TikTok opens its premium content material characteristic, Collection, to extra creators


Creators who meet sure eligibility necessities can now apply to hitch TikTok’s premium content material characteristic, Collection.

Who’s now eligible. Creators should be a minimum of 18 years previous and have:

  • An account that’s a minimum of 30 days previous.
  • Posted 4 or extra public movies within the final 30 days.
  • At the least 1,000 “genuine” video views within the final 30 days.
  • 10,000 or extra followers.
    • When you’ve got lower than 10,000 followers however meet the opposite standards, you possibly can apply by offering a hyperlink to premium content material you’ve beforehand bought on different platforms by way of TikTok’s Creator Heart.

The announcement. It was added right this moment as an replace to TikTok’s unique announcement of Collection.

What’s Collection. One TikTok Collection can encompass as much as 80 movies, every as much as 20 minutes lengthy. TikTok creators can set their very own costs, anyplace from $1 to $190. All of the content material in a TikTok Collection is behind a paywall.

Why we care. Creators now probably have a brand new income stream, that rewards them for creating higher-quality content material that draws extra viewers.

Dig deeper in TikTok introduces a “Collection” characteristic enabling creators to promote premium episodes.


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In regards to the writer

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Advertising Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Knowledgeable) program. He additionally helps program U.S. SMX occasions.

Goodwin has been modifying and writing in regards to the newest developments and traits in search and digital advertising and marketing since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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