Sid Lee believes in miracles with Chinese language tech model Oppo


It’s the UEFA Champions League Last this Saturday, when Manchester Metropolis play Inter Milan in Istanbul. Sid Lee and Chinese language client electronics firm Oppo are marking the occasion with a worldwide marketing campaign that includes Brazilian footballer Ricardo Kaka.

Kaka additionally performed a Champions League ultimate in Istanbul again in 2005, when his workforce AC Milan had been crushed by Liverpool, due to a legendary last-minute aim.

The match is thought in some quarters as “The Miracle in Istanbul,” and on this movie Kaka (who went on to win the match a few years later) charitably reminds us that miracles don’t simply occur, they’re the product of onerous work, professionalism and experience.

Stephen Corridor, CEO, Sid Lee London, mentioned: “Over time, the UEFA Champions League has produced many miraculous moments of footballing drama. It’s been a pleasure working with OPPO to deliver a few of these moments to life by means of such a splendidly crafted marketing campaign.”

Olivella Liu, world model director, Oppo, mentioned: “This marketing campaign brilliantly displays Oppo’s ‘Inspiration Forward’ model positioning. We’re delighted to showcase our UCL partnership by means of such highly effective and genuine storytelling.”

It’s a transparent message and the “miracle montage” is nice viewing.

MAA artistic scale: 6

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