VIDA DIVINA: Main with Love


What might encourage a direct promoting veteran to construct one other firm from the bottom up after he’s achieved unbelievable success over three a long time as an entrepreneur, creator and speaker? Armand Puyolt will inform you in a single phrase: Love. Vida Divina, the most recent chapter on this trade chief’s story, is a well being and wellness powerhouse that’s sharing love via its individuals, its merchandise and its prospects.

Armand Puyolt shouldn’t nonetheless be right here. In 2010, he was identified with an aggressive type of gastric most cancers and given six months to reside—a tragic ending to a vibrant and profitable life for one of many trade’s most celebrated leaders.

“I used to be a single father on the time,” he defined. “I knew I didn’t wish to take chemo or radiation. All I wished to do was construct a residual for my youngsters.”

He accepted the prognosis and went to work constructing an organization with a associate, however he had another person by his aspect who refused to imagine that his life can be measured in months. Esther Ramos, an herbalist from Mexico who would go on to develop into his spouse, instantly went to work on a mix of herbs that she believed might change Armand’s final result. Her love and insistence that he infuse his food plan with these herbs would save his life.

“She went with me in every single place, giving me a spoonful sometimes,” he shared. “Six months glided by; seven months glided by; eight months glided by. And I simply stored feeling higher, however I by no means had the braveness to return to the physician. I went again in 2015, nearly 5 years later and the very very first thing the physician informed me when he checked out my file was, ‘This isn’t you. I feel there was an error, a mistake.’ It felt like I’d been given a model new life.”

With this second likelihood, Armand knew he couldn’t proceed with the corporate he’d been constructing with a associate—he needed to construct one thing new targeted on the herbs and vegetation that he believed had saved his life. Collectively, he and Esther based Vida Divina.

With a producing facility in place and deep relationships all through the direct promoting trade, Armand and Esther launched the corporate in September 2016. When 43,000 individuals signed up within the firm’s first weekend, the couple was each elated and scared.

“I used to be form of scared as a result of we had produced product for 10,000 individuals,” Armand stated. “We weren’t anticipating that many individuals coming into the corporate! By the following Friday we had round 68,000 individuals within the system. After which by the tip of the 12 months—which was just a few months later—we had over 100 thousand individuals. We simply stored rising, and we’ve had some difficulties, clearly due to the expansion. We grew from an enormous 50,000 sq. foot facility to a 10-acre facility that we simply moved into”

At the moment, Vida Divina is house to over 800,000 consultants throughout 58 international locations and 13 services, sharing the corporate’s line of over 90 merchandise. And they’re nonetheless rising; throughout the final six months, Vida Divina has acquired Mialé, an MLM from Peru, and Radien Model, which is backed by tons of of patents and hundreds of medical research. Esther’s authentic natural method turned TeDivina®, a detox tea comprised of twelve herbs that served as the corporate’s flagship product. Vida Divina’s product line has since expanded to incorporate teas, coffees, extracts, shakes, dietary supplements and skincare. The identical natural substances that Esther used to rewrite Armand’s story are foundational to the product line.

“It’s all the pieces that we used and all the pieces that now I imagine in,” Armand shared. “I a hundred percent imagine in all these natural merchandise as a result of I noticed with my very own eyes what it did for me.”

Grounded in Love

Love is available in many kinds at Vida Divina. Whereas Armand and Esther’s story is a bit of the corporate’s historical past, a unique form of love drives Vida Divina’s success.

“Lead with love, that’s our motto,” Armand shared. “We use the hashtag ‘lead with love’ in every single place, in all the pieces that we do. You’ll see it in our company workplaces. You’ll see it in every single place else round. And what it means to me is that you just assist individuals to allow them to develop, so you’ll be able to develop. I got here from a single mother house and in every single place we went, we didn’t have sufficient to eat. So, one of many issues that I ask is, ‘how can we assist individuals?’ That’s our mission: How can we assist the one mother? How can we assist the household that doesn’t have sufficient to eat?”

This key query—how can we assist individuals—has led the Vida Divina gross sales subject to operate as one crew. There are not any particular person groups within the subject, as they’re not permitted. As an alternative, each distributor is a part of the bigger household, serving to each other and sharing sources and concepts.

“We create a construction the place individuals mainly are in love with what we do,” Armand added. “It’s about serving to individuals greater than all the pieces else. Will there be millionaires? Undoubtedly. I feel we’ve created extra Latin American millionaires in the previous few years than another firm.”

Vida Divina relies in the USA however has chosen to prioritize the Spanish-speaking world—each right here and overseas—in each buyer and subject communications. Over 80 p.c of the corporate’s gross sales are inside the USA, and a lot of the subject is right here too, however Vida Divina is particularly catering to the Spanish-speaking market.

“We’ve grown the English-speaking market, however the Spanish-speaking market has grown tremendously quicker for us,” Armand defined. “We do all the pieces in Spanish at our occasions, as an alternative of the opposite method round. Our first prime earners had been all within the English market, and our first few conventions had been all in English. However the individuals who caught with us had been within the Latin neighborhood. Within the final three years, we transformed to a Spanish-only conference. We do a regional occasion in English, however an enormous conference in Spanish. I feel it’s drawn extra individuals as a result of they really feel at house. They really feel like they’re necessary as an alternative of feeling second fee anyplace else.”

Empowered by Love

Like many firms, Vida Divina skilled super progress through the pandemic, in each gross sales and new consultants becoming a member of the sphere. The sphere progress within the Hispanic market was astronomical.

“Throughout COVID, we quadrupled in dimension with the Hispanic market,” he shared. “Once they closed eating places, the busboys had been those who had three jobs. The waiters had been in search of a job. Everyone was in search of one thing. We had been the one that everyone pointed at.”

Armand believes that the chance for Vida Divina to proceed to impression the Hispanic market is just going to develop, and he encourages extra leaders to actively pursue and serve this neighborhood, too.

“When individuals are wanting on the progress of Vida Divina, particularly throughout the Latin neighborhood—we’re speaking about tons of of hundreds of individuals—I would like individuals and different firm house owners to know that they’ll create that too,” Armand stated. “They’ve to point out that like to individuals. They need to be on the bottom. Your company crew has to point out as much as these international locations as a result of it’s very troublesome if you’re making an attempt to develop an organization in Mexico, however the CEO doesn’t wish to step into that nation. Otherwise you wish to attempt to develop your organization into Peru, however your company workers has worry of going to Latin America. It’s necessary that individuals know that you just care a lot that you just’re there; you care a lot that you just present up.”

With financial uncertainty looming on the horizon, Armand is aware of that direct promoting will proceed to be a robust software of hope and love on this neighborhood and past.

“The financial system goes to drop,” he stated. “I’m enthusiastic about that. And folks go, how will you be excited? As a result of if COVID confirmed me one thing it was that when the financial system goes to drop, our progress goes to develop. So I’m enthusiastic about all the pieces that’s developing. I’m enthusiastic about getting up each morning and respiration. As a result of I do know I shouldn’t be right here, however as a result of I’m right here, it’s a present each single day. And to me, that’s the that means that I want all people to know inside our firm and out of doors our firm. You’re up and you bought the chance to reside immediately, take benefit as a lot as attainable. That’s what we do.”


From the March 2024 difficulty of Direct Promoting Information journal.

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