The Brandtech Group Completes Acquisition of Jellyfish

Digital media and advertising and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their mixed income to greater than $1 billion.

Jellyfish, which was co-founded in 2005 by chief government Rob Pierre, at present operates throughout 38 workplaces and employs greater than 2,000 individuals. It has labored with purchasers akin to Google, Uber and Netflix.

Pierre will take up the brand new place of chairman working with David Jones, founder and CEO of Brandtech Group, with a concentrate on merger and acquisition progress to additional scale Jellyfish’s international footprint and capabilities. He will even work with Jones on sourcing “broader group alternatives.”

Brandtech Media founding companion Nick Emery will succeed Pierre as CEO of Jellyfish. He will probably be chargeable for the day-to-day operations of the company with a brand new board shaped that includes Pierre, Jones, Emery, Brandtech Group companion Emma Cookson, vice chair and Brandtech Media CFO Daybreak Dickie, group common counsel Betty Louie, Jellyfish CFO Chris Lee, and Jellyfish chief working officer Ed Ball.

Emery will even act as government chair of the board.

In a press release, Pierre stated: “Quick-paced, fragmented and platform-led, at this time’s media panorama is altering at lighting velocity. Supporting the ambitions of at this time’s international manufacturers requires one thing distinctive, and that’s what I imagine now we have been constructing at Jellyfish. The chemistry with The Brandtech Group was instantaneous and compelling. Becoming a member of the Group will supercharge our capabilities and ambitions as we transfer into the subsequent chapter of the Jellyfish story.”

Negotiations with majority shareholder Fimalac started in August. Fimalac will now develop into one of many largest strategic and long-term shareholders in The Brandtech Group. Fimalac director common Thomas Piquemal and Véronique Morali, Jellyfish chairman and president of leisure media agency Webedia, will be part of The Brandtech Group’s board.

Fimalac acquired Jellyfish in 2019 for a reported sum of 500 million Euros.

“Advertising will get ever extra sophisticated and our purchasers come to us for one factor: to assist simplify this very advanced world,” Jones stated in a press release. “After I created the corporate, we got down to be one of the best on this planet at serving to purchasers join content material, information and media utilizing know-how, and bringing Jellyfish into the Group permits us to take this to the subsequent stage.”

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