Oatly Introduces Minor League Baseball’s Latest Workforce

It’s official: Lengthy a 120-team league, Minor League Baseball (MiLB) simply added a 121st staff. Persevering with the latest partnership between oat milk model Oatly and MiLB, the Malmö Oat Milkers will make their debut within the 2024 season.

Representing Oatly‘s hometown in Sweden, the Oat Milkers shall be a rotating solid, with every of MiLB’s 120 groups enjoying one sport this season sporting the Malmö uniforms.

Increasing on Oatly’s presence all through MiLB stadiums in latest months, Oat Milkers occasions will function interactive sport experiences from the model. This contains an oat milk carton throwing out the primary pitch, trivia moments and an opportunity to “signal a contract to be an Oat Milker for a day.” Touchpoints will seem all through all 120 league stadiums.

Two baseball players in the MiLB sporting Oat Milkers jerseys.
The brand new Oat Milkers jerseys.Oatly, MiLB

The Oat Milkers take the sector

“Our first season of partnership with MiLB introduced Oatly, an oat milk firm from Sweden that is aware of little or no about baseball, additional into Minor League Baseball hometowns—tapping into uncharted territory and new audiences for our model,” Armando Turco, senior vice chairman of worldwide model and artistic at Oatly, mentioned in an announcement. “We’re very excited to proceed on this path with the launch of the Malmö Oat Milkers, the one sports activities staff of its sort, that we all know of no less than.”

Plant-based milk manufacturers together with Oatly have not too long ago confronted enterprise challenges and elevated competitors amid a market slowdown. Oatly reported losses of $204 million within the fourth quarter of 2023.

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