PwC’s Antonia Wade on reimagining the connection between advertising and our patrons


Neglect what you (assume you) know in regards to the funnel. For Antonia Wade, World CMO at PwC, it’s time to throw ‘custom’ out the window and rework the B2B purchaser journey.

In simply two weeks she’ll be lifting the lid on the way to revamp your relationship with clients at Ignite London – the largest B2B advertising occasion of the 12 months. She joins David Rowlands, Head of Content material, for a style of her session the place she’ll be taking a deep dive into her newest ebook, Remodeling the B2B Purchaser Journey, and unveiling the way to win huge.

The pair additionally discover the way to show the worth of selling, the difficulty round gross sales and advertising alignment, why precision issues, and rather more.

Be a part of Antonia at Ignite London on 29-30 June and get the sensible information you have to drive higher outcomes throughout each aspect of your advertising technique. You’ll discover actionable options to your greatest pain-points throughout two days of panel discussions, networking, interactive workshops, roundtables and coaching classes.

E book now with unique low cost code PODCAST  to get 20% off your one or two day go.

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