The Evolving Cosmetology and Medical Aesthetics Trade: Present Tendencies and Insights

woman receiving a botox treatmentThe worldwide cosmetology and medical aesthetic market is quickly evolving, with new tendencies and insights rising throughout completely different segments. A latest examine by iData Analysis on the $16.5 billion world cosmetology and medical aesthetics market masking 70 nations throughout 5 continents has revealed attention-grabbing tendencies in areas comparable to injectables, minimally invasive procedures, and surgical beauty implants. 

Notably, the rising reputation of minimally invasive options has been a key driver of market development, providing a variety of price and time-saving advantages in comparison with surgical procedures. Moreover, social media and altering magnificence requirements are persevering with to reshape the market panorama.

Pushed by the growing demand for minimally invasive procedures and the affect of social media on magnificence requirements, the worldwide cosmetology and medical aesthetics market is projected to develop considerably within the subsequent six years. Consultants predict the market to exceed a price of $25.2 billion by 2029.

Rising Marketplace for Minimally Invasive and Surgical Procedures

Market growth is strongly pushed by the rising reputation of minimally invasive approaches when in comparison with surgical beauty procedures. Much less invasive beauty procedures additionally entice a youthful demographic, as these procedures provide the advantages of preventive remedy to lower indicators of getting older. It will proceed to gasoline ongoing development of this market.

Graph Cosmetology and Medical Aesthetic Procedures by Segment, Global, 2022

With reference to producing income, minimally invasive beauty procedures are usually not everlasting, which means that sufferers will typically require repeated therapies, leading to a gentle demand for associated options and procedures. Examples of minimally invasive beauty procedures are Botox® and dermal filler injections, in addition to laser and lightweight remedy in addition to sure fats discount options.

Pie Chart Minimally Invasive Cosmetology Procedures by Segment, Global 2022

Along with its beauty software, Botox® injections are authorised for sure therapeutic therapies. Botox® (onabotulinum toxin A) was first authorised by the U.S. Meals and Drug Administration (FDA) in 1989 for the remedy of the attention muscle problems strabismus and blepharospasm, making it the primary botulinum toxin sort A product authorised on the planet. Botox® is a purified protein that works by blocking overactive nerve impulses that set off extreme muscle contractions. Botox® is authorised by the FDA for 11 therapeutic indications, together with power migraine, overactive bladder, leakage of urine (incontinence) because of overactive bladder attributable to a neurologic situation, cervical dystonia, spasticity, and extreme underarm sweating (axillary hyperhidrosis). Insurance coverage protection for specific procedures within the therapeutic phase, comparable to migraines, can also overcome a possible cost-barrier which will exist within the aesthetic house.

The injectables (botulinum toxin A and dermal filler) accounted for over half of the worldwide market income in 2022. The third and fourth-largest segments had been aesthetic laser and lightweight remedy techniques, and breast implant markets, respectively.

Pie Chart Surgical Cosmetology Procedures by Segment, Global 2022

The worldwide cosmetology and medical aesthetic market will proceed to be pushed by social media, mixed with demographic components and technological development. Continuously altering societal magnificence requirements, that are shared and posted on social media, will proceed to drive and reshape tendencies on this market.

The enforced lockdowns throughout COVID-19 have solely strengthened social media’s affect. As well as, the elevated use of communication platforms throughout lockdown has pressured individuals to face their very own reflection, often misrepresented by awkward angles and never excellent lighting. The mix of those components has resulted in so-called “Zoom Growth,” the time period used to outline the surge in demand for beauty therapies, particularly small-scale minimally invasive procedures.

International Competitor Panorama

Inside the world competitor panorama, AbbVie, Galderma, Merz Aesthetics, and Johnson & Johnson altogether had been accounted for practically half of the worldwide cosmetology and medical aesthetics market in 2022. The important thing opponents received their market shares primarily with a major foothold within the injectables and minimally invasive answer market segments.

AbbVie is a key participant within the extremely aggressive cosmetology and aesthetics market. The corporate established a stronghold within the Botulinum Toxin A, dermal filler, and minimally invasive fats discount segments. AbbVie’s technique, centered round strategic acquisitions, has confirmed to be extremely efficient. In 2020, AbbVie acquired Allergan, which gave rise to the worldwide model often called Allergan Aesthetics. This transfer allowed AbbVie to increase its product portfolio and add new choices, such because the CoolSculpting Elite®, the JUVÉDERM®, and the Natrelle®. AbbVie’s strategic acquisitions have given the corporate an edge when it comes to product selection and high quality, enabling them to manage many segments of the general cosmetology and aesthetics market.

Galderma and Merz Aesthetics have each established themselves as dominant gamers within the Botulinum Toxin A and dermal filler markets. Galderma has achieved this by means of the success of their Dysport® product which is authorised for each aesthetic and therapeutic use. In Europe, the identical product is marketed below the identify Azzalure® and is used primarily for aesthetic functions. However, Merz Aesthetics holds the third main place available in the market, largely because of their Xeomin® product which has been authorised for each therapeutic and aesthetic use. Each corporations have been in a position to preserve their market shares by means of their high-quality choices within the Botulinum Toxin A, dermal filler, and minimal invasive fats discount markets respectively.

In distinction to its main opponents within the cosmetology and medical aesthetics market, Johnson & Johnson (J&J) has adopted a centered method by concentrating solely on the breast implant phase. J&J acquired the Mentor Breast Implant firm in 2009, gaining management of its fashionable MemoryGel® silicone breast implant product. This acquisition allowed J&J to determine a dominant place within the breast implant market. In January 2022, J&J acquired U.S. FDA approval for its Mentor MemoryGel BOOST™ breast implant, consolidating the corporate’s place as a frontrunner on this market phase.

Whereas Abbvie, Galderma, Merz Aesthetics, and J&J presently dominate the worldwide cosmetology and aesthetics market with the biggest market shares, there are additionally different important opponents who’re competing strongly. These embody Clayton, Dublier & Rice, Wells Johnson, Candela, Bausch Well being, Sisram Medical, Lumenis, and extra.


The worldwide cosmetology and medical aesthetics market is in a state of fixed evolution, with rising tendencies and technological developments constantly shaping its panorama. Key market leaders comparable to AbbVie, Galderma, Merz Aesthetics, and Johnson & Johnson proceed to dominate the market with their contrasting methods in strategic acquisitions and high-quality single-segment product choices. General, the cosmetology and medical aesthetics market is predicted to see important development within the coming years, pushed by the rising reputation of minimally invasive options and the affect of social media on magnificence requirements. Because the business continues to evolve, corporations that may successfully navigate altering tendencies and adapt to new applied sciences will likely be well-positioned to succeed.

Extra Sources

For extra in-depth info on these markets, see the next studies by iData Analysis:

Concerning the Authors

Elena Generalova is a Senior Analysis Analyst at iData Analysis. She has been main the analysis on the worldwide cosmetology and medical aesthetics marketplace for newly revealed iData studies.

Kamran Zamanian, PhD, is CEO and founding companion of iData Analysis. He has spent over 20 years working available in the market analysis business with a dedication to the examine of medical gadgets used within the well being of sufferers all around the globe.

About iData Analysis

iData Analysis Inc. is a world market analysis and consulting group centered on offering market intelligence for the medical machine, dental and pharmaceutical industries. iData is devoted to an ever-advancing methodology, experience, perception and stage of service, creating the gold normal in provision of aggressive market intelligence to medical machine and pharmaceutical corporations world-wide.

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