Survey success: How I elevated my response price by 116% and you’ll too!


Among the best issues about having an viewers in e mail is how simple it may be to get suggestions. Folks have the expectation that e mail is a two method road and I’ll routinely get people replying to my newsletters once they learn one thing fascinating (or once I mess one thing up!).

It’s no shock that many individuals survey their viewers to study extra about them, what they like and dislike, and how one can higher serve them. Heck, we survey our personal viewers – you might have gotten a type of survey emails from us prior to now.

One of many questions I at all times ask earlier than sending a survey is, “how can we make it as simple as doable for somebody to reply to this survey?” Not too long ago, I ran an experiment that fully blew me away and doubled the response price to my survey.

Up to now I’d ship these varieties of survey emails with a hyperlink or button that took folks to the survey. 

Right here’s an instance of 1:

Survey control email

I had the speculation that if we let folks reply the primary query of a survey instantly from the e-mail extra folks would find yourself submitting the survey. I assumed this might occur for 2 causes:

1 – Letting folks reply the primary query creates momentum and buy-in. They’ve already seen some progress on the survey so the concept of ending it doesn’t look like such a big raise. 

2 – “Take the survey” buttons or hyperlinks suggest a degree of effort that’s off placing.

To check this, I arrange a easy Typeform survey which was built-in with my AWeber account  and embedded the solutions to the primary query (it needs to be a number of alternative for this to work) as hyperlinks in my e mail

When a reader clicked on one of many hyperlinks, they have been directed to the survey with their reply chosen. I examined this in opposition to the identical e mail with a button linking to the survey.

Right here’s what my e mail regarded like:

Survey test email

The outcomes that blew my thoughts

Results of the survey test

Let’s break this down and see if my speculation was right.

✅ If we let folks reply the primary query of a survey instantly from the e-mail extra folks would find yourself submitting the survey

This one is fairly easy. We had a considerably increased completion price.

✅ Embedding Solutions Creates a Feeling of Momentum

I can’t say for sure, however I imagine that is occurring. Of us hit the survey on the internet having already made progress, so they aren’t “beginning” the survey, they’re persevering with it.

⛔ “Take the Survey” Buttons Indicate Too A lot Effort

I used to be improper right here. I noticed an equal quantity of individuals click on by means of to take the survey, so it doesn’t seem that folks anticipated the survey to be a heavier raise to the purpose that they didn’t click on by means of to begin the survey.

Enhance your survey responses

When you’re seeking to enhance the completion price of your e mail surveys, do that method and 

let me know the way it works. 

Hopefully you’ll see considerably extra responses!



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