Variations between PIM & DAM Techniques

Understanding the variations between a Digital Asset Administration (DAM) and Product Info Administration (PIM) system is important for companies looking for to arrange and optimize their product catalogs. 

Companies usually obtain conflicting recommendation about which software program to implement, resulting in confusion about every system’s distinct features and distinctive makes use of.

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What’s a DAM System?

DAM covers a complete strategy of storing, cataloging, and managing a enterprise’s digital sources.

When an organization is managing a considerable quantity of photos, movies, audio, and recordsdata shared throughout a number of channels and platforms, a DAM system could be invaluable in sustaining management of digital supplies to make sure model consistency. Though many firms are on this scenario and would profit from a DAM, the necessity for a DAM resolution extends past companies that promote merchandise.

What’s a PIM System?

PIM is a device designed to handle, arrange and centralize all of the digital knowledge and product content material of firms that promote merchandise via on-line or offline channels, together with:

  • Ecommerce websites
  • Marketplaces
  • Social media
  • Cell apps
  • Printed catalogs

PIM is powered by the data supplied by the corporate’s Enterprise Useful resource Planning (ERP) and infrequently shops knowledge within the cloud, much like some cloud-based DAM methods.

A PIM is accountable for enhancing and enriching content material throughout all channels the place merchandise are bought. It synchronizes all related sources to the merchandise, comparable to:

  • Photos 
  • Descriptions
  • Textual content translations
  • Classes
  • Fields
  • Households
  • Movies

In essence, PIM ensures that an organization’s data and product content material is well-organized, up to date, error-free, and saved in a single centralized supply of fact with clear knowledge possession. This knowledge consistency has a constructive impression on visitors and enhances gross sales conversion charges.

Uncover our in-depth information to PIM right here.

Graphic explaining how Sales Layer PIM system works

Do you want each a PIM and a DAM System?

The necessity for each a PIM and DAM system will depend on the precise wants of your organization. Each methods are distinct and serve totally different functions, making them non-replaceable and never mutually unique.

A PIM system focuses on organizing and managing all product attributes, together with however not restricted to:

  • SKUs
  • GTIN numbers
  • Photographs & Movies
  • Translations
  • Geographical or industry-specific regulatory necessities
  • Advertising campaigns

It’s an indispensable device for firms concerned in cataloging and promoting merchandise, because it automates processes and ensures high-quality content material administration that can’t be achieved manually.

Alternatively, a DAM system will not be particularly catered for product data. It’s designed to arrange supplies unrelated to merchandise however related to different firm departments, advertising and marketing efforts, and branding initiatives.

If your organization’s major exercise is cataloging and promoting merchandise, a PIM system is crucial for centralizing and optimizing your product catalog. Nevertheless, should you don’t promote merchandise however deal with a considerable quantity of digital knowledge for different functions (e.g. social media, consumer occasions) a DAM system could be an applicable resolution.

Utilizing a DAM and PIM system together with each other is feasible; a PIM manages product content material whereas a DAM takes care of different company supplies.

In terms of efficient and optimized knowledge administration for ecommerce, a PIM is a perfect resolution. Get began with a 30 day free trial and a  personalised demo of Gross sales Layer PIM.


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