Warner Bros. Footage Makes use of AR to Promote The Flash


Warner Bros. Footage is letting folks gown up like superheroes in augmented actuality to advertise the premiere of The Flash in theaters June 16.

Superhero followers can obtain Good Corp.’s AR-try on software, YouCam Make-up, to entry this sponsored content material. The Flash AR lens will place the superhero’s pink masks on the person’s face by means of augmented actuality, in addition to trigger lightning results and the movie’s brand to animate round their head.

“We’re excited to kick off an thrilling partnership with Warner Bros. for the launch of their summer season field workplace journey, The Flash,” stated Alice Chang, founder and CEO at Good Corp. “By using AI and AR digital try-on we’re creating impactful film moments for The Flash followers inviting a totally new, hyper-engaged approach to join with their favourite superhero.”

For much more superhero content material, Good Corp.’s YouCam Good photo-editing app additionally options sponsored content material within the type of The Flash-themed stickers that may be positioned on high of pictures. This features a sticker of The Flash’s masks, which will be positioned on high of an individual’s face in a photograph to make them appear like they’re sporting it.

The YouCam Make-up and YouCam Good apps can be found to obtain without spending a dime on iOS and Android gadgets. Whereas each functions provide elective premium subscriptions, no buy is important to entry this sponsored content material.

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