TikTok Traits to Watch For in 2022

It’s 2022, and if manufacturers haven’t but been on board the TikTok bandwagon, nicely, it’s about time that they need to. TikTok’s reputation has exploded over the previous few years.

With 800 million customers talking 39 languages throughout 150 markets, the platform appears prefer it’s undoubtedly right here to remain for good. In truth, 90% of TikTok customers entry the platform each day.

So this yr, it’s about time that manufacturers settle for the reality – TikTok tendencies are, in truth, greater than only a pattern.

Listed here are 2022 TikTok tendencies that manufacturers must be careful for:

TREND 1: Extra manufacturers and influencers will be part of TikTok this 2022.

TikTok has grown quickly in only a few years, and a few manufacturers have completely embraced this new social phenomenon. TikTok has just lately launched its formal promoting community, and in consequence, there might be a big improve within the variety of manufacturers doing video advertising and marketing on the platform this 2022.

Equally, the variety of influencers becoming a member of TikTok has additionally elevated. With so many individuals importing extra area of interest and complete TikTok movies, influencers who’re additionally material specialists of their respective fields are given extra publicity. As such, the rising variety of influencers can even assist improve the variety of manufacturers advertising and marketing on TikTok. For manufacturers which are primarily focusing on Gen Z or Millennials shoppers, TikTok makes it simpler for manufacturers to achieve their target market by means of video adverts and influencer advertising and marketing.

TREND 2: TikTok will stay standard even because the world goes again to regular.

TikTok was dubbed “the worldwide pandemic app” because the surge of energetic customers elevated on the peak of COVID-19 lockdowns. With so many individuals spending time at house, TikTok grew to become the favourite app pastime for thus many individuals. Because the world opens up and folks begin to journey once more, TikTok customers have began to movie their movies exterior their properties. This pattern is sure to proceed in 2022. Customers on the TikTok platform will start sharing their lives exterior their house setting.

TREND 3: Extra GenZ customers will choose TikTok to watching TV.

TikTok has changed tv for Gen Z shoppers. With so many teenagers now utilizing “to TikTok” as a verb, the platform is now the most well-liked social app for the Gen Z market. Since 98% of Gen Z teenagers have their very own smartphones, they now take much less curiosity in watching scheduled content material on tv. Consequently, they spend extra time on-line on their telephones and use TikTok for content material consumption. Since TikTok encourages episodic content material, every video serves as a (mini) TV episode for the youthful technology.

TREND 4: Manufacturers will create extra TikTok content material this yr.

TikTok movies are brief, solely maxing out at 60 seconds. Manufacturers have began to comprehend that they’ll nurture their TikTok viewers by persistently positing episodic content material. For manufacturers who needed to take care of the engagement of their first TikTok video of their sequence, folks could be wanting to see what’s subsequent. Manufacturers can submit in-depth TikTok movies and break up them into a number of sequences. Every episode may even have cliffhangers on the finish to make sure that the viewers stays tuned for the following episode.

TREND 5: TikTok memes will reign supreme.

Memes have all the time been standard on social media, and this yr, #memes on TikTok shall be much more well-known for Gen Z and Millennials. Video memes on TikTok shall be extra widespread, and much more TikTokers can even begin creating movies that present their reactions to their favourite memes. As extra TikTok customers create movies memes, the extra folks shall be impressed to create comparable movies.

TREND 6: Branded hashtags will develop into extra standard.

Hashtag challenges have all the time been among the best TikTok options for manufacturers. This 2022, manufacturers will develop into extra inclined to make use of hashtag challenges that can attraction to their TikTok viewers. With a hashtag problem, manufacturers can create user-generated content material that may probably showcase their very own merchandise. So long as manufacturers could make it enjoyable and thrilling, branded hashtag challenges are a positive win for TikTok advertising and marketing.

TREND 7: Social Commerce will develop into extra ubiquitous on the platform.

With TikTok’s partnership with Shopify final yr, eCommerce retailers now discover it just a little bit simpler to achieve their TikTok viewers. Manufacturers on Shopify can now create, run, and optimize TikTok campaigns on their Shopify dashboard. As well as, manufacturers can create shareable content material that may rework their product catalog to video adverts on the platform. This offers customers a seamless expertise to browse and store merchandise on the app.

TREND 8: Manufacturers will use extra BTS and duets movies for followers.

Shoppers are sometimes inquisitive about what occurs behind the scenes of the manufacturers that they comply with and admire. TikTok creates the proper alternative to elevate the veil of company secrecy and showcase the model’s extra private facet. This may be made much more fulfilling by exhibiting thrilling trivia concerning the manufacturers, giving an workplace or manufacturing unit tour, and even interviewing a few of the model’s workers.

TREND 9: Blurred strains between native adverts and TikTok content material shall be extra widespread.

TikTok customers have a disdain for hard-sell promoting. That’s why manufacturers make it a degree to make sure that their adverts don’t appear to be adverts. Paid promoting content material on TikTok is commonly aligned with the everyday fashion and scope of the same old movies seen on the platform. That’s why video adverts on TikTok are often completely different from what we see on different social media channels. It’s not clever to reuse a model’s TV advert and reduce it to fifteen seconds. Profitable TikTok adverts are sometimes entertaining and would typically add worth to viewers.

TREND 10: Entrepreneurs will worth extra user-generated content material.

Probably the most precious content material for manufacturers on TikTok is the user-generated content material (UGC) that their followers made for them. Manufacturers which have UGC flip their followers into their model advocates on TikTok. Manufacturers would typically encourage their followers to share movies of themselves utilizing their merchandise after which submit them with a branded hashtag. TikTok viewers additionally discover UGC extra favorable since most Gen Z shoppers belief the content material and critiques made by actual folks greater than branded content material.

Shakr DPA on TikTok

A scalable social commerce video answer is feasible on TikTok with the assistance of Shakr’s dynamic product adverts. Manufacturers can create dynamic campaigns for his or her product catalog on TikTok. They will create hundreds of movies, every distinctive to their particular person SKUs.

So, what are the benefits of utilizing Shakr’s video dynamic product adverts (DPA)? Right here’s the gist:

·   Proprietary video rendering with full interoperability with Adobe After Results

·   On-demand help for any knowledge feed to model routinely to infinity

·   Confirmed API with a monitor document with high e-commerce, promoting expertise, and social platforms.

Shakr Model Highlight: YesStyle

The Problem: Retarget viewers with native TikTok creatives.

Style market retailer YesStyle used Shakr to run DPA campaigns on TikTok and create high-quality video property at scale to extend their marketing campaign outcomes and video conversions.

The Answer: Shakr-made DPAs on TikTok for YesStyle

With the assistance of Shakr, YesStyle used each self-recorded TikTok property and the Shakr Artistic Lab workforce’s native mannequin recordings to create high-quality TikTok templates for his or her product catalog. Every SKU of their catalog was plugged into one of many 4 TikTok templates at random to offset advert fatigue, after which the Shakr video expertise rendered tens of hundreds of property, one for every product.

Key End result:

·   178% ROAS (Return on Advert Spend)

·   -70% CPM (Price Per Mile)

·   -12% CPC (Price Per Click on)

The high-quality creatives drove a whopping 178% improve in ROAS in comparison with their static DPA campaigns on Fb, proving that programmatic DPA creatives at scale can drive great outcomes by mimicking the native and natural feel and look on the TikTok platform.


Geyser, W. (2021). 14 TikTok Traits You Have to Know in 2022. Retrieved 2 February 2022, from https://influencermarketinghub.com/tiktok-trends/

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