Ogilvy beats prime company line-up to Carling maker Molson Coors


Ogilvy UK has received the hotly-contested Molson Coors enterprise together with Carling, Coors, Madri Excepcional, Rekorderlig and Aspall. Ogilvy, which appears to be on a roll worldwide, beat incumbent Havas, BBH and Mom. The pitch was managed by Ingenuity.

Hannah Norbury, Molson Coors advertising director Western Europe, says: “Ogilvy has the strategic and artistic firepower we have to drive connection and relevance with our customers and finally assist us in unlocking that development.

“We felt all through the method that Ogilvy was the correct company that might assist us in reaching this and are delighted to be appointing them as our new associate.”

Ogilvy UK chief ECD Jules Chalkley says: “Molson Coors is just not solely house to unimaginable manufacturers however an incredible and gifted staff of marketeers. They had been a pleasure to work with from begin to end. We will’t wait to start out engaged on such iconic manufacturers with huge ambitions. Magic occurs when our specialisms mix, proof that bringing inventive excellence and earned-first pondering to bear can actually affect consumer enterprise at scale.”

Ogilvy was not too long ago named WARC effectiveness community of the 12 months and singled out for reward by WPP CEO Mark Learn within the holding firm’s current Investor Day.

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