viewers, try the Questions part of Publish Planner’s content material software (beneath the “Publish Concepts” tab).

Ask questions

This software helps you to rapidly discover extremely partaking inquiries to share together with your viewers.

8. Share a put up from thought leaders in your area of interest

If all you ever do is promote your content material, it might probably come throughout as egocentric and conceited (trace: individuals received’t need to interact with it).

Displaying like to niche-specific thought leaders is a good way to combine up your content material whereas giving individuals authoritative data and a viewpoint aside from your individual.

The most effective methods to comply with thought leaders’ feeds is by including them to a Content material Stream on Publish Planner.

Seek for the thought chief you need to comply with and click on on the + image over their picture. Repeat this course of to create a Content material Stream that routinely retains up together with your business’s prime thought leaders!

Share a post from thought leaders in your niche

9. Say thanks!

Option to go — you hit that important milestone or acquired rave critiques.

A easy “thanks” put up is the right option to share excellent news and unfold some love!

Individuals like to really feel like they’re a part of one thing. Thanking them for serving to you attain a milestone helps them really feel like they’re a part of your journey to success.

Which will increase future engagement and relationship constructing!

Who is aware of, your followers would possibly simply present their appreciation with likes, feedback, and engagement!

10. Recycle a few of your greatest content material

For those who solely put up an superior piece of content material one time, you are lacking all of the followers who occurred to not be on Fb that day.

Do not you assume they need to see that content material too?

Repair this downside by sometimes recycling a few of your top-performing content material (so long as it’s nonetheless related, after all!).

You are able to do this simply on Publish Planner by clicking the recycle icon when making a put up.

Publish Planner will do the arduous work of scheduling it into your content material queue, after which it’s going to routinely add it again into your content material plan at a future date!

Recycle some of your best content

So be at liberty to re-share your outdated posts. Simply don’t do it so typically that your web page feels extra like a recycling bin than a supply of recent content material.

11. Share a quote

Who doesn’t like to be impressed by a very good quote?

Sharing quotes together with your followers may be a superb option to break up the monotony of your common posting calendar with out posting one thing pointless. Attempt the next:

  • Inspirational quotes
  • Quotes from leaders in your business
  • Humorous quotes
  • Relatable quotes

The most effective methods to seek out high-impact quotes to share together with your viewers is through the use of Publish Planner’s Content material Streams devoted to nice quotes.

Share a quote

Simply discover a quote that pertains to your viewers and add it to your posting calendar!

12. Create an infographic

Individuals aren’t simply on Fb to see cute cat photos (though that could be a giant purpose for a few of us).

Many individuals additionally need to really feel like they’re studying one thing on social media.

I wager you will have a fantastic weblog put up mendacity round that you would flip into an superior infographic with out an excessive amount of effort.

You need to use Publish Planner’s Content material Studio to generate nice informational pictures that can assist you reuse your greatest posts, create eye-catching content material, and interact your followers!

Create an infographic

13. Write a listing put up

Why did you click on on this weblog put up?

Let me guess:

It’s since you noticed a promise of a number of methods to unravel your content material downside on Fb.

In spite of everything, what’s higher than only one resolution to an issue? How about 23 options?

Why not use the identical technique on Fb?

Share a listing serving to your followers tackle a few of their widespread points in a number of alternative ways. You would possibly even discover that these posts change into a few of your hottest!

14. Create a contest

With so many companies vying for consideration on social media, it may be robust to face out from the group.

Working a Fb contest could possibly be the ticket to getting your viewers engaged and interacting together with your model. Not solely do competitions encourage individuals to remain tuned to your web page, however they’ll additionally provide help to develop your following and enhance gross sales.

Attempt some of these contests to see how a lot engagement they generate together with your viewers:

  • Photograph contest
  • Caption competitors
  • Tag to enter

And keep in mind, maintain it enjoyable and fascinating — your followers will thanks for it!

15. Go dwell

If you wish to increase engagement and get extra Likes, Fb Stay is a superb place to begin!

This function helps you to dwell stream to your viewers and interact with them in real-time.

This provides a private contact to your model AND offers your followers a behind-the-scenes have a look at what you are promoting.

Plus, 82% of Fb customers desire dwell content material, supplying you with extra visibility and a better probability of reaching new audiences.

So seize your telephone, go dwell, and see the engagement roll in!

16. Use Fb Reels

For those who’re in search of a recent option to put up content material on Fb, Reels are one other nice possibility.

With Reels, you possibly can create brief, snappy, and visually partaking movies that seize consideration and get Likes. Whether or not you are:

  • Showcasing new merchandise
  • Providing useful suggestions and methods
  • Simply entertaining your followers with behind-the-scenes content material

Reels present a enjoyable and accessible option to attain out to your viewers.

Use Facebook Reels

Since Fb viewers interact extra with video content material than some other kind, Reels are a superb option to maintain movies in entrance of your followers with out getting stale.

17. Get-to-know-you posts

It may appear pointless, however sharing particulars about your self and your life will help your viewers really feel related to you (which brings extra engagement).

These posts may be about something, out of your favourite TV reveals and hobbies to your childhood reminiscences and journey experiences.

Moreover, you need to strive making these posts in several codecs to maintain them recent and fascinating.

Attempt these concepts out:

  • Share your favourite (fill within the clean) and ask your viewers to share the identical within the feedback.
  • Give a video tour of your workplace.
  • Publish your train routine (in video or textual content with visuals).

18. Repurpose your weblog put up into Fb posts

You most likely have some nice weblog posts mendacity round that aren’t doing you a lot good anymore.

Why not repurpose these wonderful weblog posts into Fb posts by condensing the data in an easy-to-read format (or, higher but, one thing visible like an infographic!)?

One nice option to create graphics, even in the event you aren’t a designer, is with Publish Planner’s Content material Studio. It offers nice textual content, design, and photograph instruments to rapidly create eye-grabbing visuals.

Repurpose your blog post

With the rise of ChatGPT, you possibly can even paste your weblog put up into its interface and inform it to “Summarize the next content material” (or use an identical immediate). It’ll create a condensed type of your article that you should utilize on Fb.

Simply ensure that to proofread and edit something you will have AI generate so that you can retain your voice, type, and accuracy!

19. Product launches and reductions

Are you planning on launching a brand new product or providing a fantastic low cost? If that’s the case, promote it on Fb!

With over 2.9 billion month-to-month energetic customers, Fb is a superb platform for reaching a big, numerous viewers.

Utilizing Fb posts can enhance model consciousness, drive visitors to your web site, and finally increase your gross sales.

Bear in mind: Visible posts are king! Don’t launch a product or promote a reduction with out sharing one thing visible to catch your viewers’ eyes! It may be a easy image of your new product or a well-designed image selling your low cost.

20. Repurpose a podcast into shorts

Do you will have a podcast speaking about issues in your area of interest? Have you ever ever thought of repurposing your episodes into bite-sized shorts for Fb?

It is a good way to increase the lifetime of your content material and attain a wider viewers!

By turning your podcast right into a Fb brief, you possibly can share your message together with your present Fb viewers and appeal to new followers preferring video content material.

You may simply repurpose your audio right into a visually partaking format that aligns together with your model’s message and aesthetics.

It is a fast, straightforward, and efficient option to degree up your content material recreation.

21. Touch upon area of interest information

Social media has simplified data sharing, which means your followers know what’s taking place in your business (even in the event you don’t!).

As a enterprise proprietor, being a part of that dialog is essential. You NEED to remain updated on the information that’s happening in your area of interest so you possibly can speak together with your viewers about it.

Commenting on information in your area of interest on Fb is a good way to generate engagement. It reveals that you simply’re up-to-date on what’s taking place and have one thing precious to contribute.

Plus, it might probably provide help to set up your self as an authority in your subject.

Don’t be afraid to talk up and provides an opinion about what’s taking place in your area of interest! You would possibly simply begin precious conversations together with your followers.

22. Search different social media platforms

Many individuals are neglecting their greatest supply of Fb content material: different social media platforms.

Hundreds of thousands of accounts produce hundreds of thousands of items of content material EVERY DAY on social media. So why not discover and share a few of these nice posts together with your viewers?

Publish Planner is likely one of the greatest methods to perform this and automate your content material discovery on the identical time. Seek for Content material Streams in your area of interest, and Publish Planner will immediately provide help to discover the perfect content material from across the internet to share together with your followers.

Search other social media platforms

You may rapidly discover distinctive content material from any social media platform and add it to your Publish Planner’s Fb scheduler in seconds.

23. Curate confirmed content material

Talking of Publish Planner Content material Streams, you shouldn’t put up simply any outdated content material to your Fb web page.

That results in decreased content material high quality, much less engagement, and fewer gross sales.

As a substitute, try to be sharing the BEST content material that’s confirmed to work with comparable audiences.

Publish Planner helps you try this by assigning each bit of content material a star ranking based mostly on how properly it carried out with its unique viewers. So if a chunk of content material has 4 or 5 stars, you possibly can really feel assured that it will carry out properly together with your viewers too.

Publish Planner means that you can schedule Fb posts forward of time to avoid wasting time and maintain a extra constant presence on-line. Simply decide the confirmed content material you need to share and add it to your posting calendar.

Curate proven content

And keep in mind: while you discover a REALLY nice piece of content material, recycle it to maximise its worth on your web page!

Able to by no means run out of Fb content material?

Maintaining your Fb web page stuffed with attention-grabbing content material may be arduous, however it’s quite a bit simpler when you’ve got some stable concepts about what kinds of content material you need to put up.

Utilizing these 23 content material concepts ought to provide help to maintain your content material recent and thrilling whereas bettering your engagement numbers.

AND it ought to provide help to lastly recover from that Fb author’s block!

What different kinds of content material do you share together with your Fb viewers? Tell us within the feedback under!

Leave a Reply

Your email address will not be published. Required fields are marked *