Methods to Add a Spin-to-Win Wheel to Enhance Web site Engagement

Are you in search of a enjoyable solution to increase your web site engagement? Wish to learn to add a spin-to-win wheel promotion to your eCommerce retailer to gamify consumer expertise (UX)?

Spin-to-win popups are a wonderful solution to interact your web site guests and convert them into leads. Spin-to-win promotions allow you to add a enjoyable quotient to your web site’s UX, whether or not you’re attempting to cut back buying cart abandonmentgenerate new leads, or improve gross sales.

However how will you shortly and simply construct an animated spin-to-win wheel, particularly in the event you don’t know learn how to code?

Right now, I’ll present you learn how to add a spin-to-win wheel popup in your web site.

Earlier than that, let’s perceive what’s a spin-the-wheel marketing campaign and why it’s a useful software for on-line companies.

What Is a Spin-to-Win Wheel Popup?

A spin wheel popup is a kind of optin marketing campaign that gives web site guests a enjoyable solution to work together together with your web site.

The marketing campaign provides folks a possibility to play and win video games, equivalent to a low cost coupon code, free delivery, or buy-one-get-one provides after they spin the wheel on their display screen. Guests might need to share their e mail addresses both to spin the wheel or declare the payouts.

You’ve most likely seen a web-based spin-to-win marketing campaign earlier than. It appears to be like like this:

spin to win

The spin recreation wheel is often divided into totally different slices, every of which carries a special prize that customers can win. Providing some sort of gameplay in your optin campaigns to have interaction together with your target market is generally known as ‘gamification.’

Including gamification to your advertising technique is a superb solution to interact with clients and develop your e mail subscribers.

Analysis exhibits that companies that undertake gamification methods, on common, see a 25.3% rise in gross sales conversions.

Right here’s a take a look at how manufacturers throughout the globe are utilizing gamification of their advertising campaigns to develop their companies:

Associated Content material: Wanting particularly for spin-to-win examples? See how PortraitFlip used a reduction wheel in its giveaway marketing campaign to convert over 3% of its cellular visitors into leads.

You possibly can have related success with a spin wheel promotion that grabs your viewers’s consideration, rewards them, and collects their private data.

However learn how to add a spin-to-win wheel popup in your web site from scratch?

You possibly can select from the finest spin-to-win instruments so as to add any such marketing campaign to your web site.

For as we speak’s tutorial, we’ll go along with OptinMonster:

spin-to-win popup

OptinMonster is the world’s #1 lead technology software program available on the market. It’s additionally among the finest spin-to-win instruments you need to use in your on-line web site.

OptinMonster provides ready-to-launch gamified spin-a-win wheel popup marketing campaign templates that you may customise and publish in your web site in a matter of minutes.

Right here’s the spin-to-win popup I created in OptinMonster for this tutorial:

spin to win wheel

It took me lower than 5 minutes to create and publish this popup. There are a lot of different benefits of making a spin-a-wheel marketing campaign with OptinMonster:

  • Zero coding required to design a marketing campaign from scratch.
  • Select a design from a number of templates.
  • Customise it to match your model’s type.
  • Embed the marketing campaign on any web site.

Able to see how? Let’s dive into the tutorial.

Create a Customized Spin Wheel Popup Right now!

Step 1: Choose Your Marketing campaign Sort and Template

First, you have to log in to your OptinMonster account.

When you’re in, click on on the Create New Marketing campaign button within the higher right-hand nook:

how to add spin to win wheel

Now you’ll want to pick out your marketing campaign sort. For this tutorial, we’ll go along with the Gamified marketing campaign sort:

add spin to win wheel on website

This provides you with loads of ready-to-use, spin-to-win popup templates to select from:

spin the wheel campaign

You possibly can select any template you want and customise it to match your model’s type. I’ll select the Spin for a Low cost template:

spin to win discount wheel

Subsequent, give your marketing campaign a reputation, assign it to your web site, and click on Begin Constructing:

spin the wheel tutorial

With this, you’re able to customise your gamified popup.

Step 2: Customise Your spin-to-win Wheel Marketing campaign

Right here’s how the template appears to be like like within the OptinMonster editor proper now:

step by step tutorial to add a spin the wheel popup

Making adjustments to your spin-the-wheel popup is de facto easy.

I’ll start by altering the textual content. Click on on the textual content you need to change and edit it straight within the OptinMonster editor:

how to add spin the wheel on website

Ensure your copy persuades the location guests to work together with the marketing campaign. For tips about writing copy that converts, learn our information on learn how to write a gross sales web page.

Subsequent, you’ll need to customise the rewards that seem on the spin recreation. To try this, click on on the wheel picture in your editor:

spin the wheel popup

Right here, you’ll see a menu seem on the left-hand panel. You possibly can edit the part and wheel colours:

spin the wheel popup tutorial

To vary the rewards throughout the sections, click on on the Customise Wheel Sections button:

spin to win popup tutorial

You’ll see a brand new window that lets you change the way you need the wheel marketing campaign to work:

best spin to win apps

You possibly can edit the next issues about your spin wheel marketing campaign:

  • Can Win: This allows you to make choices that may’t be received which is helpful when you’ve got a product that lately went out of inventory and you have to exchange it. You may also flip off choices like ‘spin once more’ or ‘no luck this time’ to verify all of your individuals win a prize.
  • Win Probability: This exhibits the chances of your buyer profitable that particular prize primarily based on what number of choices can be found to win.
  • Label: That is the identify of the prize that can be in your spin wheel.
  • Coupon Code: That is the coupon code that the consumer will obtain after they win a selected prize.

With these choices, you may create customized prizes in your guests to win:

best spin to win tools

In case you do it nicely, you need to use these rewards to generate leads and earn cash by low cost provides.

Subsequent, I’ll arrange a number of show guidelines. It’ll allow you to management when and the place the popup seems.

Step 3: Set Your Show Guidelines

On the prime of your editor menu, click on Show Guidelines:

best spin to win software

That is the display screen you’ll see:

best spin wheel tools

OptinMonster has tons of show guidelines that you need to use to indicate your marketing campaign to the precise folks on the proper time of their buyer journey.

These show guidelines break down into 2 classes:

Targets are guidelines that can present a popup primarily based on customers’ traits. This consists of issues like the place the consumer is situated, what system they use, or how they’ve interacted together with your web site previously.

Triggers are guidelines that use your web site visitors’s conduct to find out if a popup ought to seem. That may be occasions equivalent to:

For as we speak, I’ll present you learn how to configure an Exit-Intent® set off. Which means our spin-to-win wheel recreation will seem to customers in the event that they attempt to go away your web site.

That is an extremely efficient set off for partaking abandoning guests. For instance, Crossrope used the Exit-Intent® popup to develop its e mail checklist by 900%.

Again to your OptinMonster dashboard, click on on the time on web page situation. It will pull up your show rule choices:

best spin wheel apps

Click on on When and choose Exit Intent® from the choices:


Subsequent, you may select which system you need your exit-intent popup to look on. You possibly can select between:

  • Desktop-only
  • Cell-only
  • Each

best spin wheel software

Then you can even select the Exit-Intent® sensitivity degree as low, medium, or excessive:

spin to win campaign tutorial

The sensitivity degree you select can have a direct affect on how your marketing campaign seems on cellular gadgets.

Low and Medium sensitivities create a scroll up set off, whereas Excessive sensitivity creates a again button set off.

To be taught extra about how exit-intent popups work on cellular, learn learn how to create cellular Exit-Intent® popups that convert.

Subsequent, I’ll customise the place the spin wheel popup seems. To do that, I’ll go away the present URL path possibility as it’s. However I’ll click on on is any web page situation and alter it to incorporates:

spin the wheel discount

Right here, you’ll have to enter the URL slug of the pages the place you need the spin wheel marketing campaign to look.

As an illustration, let’s say you’ve an eCommerce retailer that sells skincare, make-up, and dietary supplements merchandise.

You might need a web site construction the place every of your product pages consists of the URL path, equivalent to: supplements

So in the event you’re making a spin-the-wheel marketing campaign particularly for make-up merchandise, you’ll need to enter the 2nd URL slug. To use this situation, add the time period ‘/make-up’ within the subject subsequent to incorporates:

spin to win

This degree of customization ensures that you just’re exhibiting your gamified popup to the precise section of your viewers on the proper time of their buyer journey.

When you’ve set one of the best show guidelines in your web site’s marketing campaign and objectives, it’s time to combine the popup together with your e mail service supplier.

Step 4: Combine With Your E-mail Service Supplier

One of the vital frequent causes for making a spin wheel popup is to develop your e mail checklist. That approach, you may monetize your web site or merchandise by e mail advertising finest practices.

To attach your marketing campaign together with your e mail service supplier (ESP), click on on the Integrations tab on the prime of the menu:

spin to win wheel

OptinMonster integrates natively with over 30 of the preferred ESPs available on the market. This integration performance lets you automate your lead technology so you may add new leads out of your advertising campaigns to your ESP.

spin-to-win popup

Sort the identify of your e mail service supplier or scroll by the web page to seek out it manually.

I’ll select Fixed Contact since that’s the ESP I take advantage of for my web site:

spin to win wheel

From there on, the precise steps to attach OptinMonster together with your ESP rely on which e mail advertising automation software program you’re utilizing. For probably the most half, it includes copy-pasting your e mail account’s API key.

For extra particular directions, learn our detailed information on learn how to join your e mail service supplier with OptinMonster.

Professional-tip: Don’t see your ESP listed? You possibly can get began with Monster Leads.

Monster Leads is OptinMonster’s inside lead storage software. It helps you to retailer your lead information, export it, and ship particular person emails out of your current e mail consumer.

When you’ve built-in your spin wheel marketing campaign together with your ESP, you’re able to embed your marketing campaign and launch!

Step 5: Save and Publish Your Marketing campaign

Click on on the Save button on the top-right of your display screen to ensure you don’t lose the adjustments you’ve made thus far:

spin to win discount wheel

Now go to the Publish tab:

spin to win discount wheel

Underneath the Publish Standing part, click on on Publish:

spin to win

To test how the marketing campaign seems in your web site, you may enter considered one of your related web sites beneath the Stay Web site Inspector to test how the popup seems. Or, you may preview the popup by clicking the Preview button within the Web sites part:

create javascript popup

Right here’s how the spin wheel marketing campaign takes care of I printed it on my web site:

spin to win wheel

Customers will have the ability to play the spin recreation or win a prize solely after they enter their e mail addresses.

Gamify Your Web site’s UX with Spin-to-Win Popups

Video games have the facility to show a boring web site expertise into an thrilling one. Including gamification to your web site’s expertise might help you change informal guests into leads and potential consumers.

If you wish to be taught extra about the advantages of gamification in advertising, listed below are a number of sources:

Able to see if gamification might help you increase engagement and improve gross sales? Observe the steps outlined above to create your first spin the wheel popup marketing campaign.

Create a Customized Spin Wheel Popup Right now!

Hello, I am a author and content material marketer with 10+ years of expertise. Over time, I’ve helped a number of B2B SaaS manufacturers develop their on-line presence and get extra clients. At OptinMonster, I write about all issues advertising — starting from how-to guides to the best-of instruments that can assist you enhance your e mail advertising, lead technology, and web site conversion campaigns.

Disclosure: Our content material is reader-supported. This implies in the event you click on on a few of our hyperlinks, then we could earn a fee. We solely advocate merchandise that we imagine will add worth to our readers.

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