What Is the Finest Place to Promote Artwork On-line?

Whether or not you’re an artist or small enterprise proprietor (or each!), it’s essential to market your self and your model successfully. Because of the widespread availability of the Web, promoting your artwork on-line is simpler and extra worthwhile than ever.

There are lots of locations on the Web to promote artwork, be it on marketplaces or your individual web site. Nevertheless, selecting the proper platform will be tough. It’s vital to know what you might be stepping into.

In this text, we’ll share well-liked web sites to promote artwork on-line and evaluate the advantages of promoting on marketplaces in comparison with social media or your individual web site. Learn on to be taught extra concerning the greatest locations to promote artwork on-line.

How To Make Cash By Promoting Your Artwork On-line

Promoting artwork on-line will be difficult resulting from excessive competitors in the market. Nevertheless, the uniqueness and relevance of your art work are essential components that may enable you to make more cash.

If you’re in search of the proper platform to showcase your artwork, it is best to take into account whether or not the platform aligns along with your artwork fashion. Take note of the ones that catch your eye. Every platform is distinctive and works otherwise. It’s vital to do your analysis and select the one that you just imagine will enable you to succeed.

It’s vital to learn and perceive the phrases and situations of every platform you employ. This can enable you to perceive their charges, what’s anticipated of you, and what’s permissible. For instance, some platforms require unique content material, whereas others are extra lenient. Some platforms can also cost excessive fee charges. It’s vital to rigorously learn the paperwork to decide if the charges are cheap or not.

Etsy, similar to any market, expenses charges for promoting art work

You additionally need to make certain showcasing your merchandise is simple. Most platforms comply with a comparable strategy, beginning with importing your art work, setting a worth, and offering a description. Nevertheless, the availability and usability of instruments will rely upon the platform.

When utilizing on-line platforms, don’t anticipate folks to begin shopping for from you instantly. You should set up a sturdy model and advertising and marketing method. Simply because consumers are round doesn’t imply you’ll make gross sales instantly. It’s a must to work out tips on how to make potential prospects search out your service.

Be taught extra: 30 Methods to Make Your First Sale On-line

Promoting Your Artwork on Marketplaces

Marketplaces are certainly one of the best and hottest locations to promote artwork on-line. Websites like Etsy, eBay, and Amazon Handmade will let you listing your art work for sale rapidly and seemlessly. They’re often well-established and have an present buyer base which you can faucet into. In addition they care for fee processing and offering buyer help assist.

Nevertheless, marketplaces often cost a fee and/or itemizing charge, which may cut back your revenue margins. Evaluating the prices of marketplaces is a good place to begin when contemplating this selection for your art work.

You can too promote your art work on specialist artwork marketplaces, akin to Artfinder, Saatchi Artwork, and Artsy. If you’re a skilled artist, these curated marketplaces will be an wonderful solution to achieve publicity to an viewers of artwork consumers. Preserve in thoughts that these websites have a strict curation course of and you need to apply to turn into a vendor.

But when you might be accepted to be a part of specialist artwork marketplaces, they’re unimaginable for your profession. They provide professional-level platforms and ready-made audiences of devoted artwork collectors keen to pay extra for high-quality art work.

In order to absolutely perceive all of your choices, let’s look into the most typical marketplaces for promoting artwork on-line.


eBay is often called an public sale web site the place consumers can get something they need. It is an wonderful platform for artists who’ve an present gross sales technique and want to add eBay as one other gross sales channel.

eBay has a part devoted to artwork known as eBay Artwork. It consists of pictures, drawings, prints, work, sculptures, posters, and NFTs. It’s simple to listing your work. Plus, you possibly can enhance the attain of your artwork by promoting digital downloadables.

You can too listing your artwork items on eBay as public sale gadgets with a minimal worth requirement. To promote rapidly, you possibly can embrace a “Purchase now” price ticket. eBay has complete insurance policies concerning art work, permitting artists lawful gross sales of their unique art work, amongst different advantages. And if you’ve got a standalone retailer on an ecommerce website, you possibly can hyperlink your retailer to eBay to increase gross sales.

Sadly, eBay can have difficult charges and the popularity of its sellers is not at all times spotless. It’s vital to take into account the execs and cons of any advertising and marketing platform, together with its reputability and price.

Nevertheless, auctioning may result in promoting your artwork at a greater worth than even you anticipated. That, together with the ease of becoming a member of the platform and the huge viewers on eBay, makes utilizing the platform extremely useful. Price consideration, for positive.


Etsy stays the go-to web site for DIYers and artists. It has a huge artwork subcategory the place you possibly can simply find totally different media, akin to artwork prints, work, and/or illustrations. Prime sellers on Etsy embrace artists of all types.

One benefit to promoting your artwork on Etsy is that you’ve got the viewers and market wanting handmade objects—and they’re keen to pay the worth. However, Etsy is a aggressive house for unique work. Meaning you need to go the further mile to drive site visitors via social media advertising and marketing and promoting since you can’t essentially rely upon consumers discovering you on their very own.

You additionally ought to get accustomed to the charge construction earlier than you open an Etsy store. Take a look at their plans and decide a appropriate one as you evaluate prices. Etsy is sometimes arrange to join you and different artists with present and keen consumers. The restricted design instruments, crowded promoting area, and quite a few charges (even when you don’t make any gross sales) are undoubtedly some drawbacks to Etsy.

Be taught extra: A Newbie’s Information to Promoting on Etsy

Tremendous Artwork America

Tremendous Artwork America is certainly one of the largest digital marketplaces for artwork throughout the globe. Tremendous Artwork America boasts of a world viewers, print-on-demand know-how, and simple setup. This makes the platform sought-after by artists, together with ones that create digital artwork. Little marvel they’re house to hundreds of artists who need to promote their house decor, wall artwork, high-quality work, attire, and extra.

Tremendous Artwork America has a lot of helpful options, from serving to with advertising and marketing to setting you up with canvases to print your artwork on. They’ve each free and premium memberships, each of that are good choices for artists.

Amazon Handmade

Amazon has a part on its web site solely for on-line sellers of do-it-yourself artwork. Amazon Handmade is an wonderful choice that anybody can apply for, as lengthy as they’re promoting distinctive and unique items.

Nevertheless, earlier than you get began, you do must be authorized by the platform. Amazon Handmade verifies sellers and not everybody can be authorized. In some circumstances, folks should watch for a whereas earlier than they get authorized.

The excellent news is there aren’t any hidden charges while you promote your artwork on Amazon—solely a 15% flat charge deducted out of your sale.


Society6 is a print-on-demand market with certainly one of the largest product assortments. It is famend for enabling prospects to have interaction with art work from numerous classes, akin to house decor, furnishings, wall artwork, and others. Plus, Society6 solely requires you to join and add your artwork to the store.

Society6 is a well-liked place to promote your artwork on-line. They care for duties like printing, delivery, and achievement.

Nevertheless, they will not be the most profitable platform to promote your artwork. Once you promote on Society6, you solely make 10% on your sale as an artist. They do provide quite a few methods to drive up your income, like setting greater markups for your prints, canvas prints, and artwork prints. In addition they have an associates program to assist.

Promoting Artwork on Your Web site

One other good choice is to promote your artwork via your individual web site. The benefit of promoting your artwork on-line via your ecommerce retailer is that you’re the proprietor, so you’re the one who makes the revenue. You management the branding, format, and buyer expertise.

With sure ecommerce platforms, it’s also possible to combine your web site with varied fee gateways, marketplaces, and delivery distributors, providing you with extra management and your prospects extra choices.

With your individual web site, you don’t should pay fee charges to anybody else. You get to hold 100% of the earnings. Nevertheless, making gross sales is your accountability, as are pre- and post-sales actions.

Working your ecommerce retailer has immense rewards. You’ve gotten the alternative to create your model, promote your artwork the approach you want, and management the pricing accordingly.

Having your web site lets you make your model extra distinguished

Although you need to deal with delivery, returns, and advertising and marketing, promoting on your web site provides you far more freedom and management over your model and art work. If you need the management and don’t thoughts the time-cost of operating your individual web site, then organising your individual on-line retailer may simply be for you.

Additionally: 13 Ecwid Retailer Examples that Promote Paintings

Promoting Artwork on Social Media

Promoting on social media platforms like Instagram, Fb, and Pinterest will be another choice for artists. Social media is a highly effective platform for promotion and engagement with potential prospects. By constructing your social media following and showcasing your artwork, you possibly can generate curiosity and entice new prospects.

You can too be a part of artist teams and communities on social media to join with different artists and artwork collectors.

Nevertheless, social media websites aren’t designed to promote artwork. Cost processing will not be as streamlined as on web sites or marketplaces. Some platforms like Fb and Instagram enable organising a store inside your account, however the performance isn’t obtainable to all international locations and requires approval.

You possibly can arrange a store on Fb by connecting your on-line product catalog to it

Can You Do It All?

As you possibly can see, there are tons of choices for promoting your artwork on-line. Relying on your targets and wants, you possibly can select from marketplaces, a web site, and/or social media. Every choice has benefits and disadvantages. As such, it’s vital to rigorously take into account your wants earlier than making a determination.

Let’s summarize the most important benefits and disadvantages of promoting artwork on marketplaces:

  • Professional: Most platforms make it simple to listing art work. No must be tech-savvy.
  • Professional: Have an established buyer base which you can faucet into.
  • Professional: Cost processing is taken care of by the market. If you’re working with a print-on-demand service, they care for delivery and dealing with, too.
  • Con: Excessive competitors. 1000’s of different artists additionally listing their work on a market.
  • Con: Excessive fee or itemizing charges, which reduces your revenue margins.
  • Con: Have to apply and get authorized in order to turn into a vendor on curated marketplaces.
  • Con: Much less management, as your branding and merchandise could also be restricted by the market’s insurance policies.

Now, let’s go over the execs and cons of promoting on your individual web site:

  • Professional: You management all the pieces—pricing, web site format, and buyer expertise, together with obtainable delivery and fee choices.
  • Professional: You retain earnings with out paying fee charges to anybody else.
  • Professional: You create your individual model and promote your artwork as you want.
  • Con: You’re liable for dealing with pre- and post-sales actions, akin to delivery & returns.
  • Con: You should deal with advertising and marketing to generate site visitors on the website.

As for promoting your artwork on social media, it has its specifics, too:

  • Professional: You possibly can simply promote your art work by posting photos and movies of your artwork, work course of, inspiration, and extra.
  • Professional: You possibly can join and have interaction with potential prospects and different artists.
  • Con: Restricted shopping for and fee processing options in comparison with web sites or marketplaces.
  • Con: Not designed for promoting artwork, so the shopping for curiosity may be decrease.

If you’re not sure the place to begin, we advocate organising your web site first. You possibly can construct your model, showcase and promote your art work, and achieve full management over the course of. A skilled web site is additionally a signal of a reliable vendor for potential consumers. It might help you entice extra prospects. As soon as your web site is established and operating easily, you then broaden your attain to marketplaces or social media.

You possibly can take promoting artwork on-line to an solely new stage by organising your on-line retailer with Ecwid by Lightspeed. Not solely are you able to arrange an ecommerce web site, however it’s also possible to join your on-line retailer to marketplaces and social media to promote and promote your art work. This manner, you get all of the advantages of promoting on a number of platforms whereas retaining management over your model and art work.

This enterprise sells its art work on its web site utilizing Ecwid by Lightspeed

Furthermore, when promoting on-line with Ecwid, you possibly can leverage Instagram and Fb Retailers. This manner, your followers can be in a position to purchase your art work proper out of your Instagram or Fb posts, reels, tales, and many others., turning your social media profile right into a gross sales channel and simplifying the buying course of for your prospects.

Ecwid additionally offers you with varied instruments for advertising and marketing, akin to e mail advertising and marketing, paid promoting instruments, varied offers, and promotions.

Take Betsy Enzensberger, for instance. She’s a famend pop artist and proprietor of a profitable on-line enterprise. She makes use of Ecwid to promote her art work on her web site, Fb Store, Instagram Store, and Google Purchasing. She does her advertising and marketing with Ecwid, too, leveraging built-in e mail advertising and marketing instruments.

Betsy Enzensberger’s Fb store arrange by way of Ecwid by Lightspeed

Learn Betsy Enzensberger’s success story to be taught a few classes from an established artist and enterprise proprietor:

Wrap Up

Whether or not you’re a skilled artist or part-time inventive, promoting your artwork on-line will be a nice solution to attain a broader viewers and develop what you are promoting. In deciding the place and tips on how to promote your artwork, it’s vital to take into account your targets, funds, technical experience, and branding wants.

Social media is nice for constructing a following however shouldn’t be your solely avenue for income. Marketplaces like Etsy, eBay, and Amazon Handmade are comparatively simple to begin with, however include much less management and greater prices. Whereas promoting on your individual web site requires extra work, it provides you extra management over the gross sales course of.

In the end, the greatest place to promote your artwork on-line will rely upon your particular person wants and preferences. By leveraging a number of platforms, social media, and focused advertising and marketing, you possibly can create a sustainable on-line presence and join with a loyal viewers of artwork consumers.

Do you need to be taught extra about promoting artwork on-line?

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